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Fitbit Unveils 3 New Fitness Trackers — Without Wear OS 3

The svelte updates to the Inspire, Versa, and Sense models still don’t use Google’s wearable OS, though the range still looks tempting.

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fitbit unveils 3 new fitness trackers without wear os 3
Fitbit

If you were eagerly awaiting a new smartwatch release from Fitbit that would feature an updated OS in the form of Google Wear 3, you’ll probably be disappointed by the firm’s latest announcement. However, that’s perhaps as far as bad news goes for this new range of fitness trackers, as overall, the trio of models otherwise look incredibly compelling.

The Inspire 3, Versa 4, and Sense 2 are all now available for preorder, with each model looking a little slimmer and more polished than before, albeit sporting Fitbit’s own OS instead of the Google iteration. Fitbit’s software is attractive and easy enough to use, and you’ll still be able to access maps and wallet features from the search giant despite not getting the full Wear OS treatment.

Light Fantastic

At $100, the Inspire 3 is the entry-level model and compares favorably to the likes of Garmin’s Vivosmart series.

The always-on AMOLED face and 10-day battery life are notable in this price tier, as are the monitoring features, which boast:

  • Always-on tracking for blood oxygen (SpO2).
  • Always-on skin temperature monitor.
  • Irregular heartbeat rhythm warning.

The watch has also received FDA approval and CE marking, so you can be sure the device will keep a watchful eye over your vital signs. As well as comprehensive monitoring, you also get a Daily Readiness score, helping you decide whether you need to recover or head out for another training session, and a new Sleep Profile feature able to track 10 different sleep metrics.

The Inspire 3 comes in three colors and can be fitted with a wide range of new Fitbit bands too.

A Genuine Apple Alternative?

The Versa 4 ($230) and Sense 2 ($300) aim to take a slice of the Apple Watch’s market share, though, of course, both devices work with Android and iOS, so offer a good deal more flexibility than Cupertino’s walled garden device.

Both Fitbit trackers have overhauled software, tweaked to offer a (dare we say) more Apple-like vibe. However, unlike Apple’s devices, they will comfortably last a whole week on a charge and refill to a day’s worth of power in just 12 minutes.

Features include everything present on the Inspire 3, with the Versa 4 being optimized for workouts, using built-in GPS and 40 exercise modes. The Sense 2 now features a Body Response sensor that hunts for stress triggers and alerts the wearer if anything troubling is uncovered.

Both watches are also lighter and thinner than previous iterations, with the entire lineup offering a slimmer, smarter experience all around.

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Mamo Completes $3.4M Funding Round To Enhance Fintech Services

The startup will use the influx of cash to expand into Saudi Arabia and across the wider GCC while improving its product offering.

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mamo completes $3.4 million funding round to enhance fintech services
Mamo

UAE-based fintech Mamo has announced the completion of a $3.4 million funding round that will help the startup extend its market presence and improve its product offering. Investors included 4DX Ventures, the Dubai Future District Fund and Cyfr Capital.

Mamo’s platform offers “payment collection, corporate cards and expense management” to help small and medium-sized businesses consolidate and streamline their operations. With the latest influx of capital, Mamo will further develop its comprehensive suite of services and begin testing its product lines in Saudi Arabia, further extending its footprint across the GCC.

Imad Gharazeddine, co-founder and CEO of Mamo, stated: “We’ve been in the market for a while now and are incredibly proud of what our team has achieved. The holistic and expansive nature of our product offering has helped us continue to grow sustainably. This additional funding will allow us to reach our medium-term goals even faster. The support from new and existing investors is a testament to our strong expertise and the ability to deliver on our customer promise”.

Daniel Marlo, General Partner of lead investor 4DX Ventures, added: “We have immense trust in Imad’s vision, leadership and Mamo’s innovative approach to provide a user-friendly and comprehensive financial solution for SMEs that makes financial management more accessible and efficient. We are proud to partner with them and support their mission”.

Also Read: A Guide To Digital Payment Methods In The Middle East

Amer Fatayer, Managing Director of Dubai Future District Fund’s investment team, also commented: “Mamo’s localized product lines serve as an infrastructure for SME payments and spend management in UAE, a segment that is underserved by the country’s current banking infrastructure. The team has taken a product-first approach to consolidating SMEs’ financial journeys and building a fintech solution deeply embedded in a business’s core operations”.

To date, Mamo has raised around $13 million in investment funding and now boasts a team of 30 people. The company’s intuitive financial services platform has allowed over 1,000 businesses to consolidate their financial operations and significantly reduce payment fees.

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