In their never-ending race to compete with large enterprises, SMBs must take advantage of every tool that can give them even the slightest competitive advantage, and marketing their products and services on social media networks such as TikTok is a great example.
The only problem is that small and medium-sized businesses rarely have the resources to hire in-house marketing experts who know how to navigate popular social media networks. Now, TikTok’s business arm is offering all SMBs in the Middle East, North Africa, and Turkey (MENAT) region a cost-effective alternative in the form of its new digital marketing academy.
The digital marketing academy is the first virtual education platform of its kind in the MENA region, and it was created from the ground up to address the needs of SMBs. Those who decide to join it will complete a five-week training program consisting of five distinct courses that cover everything how TikTok works to advertising best practices.
“From introducing participants to the TikTok app to demonstrating how they can sign up to the Self-Serve ads, to best practice on optimizing their content and performance, to finally creating their first campaign, this module will provide participants with a shortcut to unlocking the potential of TikTok for their business,” explains Shant Oknayan, TikTok’s general manager of global business solutions MENA.
After completing the entire course, participants will receive an SMB TikTok Pro digital badge. Although of little value to small businesses that have no intention of showing off their newly acquired skills to others, the digital badge is a boon to agencies, which may use it to promote their services.
You can learn more about TikTok’s first digital marketing academy in the MENA region on its official website.
Emirates Airline To Invest $2 Billion On Major Upgrades
Emirates plans a huge retrofit on its fleet and an upgrade to the inflight experience.
Emirates Airline has just announced plans to improve its inflight experience for passengers. The carrier has budgeted $2 billion to refit the interiors of over 120 of its aircraft, aiming for a more modern aesthetic for cabins, along with better food choices, modern inflight entertainment options, and a significant service overhaul.
Emirates is well known for its premium service, so this overhaul is an ambitious decision, as many other airlines are trying their hardest to increase revenues and reduce costs.
“Emirates is flying against the grain and investing to deliver ever better experiences to our customers. Through the pandemic we’ve continued to launch new services and initiatives to ensure our customers travel with the assurance and ease, including digital initiatives to improve customer experiences on the ground. Now we’re rolling out a series of intensive programmes to take Emirates’ signature inflight experiences to the next level,” says Sir Tim Clark, President of Emirates Airline.
The investment aims to ensure Emirates stays on top form, with many of the upgrades scheduled to materialize quickly. For the physical refit, aircraft are scheduled to enter the Emirates Engineering Center in November. So what can passengers expect once work is complete? The most significant change will be to aircraft interiors, where flyers of all classes will immediately spot new flooring, paneling, and reupholstered seats.
As well as a physical overhaul, the airline plans to upgrade entertainment systems, adding a “Cinema in the Sky” experience, complete with a bespoke app. In addition, better meal choices will reflect changing dietary preferences, including a new vegan menu and a nod to sustainability — though there will remain a strong luxury vibe to the proceedings, as the company has entered an exclusive agreement to offer Dom Perignon vintage champagne on board, as well as delicacies such as Persian caviar.
Though many of the improvements may seem trivial, Emirates is hoping that along with a huge cabin overhaul, their overall flight experience will continue to make travel a pleasurable experience, elevating their service above the competition.