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NordPass Shines Light On Poor Password Hygiene

The word “password” is the second most commonly used password by people who are in charge of important organizations.

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nordpass shines the light on poor password hygiene

It’s often said that people are the weakest link in the cybersecurity chain, and the latest research from NordPass, a provider of the eponymous password manager, certainly confirms this.

NordPass examined over 290 million data breaches worldwide and discovered something alarming: high-ranking business executives and company owners frequently use passwords that are so laughably weak that using them is like begging to be breached.

Just take a look at the top ten most used passwords by CEOs:

Rank Password Count
1 123456 29,401
2 password 22,511
3 12345 11,867
4 123456789 10,988
5 qwerty 9,738
6 1234 6,520
7 qwerty123 6,446
8 1q2w3e 5,809
9 111111 5,487
10 12345678 5,099

As you can see, basic number and letter sequence combinations still dominate, and the fact that the word “password” is the second most commonly used password by people who are in charge of important organizations doesn’t really paint the current cybersecurity landscape in nice colors.

Besides these textbook examples of poor password security, high-ranking business executives and company owners are also fond of common names like “Tiffany” and “Charlie,” and they seem to like animals and mythical creatures, with “dragon” and “monkey” being the top animal- and creature-themed passwords.

Also Read: Is Your Phone Hacked? How To Find Out & Protect Yourself

“It is unbelievable how similar we all think, and this research simply confirms that,” says NordPass CEO Jonas Karklys. “Everyone from gamer teenagers to company owners are targets of cyber-crimes, and the only difference is that business entities, as a rule, pay a higher price for their unawareness,” he adds.

To better protect themselves, all employees should avoid password reuse at all costs, and a good password manager like NordPass can make this much easier. They should also turn on multi-factor authentication when possible for an added layer of security.

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At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value

Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.

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at io 2026 sundar pichai concedes ai must deliver real value
Google

Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.

The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.

Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.

The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.

Also Read: DJI Teases Dual-Camera Osmo Pocket 4P For 2026 Launch

Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.

What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.

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