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SMBs Can Now Join TikTok’s First Digital Marketing Academy In MENA

The digital marketing academy is the first virtual education platform of its kind in the MENA region, and it was created from the ground up to address the needs of SMBs.

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smbs can now join tiktok's first digital marketing academy in mena

In their never-ending race to compete with large enterprises, SMBs must take advantage of every tool that can give them even the slightest competitive advantage, and marketing their products and services on social media networks such as TikTok is a great example.

The only problem is that small and medium-sized businesses rarely have the resources to hire in-house marketing experts who know how to navigate popular social media networks. Now, TikTok’s business arm is offering all SMBs in the Middle East, North Africa, and Turkey (MENAT) region a cost-effective alternative in the form of its new digital marketing academy.

The digital marketing academy is the first virtual education platform of its kind in the MENA region, and it was created from the ground up to address the needs of SMBs. Those who decide to join it will complete a five-week training program consisting of five distinct courses that cover everything how TikTok works to advertising best practices.

“From introducing participants to the TikTok app to demonstrating how they can sign up to the Self-Serve ads, to best practice on optimizing their content and performance, to finally creating their first campaign, this module will provide participants with a shortcut to unlocking the potential of TikTok for their business,” explains Shant Oknayan, TikTok’s general manager of global business solutions MENA.

Also Read: How To Use TikTok Auto Captions To Make Your Videos More Accessible

After completing the entire course, participants will receive an SMB TikTok Pro digital badge. Although of little value to small businesses that have no intention of showing off their newly acquired skills to others, the digital badge is a boon to agencies, which may use it to promote their services.

You can learn more about TikTok’s first digital marketing academy in the MENA region on its official website.

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Abu Dhabi To Develop $1 Billion eSports Island Facility

Positioned along the picturesque Al Raha beach, the venue is poised to become a focal point for gaming enthusiasts worldwide.

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abu dhabi uae to develop $1 billion esports island facility
True Gamers

Despite the economic slowdown of global eSports, the Middle East has emerged as a beacon of innovation and investment, particularly in infrastructure aimed at attracting top talent. According to a report by BCG, the region’s population exhibits a remarkable fondness for gaming, with over 60% actively participating and some of the highest figures of mobile game downloads in the world.

The latest addition to the UAE’s burgeoning eSports landscape is Abu Dhabi’s ambitious eSports Island project. Positioned between the Al Bandar and Al Dana developments along the picturesque Al Raha beach, the island is poised to become a focal point for esports enthusiasts worldwide.

True Gamers — a key player in the gaming industry — has pledged a substantial investment of $280 million to develop Abu Dhabi’s eSports Island. Upon completion, the project is anticipated to cost a staggering $1 billion.

true gamers esports island details

The island will boast state-of-the-art amenities geared towards training aspiring eSports professionals and hosting international tournaments. The GG Bootcamp, equipped with cutting-edge gaming infrastructure, will provide a comprehensive training facility, dedicated rest areas and even nutrition programs.

At the heart of the eSports Island lies the True Gamers (TG) Arena, envisioned as a premier venue for hosting high-profile competitions with thousands of spectators. Adaptable spaces are designed to cater to various gaming formats and genres, and the arena will also serve as a hub for digital exhibitions and conferences. Additionally, the Digital Tower will offer a collaborative workspace for developers, and the island will host tourists and event goers in 200 rooms with in-built gaming computers.

Also Read: Top 10 Best Video Games Set In The Middle East

Establishing an eSports hub in Abu Dhabi will reinforce the UAE’s position as a global market leader, capitalizing on the region’s growing appetite for gaming. As international tournament organizers increasingly focus on the Middle East, the unveiling of Abu Dhabi’s eSports Island heralds a new era of innovation and growth for the industry.

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