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Instagram Has Introduced A Visual Refresh

To help its users put the new font to good use, Instagram has also introduced fullscreen marketing layouts, which are clearly inspired by TikTok.

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instagram has introduced a visual refresh
Instagram

Instagram’s visual identity, including its logo, has evolved dramatically since the photo and video sharing social networking service launched in 2010. On Monday, Instagram introduced the latest visual refresh, complete with a brand-new font called Instagram Sans. The refresh is supposed to embrace continued evolution by giving existing brand elements new energy and purpose.

The Instagram gradient background, which consists of five colors — Princeton Orange (#F58529), Jasmine (#FEDA77), Vivid Cerise (#DD2A7B), Grape (#8134AF), and Iris (#515BD4) — has been brought to life using an innovative 3D modeling process that makes it feel as if it were lit from within.

“The concept is that the gradient feels like it’s made of light, so it feels illuminated. And it has a kind of a sense of depth to it,” says 3D digital artist and motion designer Rose Pilkington.

The biggest star of the show, however, is the new font, which was designed with Instagram’s heritage in mind. The typeface’s collection includes multiple global scripts (including Arabic, Thai, and Japanese), and it can be described as a contemporary remix of grotesque and geometric styles.

instagram visual refresh font 1

“Details like sheared terminals that suggest the flick of a human hand, unexpected quirks seen in the ‘Q’ and the interior teardrop of the ‘a’ add a friendly personality,” writes Instagram about the new font.

instagram visual refresh font 2

To help its users put the new font to good use, Instagram has also introduced fullscreen marketing layouts, which are clearly inspired by TikTok. The new layouts are supposed to put content at the center, and they reflect the latest usage trends.

Also Read: 12 Arab Women Dominating Instagram In 2023

So far, the visual refresh has received a mixed response, with some users and observers praising it for being both recognizable and future-oriented, and others criticizing it for being unnecessary and self-indulgent. What are your thoughts on the refreshed look?

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Yabi Introduces AI Financial Coach For Smarter Money Moves

The app provides real-time, personalized financial guidance, helping UAE residents manage money smarter, reduce debt, and build wealth effortlessly.

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yabi introduces ai financial coach for smarter money moves
Yabi

Imagine having 24/7 access to an expert financial advisor — someone who understands your spending habits, helps you save more effectively, and offers guidance for every financial decision. That’s the vision behind Yabi’s revamped platform, an AI-driven finance app designed to transform personal finance management in the UAE.

Unlike traditional budgeting tools, Yabi acts as an always-available AI advisor, analyzing your unique spending patterns and offering real-time, tailored financial advice. Whether you’re making everyday purchases, planning a big trip, or saving for a major milestone, Yabi keeps you on track and helps you make informed financial choices.

Rakhil Fernando, CEO of Yabi, explains the mission behind the platform: “Financial literacy is not optional — it’s essential. But most financial tools today feel outdated and overly complex. Yabi is here to change that by offering AI-powered financial coaching that’s smart, simple, and accessible to everyone in the UAE”.

Here are some of the updated app’s new features:

  • AI-Powered Financial Coach: A 24/7 digital advisor providing real-time financial guidance based on your spending habits and available in multiple languages.
  • Live Insights: Connect your bank accounts for a detailed breakdown of your expenses.
  • Tailored Budgeting: Yabi creates a budget that fits with your actual spending habits rather than generic financial advice.
  • Interactive Financial Education: Learn the essentials of saving, investing, and credit management through engaging content integrated into the AI experience.
  • Automated Expense Tracking: Receive instant alerts on overspending, identify hidden charges, and cut unnecessary subscriptions with ease.
  • Credit Score & Financial Health Monitoring: Get free credit score checks and AI-driven recommendations to enhance your financial standing.

Also Read: A Guide To Digital Payment Methods In The Middle East

Finally, Yabi is also gearing up to introduce its own debit card and a suite of financial products, making it easier to save, spend, and invest within a single platform.

Want to try Yabi for yourself? You can download the app on the Apple App Store and Google Play Store.

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