A new Google update has just been announced and the company is promising a raft of updates to its search algorithm that will prioritize “quality websites” in the search results, with a view to helping its users uncover more reliable or accurate source material.
Google’s long-term focus has always centered on promoting quality content in search results, and this update seeks to address concerns from some users that the company’s results haven’t been optimal of late.
“We definitely want to speed up the experience for people and make them feel like they’re getting what they’re looking for. We’re trying to show people more helpful and authentic content. […] content made by and for humans, which is a lot of what people seem to be seeking,” says Danny Sullivan, Google Search Spokesperson.
The update, known internally as the “helpful content update“, began a global rollout for English-speaking searches this week, focusing on targeting SEO-first content designed for the sole purpose of ranking on page one.
There’s no news yet as to whether we might be looking at a rerun of 2012’s infamous “Penguin” update, which saw thousands of SEO-focused affiliate sites wiped from search results, destroying the income streams of many internet entrepreneurs.
Google says its product testing indicates that the algorithm update will prove especially helpful for results relating to shopping, arts and entertainment, tech-related content, and online learning. The search giant will simultaneously tweak its existing product review results by adding more firsthand and in-depth experiences to reviews.
Instead of sending users to a page that aggregates and rounds up other review sites, or to suggestions from people who have never used a product, Google’s spokesperson Danny Sullivan says the company is working to unearth more experienced product reviews and opinions.
So the big question is, should website owners be worried? Google maintains that the update will not impact results if a site isn’t primarily spammy or SEO-driven, but instead focused on genuinely helpful content. Let’s wait and see how things progress over the coming months!
UAE Comes Out Strongly In Guinness World Records 2023
Guinness, the renowned cataloger of record-breaking events, has released its latest annual, after sifting through 40,000 applications — and the Arab world is heavily featured.
Guinness World Records, the authority on record-breaking global achievements, has just announced its latest release, “Guinness World Records 2023 (GWR2023),” which will be available online and in physical stores across the Arab region from today.
As usual, GWR 2023 features all of the latest achievements from around the world (and space!), with special features and updated graphics to bring the stories to life.
So why the interest in the latest Guinness installment? Well, it turns out the Arab Region is strongly represented in the book, with more than 50 records featured in the new edition, which is no mean feat considering the volume of competition.
“We’ve sifted through nearly 40,000 record applications over the past year to bring you Guinness World Records 2023. People from all walks of life continue to be fascinated by extremes, and we’ve received claims from across the planet – indeed, even from space! This is why I’ve said the new edition is out of this world,” says Craig Glenday, Guinness Editor in Chief.
Of interest to readers of this platform, Saudi Arabia and the United Arab Emirates both get to flex their record-breaking muscles.
Saudi Arabia claims the title of “Largest LED Structure and Suspended Ornament” courtesy of the Noor Riyadh Festival, as well as other weird and wonderful titles, including the “Largest Lego Formula 1 Car”, as well as perhaps more prestigious honors, such as “Largest Mirrored Building”, “Largest Clock Face”, “Tallest Lighthouse” and the “Largest Geodesic Dome”.
Not to be outdone, the UAE has claimed several humanitarian record-breaking titles, including the “Longest Video Livestream” (by The Mohammed Bin Rashid Al Maktoum Global Initiatives and pan Arab influencer Hassan Suleiman), the “Largest Donation for Medical Treatment”, and the “Most Awareness Ribbons Made in One Hour”.
On the tech front, the UAE also claims several prestigious firsts, including “First 3D-Printed Laboratory”, while the world-renowned Burj Khalifa hangs on to its title of “World’s Tallest Building”.