News

Global Influencer & Creator Economy To Double Over Next 5 Years

According to Goldman Sachs, brand deals, platform payouts, and video advertising are expected to drive growth.

Published

1 year ago

April 25, 2023

global influencer and creator economy to double over next 5 years

According to Goldman Sachs, the influencer and creator economy market could double over the next five years, driven by a significant increase in digital media consumption and the rise of new technology.

With over 50 million individual creators, the total value of this market segment could rise to $480 billion by 2027, up from a current total of $250 billion.

influencer marketing forecast

“New platforms such as TikTok have emerged, while legacy platforms like Facebook and YouTube have also introduced new formats for sharing short-form video, live streaming channels and other forms of user-generated content,” says Eric Sheridan, Senior Equity Research Analyst, Goldman Sachs.

income sources for digital creators

Goldman Sachs expects influencer marketing, payouts from social platforms, and short-form video advertising to boost the growth of the creator economy, with the number of global content creators estimated to rise by 10-20% annually over the next five years.

Also Read: How To Permanently Delete Your Instagram Account

Social media creators and influencers earn a living by making endorsement deals with brands, through advertising revenue, and direct donations and subscriptions from followers. The Goldman Sachs report revealed that brand deals are now the primary source of creator revenue at about 70%, followed by ad sharing.

Digital platforms offering multiple ways to monetize creator content will continue attracting influential creators as competition intensifies due to economic uncertainty and rising interest rates, putting significant strains on funding and investment.

News

The New Nissan Patrol Makes Its Worldwide Debut In Abu Dhabi

The seventh-gen off-roader boasts a bold new design, powerful V6 twin-turbo engine, adaptive air suspension, and plenty of cutting-edge technology.

Published

1 day ago

September 5, 2024

Nour Nasir

Nissan

Yesterday, Nissan revealed the all-new seventh-generation Nissan Patrol to an excited audience in Abu Dhabi. The launch marks a significant milestone for the iconic off-roader, whose unveiling drew an audience of royals, VIPs, top Nissan executives, dealers, media, and prospective buyers.

During the event, Nissan president and CEO Makoto Uchida said: “The all-new Patrol is a prime example of the exciting and empowering models we are delivering under our global business plan, The Arc. The seventh generation is a bold leap forward, blending unparalleled performance, cutting-edge technology, and a commanding presence to redefine what an SUV can be”.

A Legendary Off-Roader, Reinvented

The all-new Nissan Patrol has updated styling that exudes strength and durability. The bold exterior, paired with 22-inch alloy wheels, comes in seven distinctive colors, four of which are two-tone combinations, allowing drivers to customize the Patrol to suit their personal style.

Enhanced Power And Performance

2025 nissan patrol exterior

This latest Nissan Patrol is the most powerful version of the off-roader yet, thanks to a newly developed 3.5-liter V6 twin-turbo engine. This powerplant delivers 425 horsepower and 700 Nm of torque, channeled through a sophisticated 9-speed automatic transmission.

The Patrol’s dynamic suspension utilizes advanced e-damper technology that adapts automatically to varying driving conditions. Meanwhile, adaptive air suspension allows drivers to adjust the vehicle’s ride height, ensuring a seamless transition between highway driving and challenging off-road conditions.

Luxurious Interior And Advanced Technology

2025 nissan patrol interior

Inside, the all-new Patrol offers a spacious, luxurious cabin. A panoramic sunroof lets in natural light, creating an airy and inviting environment. Infotainment includes a 28.6-inch main display, complemented by two 14.3-inch displays for navigation, media, and vehicle settings. Rear passengers can enjoy (optional) dual 12.8-inch screens supporting Miracast, HDMI, and USB inputs.

The Patrol’s sound system features 12 Klipsch Premium speakers, delivering exceptional audio quality. Connectivity comes courtesy of NissanConnect 2.0 and Google Built-In, providing seamless smartphone integration for everyone inside.

Also Read: Initial Trials Of Dubai’s Driverless Evocargo Trucks Completed

A final interesting feature of the new Patrol is its Biometric Cooling. The system uses an infrared sensor to monitor the body temperature of front and second-row occupants, automatically adjusting airflow to provide optimal comfort.

The all-new Nissan Patrol will soon be available across the UAE, Saudi Arabia, and the rest of the Middle East, with the first orders arriving from November 1, 2024.