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Fitbit Unveils 3 New Fitness Trackers — Without Wear OS 3

The svelte updates to the Inspire, Versa, and Sense models still don’t use Google’s wearable OS, though the range still looks tempting.

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fitbit unveils 3 new fitness trackers without wear os 3
Fitbit

If you were eagerly awaiting a new smartwatch release from Fitbit that would feature an updated OS in the form of Google Wear 3, you’ll probably be disappointed by the firm’s latest announcement. However, that’s perhaps as far as bad news goes for this new range of fitness trackers, as overall, the trio of models otherwise look incredibly compelling.

The Inspire 3, Versa 4, and Sense 2 are all now available for preorder, with each model looking a little slimmer and more polished than before, albeit sporting Fitbit’s own OS instead of the Google iteration. Fitbit’s software is attractive and easy enough to use, and you’ll still be able to access maps and wallet features from the search giant despite not getting the full Wear OS treatment.

Light Fantastic

At $100, the Inspire 3 is the entry-level model and compares favorably to the likes of Garmin’s Vivosmart series.

The always-on AMOLED face and 10-day battery life are notable in this price tier, as are the monitoring features, which boast:

  • Always-on tracking for blood oxygen (SpO2).
  • Always-on skin temperature monitor.
  • Irregular heartbeat rhythm warning.

The watch has also received FDA approval and CE marking, so you can be sure the device will keep a watchful eye over your vital signs. As well as comprehensive monitoring, you also get a Daily Readiness score, helping you decide whether you need to recover or head out for another training session, and a new Sleep Profile feature able to track 10 different sleep metrics.

The Inspire 3 comes in three colors and can be fitted with a wide range of new Fitbit bands too.

A Genuine Apple Alternative?

The Versa 4 ($230) and Sense 2 ($300) aim to take a slice of the Apple Watch’s market share, though, of course, both devices work with Android and iOS, so offer a good deal more flexibility than Cupertino’s walled garden device.

Both Fitbit trackers have overhauled software, tweaked to offer a (dare we say) more Apple-like vibe. However, unlike Apple’s devices, they will comfortably last a whole week on a charge and refill to a day’s worth of power in just 12 minutes.

Features include everything present on the Inspire 3, with the Versa 4 being optimized for workouts, using built-in GPS and 40 exercise modes. The Sense 2 now features a Body Response sensor that hunts for stress triggers and alerts the wearer if anything troubling is uncovered.

Both watches are also lighter and thinner than previous iterations, with the entire lineup offering a slimmer, smarter experience all around.

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

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samsung and spotify offer free premium deal in mena
Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.

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