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Spotify Is Experimenting With Artist NFT Collections

According to a recent survey, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform.

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spotify is experimenting with artist nft collections

NFT sales may have declined by 92 percent since September 2021, but that’s not stopping Spotify from experimenting with a new feature that lets artists display their non-fungible token (NFT) collections on the music streaming platform.

At the moment, only a small group of artists are taking part in the experiment, including Steve Aoki and The Wombats. What’s more, only select US users of the Spotify app for Android can see NFTs when they visit the profile pages of the aforementioned artists.

spotify artist nft collections

“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” said Spotify spokesperson. “We routinely conduct a number of tests in an effort to improve artist and fan experiences.”

It’s important to point out that not all Spotify experiments result in new features. It all depends on the feedback the music streaming platform receives from users.

According to a survey some Spotify users have recently received, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform. More specifically, Spotify seems to be thinking about allowing its users to directly purchase NFT art to support their favorite artists.

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Considering how polarizing NFTs have been since their inception in 2014, it shouldn’t come as a surprise that many Spotify users have immediately expressed their dissatisfaction with the idea of NFTs becoming part of the Spotify music listening experience.

Other large tech companies are also experimenting with NFTs. Instagram, for example, started testing NFT integration last week, allowing NFT creators and collectors to display their tokens on the platform. Mark Zuckerberg himself believes that NFTs and digital collectibles in general will play an integral role in the metaverse, the new iteration of the internet.

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Deezer Says AI Tracks Now Make Up 44% Of Uploads

The streamer says nearly 75,000 AI-made songs now hit its platform each day, even as those tracks account for just 1% to 3% of plays.

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deezer says ai tracks now make up 44% of uploads
Deezer

AI-generated music is becoming a real headache for music platforms, according to Deezer. The streaming service says it now receives nearly 75,000 AI-made tracks a day, equal to about 44% of all daily uploads to the platform.

The figure is up sharply from 10,000 daily AI uploads when Deezer launched its detection tool back in January 2025. The jump shows how quickly products such as Suno and Udio have made song creation cheap, fast, and easy to scale.

Despite the volume, Deezer says AI tracks still only account for 1% to 3% of total streams. The music gets few human listeners, but upload pressure is rising. The company says it is also seeing more “fraudulent” submissions.

Its response so far has been practical. Deezer has removed AI-generated songs from recommendation systems, demonetized them, and stopped storing high-resolution versions of those files.

The company also says it’s the only streaming platform currently tagging AI-generated tracks at scale, using that claim to position its moderation tools as a wider industry model.

“AI-generated music is now far from a marginal phenomenon and as daily deliveries keep increasing, we hope the whole music ecosystem will join us in taking action to help safeguard artist’s rights and promote transparency for fans,” CEO Alexis Lanternier said in a blog post.

Deezer has started licensing the detection technology to other companies, turning an internal control system into a commercial product. It says the tool can already identify music created with Suno and Udio, and can be extended to other generators if training data is available.

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The company is also working on detection methods that would not require training datasets, a harder technical step that could widen coverage as new music models appear.

Rivals are taking mixed approaches. Spotify has rolled out policies aimed at curbing AI music. Apple Music is asking artists and labels to disclose AI-made tracks. Qobuz has begun automated labeling, while Bandcamp has banned AI music outright.

For now, Deezer’s numbers suggest the real issue is not listener demand. It’s supply.

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