New Google Update Will Prioritize Quality Websites In Results
The update is billed to be useful for users seeking educational materials, arts and entertainment, plus tech-focused content and shopping results.
A new Google update has just been announced and the company is promising a raft of updates to its search algorithm that will prioritize “quality websites” in the search results, with a view to helping its users uncover more reliable or accurate source material.
Google’s long-term focus has always centered on promoting quality content in search results, and this update seeks to address concerns from some users that the company’s results haven’t been optimal of late.
“We definitely want to speed up the experience for people and make them feel like they’re getting what they’re looking for. We’re trying to show people more helpful and authentic content. […] content made by and for humans, which is a lot of what people seem to be seeking,” says Danny Sullivan, Google Search Spokesperson.
The update, known internally as the “helpful content update“, began a global rollout for English-speaking searches this week, focusing on targeting SEO-first content designed for the sole purpose of ranking on page one.
There’s no news yet as to whether we might be looking at a rerun of 2012’s infamous “Penguin” update, which saw thousands of SEO-focused affiliate sites wiped from search results, destroying the income streams of many internet entrepreneurs.
Google says its product testing indicates that the algorithm update will prove especially helpful for results relating to shopping, arts and entertainment, tech-related content, and online learning. The search giant will simultaneously tweak its existing product review results by adding more firsthand and in-depth experiences to reviews.
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Instead of sending users to a page that aggregates and rounds up other review sites, or to suggestions from people who have never used a product, Google’s spokesperson Danny Sullivan says the company is working to unearth more experienced product reviews and opinions.
So the big question is, should website owners be worried? Google maintains that the update will not impact results if a site isn’t primarily spammy or SEO-driven, but instead focused on genuinely helpful content. Let’s wait and see how things progress over the coming months!
Adobe Firefly AI Image Generator Comes To Photoshop
The Generative Fill tool will arrive in the app’s tool palette sometime in the second half of this year.
Adobe Photoshop is the latest app to benefit from the explosion of Artificial Intelligence (AI) technology, gaining a new tool called Generative Fill. The company’s AI image generator Firefly benefitted from the new feature in a web-only update back in March, and today, the Generative Fill tool launches in beta for the popular photo editing program.
Generative Fill is a little like a smarter version of Adobe’s existing Content-Aware Fill feature and works within individual Photoshop image layers. The tool can be used to expand the borders of an image (a feature known as outpainting) or to generate entirely new objects, and contains a text prompt to add direction to the AI technology.
Adobe claims its AI is only trained to work on Adobe Stock images, licensed content, and images without copyright restrictions. Generative Fill also supports a system called Content Credentials, which attaches metadata-style attributes to images before they are shared online, informing viewers that content was created or edited with the help of AI.
“By integrating Firefly directly into workflows as a creative co-pilot, Adobe is accelerating ideation, exploration and production for all of our customers,” announced Ashley Still, the senior vice president of Digital Media at Adobe. “Generative Fill combines the speed and ease of generative AI with the power and precision of Photoshop, empowering customers to bring their visions to life at the speed of their imaginations,” she added.
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Generative Fill isn’t yet available in the latest version of Photoshop, but if you’re curious about how the tool works, you can download the desktop beta app or try it out within a module of the Firefly beta. Adobe is still tight-lipped about the exact release date of Generative Fill, but says we can expect the new feature to drop sometime in the second half of 2023.