Spotify Is Experimenting With Artist NFT Collections
According to a recent survey, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform.
NFT sales may have declined by 92 percent since September 2021, but that’s not stopping Spotify from experimenting with a new feature that lets artists display their non-fungible token (NFT) collections on the music streaming platform.
At the moment, only a small group of artists are taking part in the experiment, including Steve Aoki and The Wombats. What’s more, only select US users of the Spotify app for Android can see NFTs when they visit the profile pages of the aforementioned artists.
“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” said Spotify spokesperson. “We routinely conduct a number of tests in an effort to improve artist and fan experiences.”
It’s important to point out that not all Spotify experiments result in new features. It all depends on the feedback the music streaming platform receives from users.
According to a survey some Spotify users have recently received, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform. More specifically, Spotify seems to be thinking about allowing its users to directly purchase NFT art to support their favorite artists.
Also Read: 3 Best Cold Storage Wallets For Crypto In 2023
Considering how polarizing NFTs have been since their inception in 2014, it shouldn’t come as a surprise that many Spotify users have immediately expressed their dissatisfaction with the idea of NFTs becoming part of the Spotify music listening experience.
Other large tech companies are also experimenting with NFTs. Instagram, for example, started testing NFT integration last week, allowing NFT creators and collectors to display their tokens on the platform. Mark Zuckerberg himself believes that NFTs and digital collectibles in general will play an integral role in the metaverse, the new iteration of the internet.
A Line-Up Of Over 100 Shows Comes To Snapchat This Ramadan
Snapchatters can watch a wide range of content, including entertainment, drama, and comedy.
As people across the Middle East celebrate the beginning of Ramadan this week, Snapchat has announced a new line-up of over 100 Ramadan shows to be added to the Discover platform, bringing drama, comedy, and more for the holy month. Snapchatters can also browse Spotlight to discover fresh creators and content from across the MENA region and beyond.
Snapchat partners on the Discover line-up include the Saudi Broadcasting Authority, Augustus Media, MBC Group, Rotana Media Group, Dubai Media Inc, 7awi Group, Alfan Group, and more. Snap Inc. has revealed that shows will include “Netflorex, THAT, and Marahel, as well as MBC’s highly anticipated show Tash Returns, Studio 23, and prank show Ramez Never End”.
Snapchat’s Discover and Spotlight will also feature creator content from Saudi legacy Creator Bader Saleh, Ahmad Alzahabi’s cooking show “The Golden Balance”, and Muslim Girl, a US-based award-winning creator empowering Muslim women worldwide.
Also Read: ChatGPT Is Accelerating The AI Revolution In The Middle East
“This Ramadan, we are partnering with some of the region’s most trusted media partners and fan-favorite creators to showcase engaging content on Discover and Spotlight. Snapchatters spent 31 percent more time watching Ramadan content than the year prior. We are excited to help our community discover new creators and content in a personalized way, allowing them to watch and share their favorite content that captures the spirit of the holy month,” says Hussein Freijeh, General Manager at Snap Inc. in MENA.
To view Snapchat’s Discover shows, simply swipe right on the app, search for the show you want to watch, and then subscribe!