Connect with us

News

How To Create An Effective GPS Tracking Solution In The Middle East

With such a strong and growing demand for GPS tracking technology in the Middle East, here’s how to create the most effective solution.

Published

on

how to create an effective gps tracking solution in the middle east

The demand for GPS tracking systems in the Middle East is constantly growing. In 2023, this market in the region is expected to reach a compound annual growth rate (CAGR) of 19.29%, leading to a revenue of USD 2.71 billion.

Several factors cause such hype around the IoT and telematics. First, Middle Eastern countries import a lot of smart state-of-the-art vehicles. It determines the demand for advanced telematics systems that streamline fleet management and make it more convenient. Second, countries like Saudi Arabia, Qatar, and the United Arab Emirates are leading the way in smart cities, which naturally results in the mass employment of IoT technologies for intelligent transportation as well.

Creating An Effective Client-Oriented GPS Tracking Solution

A successful solution for GPS tracking usually comprises four elements: reliable hardware, a user-friendly IoT platform, continuous technical support, and a strong focus on customer needs. And further on, using the example of a real use case, we will show you how to successfully combine all these elements in one solution. This project is the winner of the international competition for telematics and IoT solutions IoT project of the year 2022, organized by Wialon, the ultimate platform for GPS tracking and IoT.

edvardas linkevicius managing director ruptela at the iot project of the year 2022 award ceremony

Edvardas Linkevicius, Managing Director, Ruptela (second from the right), at the IoT project of the year 2022 award ceremony.

Ruptela, one of the leading GPS hardware manufacturers in Lithuania, that occupies the 5th position in the GPS Hardware Manufacturers Top 10 2022 ranking, and Xsense, a GPS tracking system developer from Thailand, joined forces to solve the everyday operating issues of Thailand Post Distribution. Among the problems the organization faced were unauthorized vehicle use, cargo and truck theft, high fuel consumption, and reckless driving.

The Solution To Cope With The Client’s Issues

Ruptela and Xsense considered all those issues and provided the client with a full-fledged vehicle GPS tracking system with the requested features including real-time vehicle tracking, driver identification and behavior monitoring.

Within this project’s scope, Xsense GPS tracking system enabled the client to access the location of their vehicles and other telematics data collected from Ruptela’s hardware. The client’s vehicles were equipped with Ruptela Pro5 GPS tracker, complemented with an MCR (magnetic card reader) and voice playback hardware specifically designed for the project. The MCR accessory allowed the client to identify drivers and helped to cope with vehicle misuse or thefts. It also ensured drivers’ authorization before starting a trip by providing repeated voice alerts. In addition, the voice playback solution alerted drivers when they were overspeeding, harsh braking, and accelerating. As a result, it helped improve driving skills and resulted in reduced fuel consumption.

Besides, Xsense GPS tracking system generated reports on violations allowing Thailand Post Distribution to learn when and where violations occurred and support evidence with exact data. Together, Ruptela hardware and Xsense GPS tracking technology gave the customer effective means of overseeing the fleet and promoting responsible driving habits among the company drivers.

Expanded Technical Support

Providing constant support to customers and putting emphasis on their requirements are two factors previously identified as crucial to creating effective IoT solutions. Ruptela delivered excellent technical support throughout the project by assisting the client in configuring their devices to speed up the installation process.

Ruptela’s field application engineers guided the client’s employees through the onboarding processes offering hands-on training on installing devices and providing the comprehensive documentation. Further, Ruptela’s 24/5 multilingual support team was always available to assist with any concerns.

The Project Results

As a result of this project, Ruptela and Xsence provided Thailand Post Distribution with a full-fledged vehicle fleet management system with all the requested features that determine a successful IoT project we mentioned previously.

First, the proven GPS trackers manufactured by Ruptela were complemented with MCR and voice playback hardware to cover the client’s specific challenges, meaning that the client’s employees drive more carefully and identify themselves precisely. Moreover, improved driving behavior reduces fuel consumption. Second, the GPS tracking system developed by the experienced Xsense team ensured real-time vehicle tracking and fleet management. So, the Thailand post could always track vehicle location and take action immediately in case theft is suspected. Third, Ruptela’s technical support allowed Thailand Post Distribution personnel to focus on their work instead of worrying about the hardware setup and other related issues. And last but not least, when developing the solution, Xsense and Ruptela kept the project peculiarities and customer requirements in mind, which eventually helped them cope with the client’s problems such as vehicle misuse, unsafe driving, high fuel consumption, etc.

The primary project outcome is a satisfied client who now has a solution that helps address several challenges, improve service quality, reduce costs, and meet government requirements.

Advertisement

📢 Get Exclusive Monthly Articles, Updates & Tech Tips Right In Your Inbox!

JOIN 21K+ SUBSCRIBERS

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia

The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.

Published

on

rabbit expands hyperlocal delivery service in saudi arabia
Rabbit

Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.

The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.

The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.

Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.

The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.

Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.

Also Read: Top E-Commerce Websites In The Middle East In 2025

CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.

The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.

Continue Reading

#Trending