News

Noon & ADIO To Build Huge Fulfillment Center In Abu Dhabi

The new facility at Khalifa Economic Zones, Abu Dhabi, will be the largest in the region when it opens in 2024.

Published

4 years ago

November 11, 2022

Nour Nasir

Noon

The COVID-19 pandemic massively accelerated the growth of online shopping in the UAE, with the market expected to be worth $9.2 billion by 2026. As eCommerce sales look set to double in volume, the Abu Dhabi Investment Office (ADIO) and Dubai-based online marketplace Noon are teaming up to build the UAE’s biggest fulfillment center.

The 252,000 square meter mega facility will be sited in Abu Dhabi’s Khalifa Economic Zones, and ADIO is offering Noon monetary and non-monetary incentives to open the massive new warehouse.

“Noon’s partnerships with ADIO and KEZAD Group are significant in scale and impact, creating thousands of jobs and new opportunities for the private sector to plug into an e-commerce platform and the emirate’s innovation ecosystem. Leveraging Noon’s cutting-edge logistics, innovation, and technology expertise, the mega fulfillment center will reinforce Abu Dhabi’s emerging strength in e-commerce and logistics while boosting adjacent industries like transportation and warehousing,” says Abdulla Abdul Aziz Al Shamsi, acting director general at ADIO.

According to the latest press announcement, the new fulfillment center will allow rapid product delivery across the UAE marketplace, using the latest robotic and AI-based automation techniques for sorting, transfer, and storage. The high-tech facility will still need plenty of human workers, with more than 6,000 new staff positions expected to be created, including entry-level packing jobs up to managerial executives.

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“As a local technology company, it is our duty to innovate, invent, and provide the optimal infrastructure for a digital-first future. The new hub in the UAE will accelerate not only Noon’s growth but also eCommerce in our region. We are proud to collaborate with UAE industry leaders such as ADIO and KEZAD to provide our people and nation with the world-class tools necessary for success,” says Mohamed Alabbar, Founder of Noon.

With Noon’s expanded operations in Abu Dhabi, the emirate’s eCommerce sector is receiving a significant infrastructure boost. Business owners, startups, and SMEs will all be able to take advantage of the Noon platform, using its extensive distribution networks to reach new clients and provide an enhanced service for existing users.

News

Spotify Will Now Tell You If Your Favorite Artist Isn’t Real

The streaming platform is introducing an “AI Personas” label and cutting AI-generated artist profiles from its recommendations.

Published

4 days ago

August 12, 2026

Nour Nasir

Spotify

These days, the question of whether the artist you’re streaming actually exists is no longer hypothetical. Spotify intends to combat this issue by introducing a label called “AI Personas” for artist profiles that present an AI-generated, human-like identity rather than a real person. More consequentially, it will also keep those profiles out of its editorial and algorithmic recommendations by default.

From mid-September, listeners will start seeing an AI Persona badge on artist profiles, appearing in the banner and About section, in Search, and on track rows across playlists. Tapping the badge reveals whether the artist disclosed the AI identity themselves, or whether Spotify’s review team made the determination after examining the profile.

That distinction matters, because Spotify is not relying on self-disclosure alone. Artists can flag their own profiles as AI Personas through Spotify for Artists as of today, but the platform will also review profiles whose public identity – including name and imagery – appears to represent photorealistic AI-generated identities. The rollout begins with artists who have met defined audience thresholds, so the labels cover the vast majority of profiles listeners actually visit. Artists badged by Spotify’s reviewers will be notified and can self-disclose or appeal, and in the coming months listeners will be able to report suspected AI Personas themselves.

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The company’s recommendations policy is also being tweaked. Music from AI Personas will not surface in a listener’s personalized recommendations unless, for example, they follow the artist. Spotify says all artists have a creative choice in how they present themselves, but its programming is focused on elevating music from authentic artists building careers in music.

The badge concerns identity, not production of the music itself. An artist who uses AI tools to make music is a separate question, one Spotify addresses through AI Credits and SongDNA. The AI Persona label sits alongside those features, plus Verified by Spotify and Artist Profile Protection, in what the company has made one of its top priorities this year: letting listeners trust that the artist behind the music is who they claim to be.