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Get Ready For Amazon Prime Day — July 11 & 12, 2023

Historically, the two-day sale offers some of the best deals of the year, especially on Amazon-branded products.

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get ready for amazon prime day july 11 and 12 2023
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Are you ready to snap up a selection of bargains from one of the biggest sale events of the year? If you have cash burning a hole in your wallet and can’t wait for Black Friday and Cyber Monday, get ready for Amazon Prime Day, taking place on July 11 and 12.

The huge sale by the world’s most popular eCommerce platform kicks off at 11:00 in the UAE (10:00 in Saudi Arabia) on Tuesday, July 11, with huge discounts offered to Amazon Prime members on a wide range of products.

We have yet to hear details about what will be on sale, but based on past Prime Days, Amazon’s own range of devices are likely to see the largest discounts. Last year, Amazon began offering great deals on Echo speakers, Alexa-enabled devices, and Eero routers in late June, so keep a close eye out for bargains as we countdown to the main event.

In addition to physical products, we’re expecting discounts on Prime Video and Amazon Music Unlimited subscriptions, plus invite-only deals allowing Prime members to sign up in advance for offers that are expected to sell out.

Also Read: Adobe Firefly AI Image Generator Comes To Photoshop

As well as Amazon-branded products, the two-day sale will offer steep discounts on a wide range of electronics, including 4K TVs, robot vacuums, headphones, laptops, and much more. Although readers are probably most interested in grabbing a tech bargain, there will also likely be plenty of great deals to be had on homeware, toys, beauty products, and most other product categories.

Prime Day will be available to Prime members in 25 countries, including Egypt, Saudi Arabia, and the United Arab Emirates, in the MENA region.

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Egypt’s Mobile Wallets Are Booming, But Cash Still Has Power

Egypt’s telecom regulator says $57.6 billion moved through more than 57 million wallets in six months. And one operator handled 77% of the value.

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egypt's mobile wallets are booming but cash still has power

Egypt’s mobile wallets handled EGP 2.96 trillion ($57.6 billion) in transactions in the first half of 2026, according to the National Telecom Regulatory Authority – a 56% rise on the EGP 1.90 trillion ($36.9 billion) recorded a year earlier. Transactions grew faster still, up 62% to 2.22 billion, while registered wallets climbed 23% to 57.01 million.

On one reading, that is exactly what Egypt’s regulators have been pushing for: a payments system that runs through telecom-linked wallets rather than banknotes. But the same data shows how far cash still reaches into it. Cash withdrawals made up just 12% of the transactions taking money out of wallets, yet 75% of the value withdrawn or spent.

Money arrives mostly from bank accounts: transfers through InstaPay accounted for 78% of deposit transactions and 58% of the value deposited, while incoming remittances from abroad made up 3% of deposit transactions but 10% of their value. Once inside, it largely moves between wallets – wallet-to-wallet transfers accounted for 54% of all transactions and 67% of total value, with mobile and internet top-ups a distant second at 25% of volume. In effect, the wallet is serving as a transfer layer: the place money passes through between the bank account and the banknote.

That layer also runs predominantly through one operator. Vodafone Cash held 53% of registered wallets and 57% of active ones, but handled 69% of transactions and 77% of their value. Its nearest rival, e& money, held 23% of registered wallets but 14% of transaction value; Orange Cash 20% and 8%; WE Pay 4% of wallets. How many of the 57.01 million are active is not stated.

Also Read: Visa’s Return To Syria Starts With A Test And A Bank In Lebanon

Adoption is rather uneven in other respects. Men held 38 million wallets, or 67% of the total, against 19 million held by women. Users aged 26 to 45 accounted for half of all wallets, and Cairo alone had 10.6 million, or 19% of the national total, with Giza next at 6.5 million.

The NTRA says it is continuing to work with telecom operators on the regulatory framework for wallet services, part of a wider effort to expand electronic payments and financial inclusion. Its own figures show that effort succeeding on the way in. On the way out, three-quarters of the value still leaves as cash.

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