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SMBs Can Now Join TikTok’s First Digital Marketing Academy In MENA

The digital marketing academy is the first virtual education platform of its kind in the MENA region, and it was created from the ground up to address the needs of SMBs.



smbs can now join tiktok's first digital marketing academy in mena

In their never-ending race to compete with large enterprises, SMBs must take advantage of every tool that can give them even the slightest competitive advantage, and marketing their products and services on social media networks such as TikTok is a great example.

The only problem is that small and medium-sized businesses rarely have the resources to hire in-house marketing experts who know how to navigate popular social media networks. Now, TikTok’s business arm is offering all SMBs in the Middle East, North Africa, and Turkey (MENAT) region a cost-effective alternative in the form of its new digital marketing academy.

The digital marketing academy is the first virtual education platform of its kind in the MENA region, and it was created from the ground up to address the needs of SMBs. Those who decide to join it will complete a five-week training program consisting of five distinct courses that cover everything how TikTok works to advertising best practices.

“From introducing participants to the TikTok app to demonstrating how they can sign up to the Self-Serve ads, to best practice on optimizing their content and performance, to finally creating their first campaign, this module will provide participants with a shortcut to unlocking the potential of TikTok for their business,” explains Shant Oknayan, TikTok’s general manager of global business solutions MENA.

Also Read: How To Use TikTok Auto Captions To Make Your Videos More Accessible

After completing the entire course, participants will receive an SMB TikTok Pro digital badge. Although of little value to small businesses that have no intention of showing off their newly acquired skills to others, the digital badge is a boon to agencies, which may use it to promote their services.

You can learn more about TikTok’s first digital marketing academy in the MENA region on its official website.


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A Line-Up Of Over 100 Shows Comes To Snapchat This Ramadan

Snapchatters can watch a wide range of content, including entertainment, drama, and comedy.



a line-up of over 100 shows comes to snapchat this ramadan

As people across the Middle East celebrate the beginning of Ramadan this week, Snapchat has announced a new line-up of over 100 Ramadan shows to be added to the Discover platform, bringing drama, comedy, and more for the holy month. Snapchatters can also browse Spotlight to discover fresh creators and content from across the MENA region and beyond.

snapchat ramadan 2023 discover slate

Snapchat partners on the Discover line-up include the Saudi Broadcasting Authority, Augustus Media, MBC Group, Rotana Media Group, Dubai Media Inc, 7awi Group, Alfan Group, and more. Snap Inc. has revealed that shows will include “Netflorex, THAT, and Marahel, as well as MBC’s highly anticipated show Tash Returns, Studio 23, and prank show Ramez Never End”.

Snapchat’s Discover and Spotlight will also feature creator content from Saudi legacy Creator Bader Saleh, Ahmad Alzahabi’s cooking show “The Golden Balance”, and Muslim Girl, a US-based award-winning creator empowering Muslim women worldwide.

Also Read: ChatGPT Is Accelerating The AI Revolution In The Middle East

“This Ramadan, we are partnering with some of the region’s most trusted media partners and fan-favorite creators to showcase engaging content on Discover and Spotlight. Snapchatters spent 31 percent more time watching Ramadan content than the year prior. We are excited to help our community discover new creators and content in a personalized way, allowing them to watch and share their favorite content that captures the spirit of the holy month,” says Hussein Freijeh, General Manager at Snap Inc. in MENA.

To view Snapchat’s Discover shows, simply swipe right on the app, search for the show you want to watch, and then subscribe!

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