News

SMBs Can Now Join TikTok’s First Digital Marketing Academy In MENA

The digital marketing academy is the first virtual education platform of its kind in the MENA region, and it was created from the ground up to address the needs of SMBs.

Published

4 years ago

June 9, 2021

Joanna Melki

smbs can now join tiktok's first digital marketing academy in mena

In their never-ending race to compete with large enterprises, SMBs must take advantage of every tool that can give them even the slightest competitive advantage, and marketing their products and services on social media networks such as TikTok is a great example.

The only problem is that small and medium-sized businesses rarely have the resources to hire in-house marketing experts who know how to navigate popular social media networks. Now, TikTok’s business arm is offering all SMBs in the Middle East, North Africa, and Turkey (MENAT) region a cost-effective alternative in the form of its new digital marketing academy.

The digital marketing academy is the first virtual education platform of its kind in the MENA region, and it was created from the ground up to address the needs of SMBs. Those who decide to join it will complete a five-week training program consisting of five distinct courses that cover everything how TikTok works to advertising best practices.

“From introducing participants to the TikTok app to demonstrating how they can sign up to the Self-Serve ads, to best practice on optimizing their content and performance, to finally creating their first campaign, this module will provide participants with a shortcut to unlocking the potential of TikTok for their business,” explains Shant Oknayan, TikTok’s general manager of global business solutions MENA.

Also Read: How To Use TikTok Auto Captions To Make Your Videos More Accessible

After completing the entire course, participants will receive an SMB TikTok Pro digital badge. Although of little value to small businesses that have no intention of showing off their newly acquired skills to others, the digital badge is a boon to agencies, which may use it to promote their services.

You can learn more about TikTok’s first digital marketing academy in the MENA region on its official website.

News

UAE’s Etihad Rail Launches In 2026 — What You Need To Know

A 1,200 km passenger network will transform public transport, with 11 connected cities, and high-speed trains cutting inter-emirate travel times.

Published

1 day ago

May 19, 2025

Nour Nasir

Etihad Rail

Etihad Rail has confirmed that its long-anticipated passenger train service will officially launch in 2026, ushering in a new era of high-speed, inter-emirate travel. The UAE’s national railway developer shared the announcement on X (formerly Twitter), as work continues on a 1,200 km passenger network set to connect 11 cities across all seven emirates.

The news marks a major leap in public transportation for the country, with passenger trains designed to reach speeds of up to 200 km/h. Travel times will be significantly reduced — Abu Dhabi to Dubai is expected to take just under an hour, while the journey to Fujairah will be cut to around 105 minutes. A separate high-speed line, capable of reaching 350 km/h, is also in the works to link Abu Dhabi and Dubai in just 30 minutes.

The backbone of the network was completed in 2023, when Etihad Rail launched its 900 km freight service linking key industrial and logistics hubs across the UAE, including ports in Abu Dhabi, Dubai, and Fujairah. Now, the focus has shifted to passenger infrastructure.

The first station will be located in Sakamkam, Fujairah city centre, and a second is confirmed near University City in Sharjah. Dubai’s main station is expected to be adjacent to Jumeirah Golf Estates Metro Station, while Abu Dhabi’s is anticipated along the corridor separating Mussafah Industrial Area and Mohammed Bin Zayed City.

Also Read: UGREEN Nexode Pro Review: Portable Yet Powerful Chargers

Once completed, the passenger network will link cities including Al Sila, Al Ruwais, Al Mirfa, Dubai, Sharjah, Al Dhaid, Abu Dhabi, Ras Al Khaimah and Fujairah. Integration with Oman is also part of the long-term vision. A new cross-border project — Hafeet Rail — will span 303 km between Sohar and Abu Dhabi’s Al Wathba area. Developed by Etihad Rail in collaboration with Oman Rail and Mubadala, the link is expected to deepen trade and tourism ties between the two countries.

Etihad Rail’s passenger trains will carry up to 400 passengers each and feature Wi-Fi, entertainment systems, charging points, and onboard food and beverage options to ensure a comfortable experience. To further simplify access, passengers will be able to pay with their nol cards, thanks to a partnership between Etihad Rail and Dubai’s Roads and Transport Authority (RTA). The collaboration aims to integrate fare payments and booking systems under one unified platform.