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Get Ready For Amazon Prime Day — July 11 & 12, 2023
Historically, the two-day sale offers some of the best deals of the year, especially on Amazon-branded products.
Are you ready to snap up a selection of bargains from one of the biggest sale events of the year? If you have cash burning a hole in your wallet and can’t wait for Black Friday and Cyber Monday, get ready for Amazon Prime Day, taking place on July 11 and 12.
The huge sale by the world’s most popular eCommerce platform kicks off at 11:00 in the UAE (10:00 in Saudi Arabia) on Tuesday, July 11, with huge discounts offered to Amazon Prime members on a wide range of products.
We have yet to hear details about what will be on sale, but based on past Prime Days, Amazon’s own range of devices are likely to see the largest discounts. Last year, Amazon began offering great deals on Echo speakers, Alexa-enabled devices, and Eero routers in late June, so keep a close eye out for bargains as we countdown to the main event.
In addition to physical products, we’re expecting discounts on Prime Video and Amazon Music Unlimited subscriptions, plus invite-only deals allowing Prime members to sign up in advance for offers that are expected to sell out.
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As well as Amazon-branded products, the two-day sale will offer steep discounts on a wide range of electronics, including 4K TVs, robot vacuums, headphones, laptops, and much more. Although readers are probably most interested in grabbing a tech bargain, there will also likely be plenty of great deals to be had on homeware, toys, beauty products, and most other product categories.
Prime Day will be available to Prime members in 25 countries, including Egypt, Saudi Arabia, and the United Arab Emirates, in the MENA region.
News
AltoVolo Opens Orders For Limited Edition Sigma eVTOLs
Early buyers can now reserve build slots for AltoVolo’s 500-mile hybrid aircraft through a new online configurator.
AltoVolo has started taking pre-orders for its first electric vertical take-off and landing aircraft, the Sigma, moving the startup closer to commercial rollout. Customers can now secure a build slot with a £860 deposit and customize every detail online — from paintwork to seatbelt stitching. It’s the first configurator of its kind for a civilian eVTOL, mirroring how luxury car brands let clients tailor performance models before production.
The Sigma runs on a hybrid-electric tilting jet system built for long range and low noise. It can travel up to 500 miles at a 220-mph cruise, and is over 80% quieter than a helicopter. The three-seater weighs just 980kg and can maintain stable flight even if one jet fails. Safety systems include triple-redundant controls, thrust-vectoring stability and a ballistic parachute.
“We will be delivering an ultra-refined hybrid electric aircraft,” said founder and CEO Will Wood. “We believe there are thousands of customers for this type of cutting-edge technology”.
The first 100 units will come with exclusive materials and finishes. AltoVolo is also setting up a global service and maintenance network, with early planning for overhaul schedules already underway. The company’s focus on ownership experience echoes its ambition to anchor itself alongside established aviation brands rather than pure tech ventures.
To help new owners train, the company has built a full-scale simulator that replicates the Sigma cockpit in carbon fiber and leather. Pilots can log time toward a license using the system, aligned with the new US MOSAIC rules that ease certification for powered-lift aircraft. Certification work in Europe and the UK continues in parallel, signaling growing international alignment around light sport and eVTOL regulation.
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Noise inside the cabin has become another design focus. Engineers are refining internal vibration levels and developing a responsive soundscape that shifts with each jet’s power load — part feedback, part theatre.
Urban air mobility projects across the Gulf and elsewhere are pushing regulators and manufacturers to meet in the middle. Dubai, Riyadh and Doha have each outlined plans for air taxi corridors this decade. AltoVolo’s hybrid Sigma, sitting between electric promise and aviation realism, looks built for that middle ground.
