News

Introducing Bard, Google’s Response To ChatGPT

The search giant’s new chatbot is still being tested, but is set to launch in the coming weeks with an API available for developers to build into their own creations.

Published

4 years ago

February 8, 2023

Nour Nasir

introducing bard google's response to chatgpt

As the hype builds around startup OpenAI’s chatbot, ChatGPT, Google is keen to stay ahead of the Microsoft-funded competition. To that end, the search giant will roll out its own version of the technology named Bard over the coming weeks.

Sundar Pichai, Google’s CEO, has announced that Bard is already available to “trusted testers” and is designed to harness the “breadth of the world’s knowledge” behind a conversational-looking interface. Pichai did not announce concrete plans to integrate Bard into the company’s main search box, instead pointing to a novel and more cautious use of the technology to enhance conventional searches.

The news of Google’s foray into chatbot-style AI comes after Microsoft’s recent investment of $10 billion into ChatGPT’s parent company, OpenAI. ChatGPT has grown into an internet sensation over the last few months, however, some experts advise caution after noticing that the bot is prone to making up answers or copying its responses from other online sources.

Also Read: Best Music Streaming Services In The Middle East

Interestingly, the ChatGPT engine is built on top of an AI model known as Transformer, which Google itself first invented. After Google researchers listed severe limitations in the concept in a 2020 paper, two prominent ethical AI researchers, Timnit Gebru and Margaret Mitchell, were fired from the search giant, while others are said to remain frustrated at Google’s hesitancy to harness the technology thoroughly.

So what differences can we expect from Google’s new Bard software when it releases? In Sundar Pichai’s blog post on Monday, the CEO offered the example of asking Bard “to explain discoveries made by NASA’s James Webb Space Telescope in a way that a 9-year-old might find interesting”. Bard responds in a conversational bullet-point style, with the first one reading, “In 2023, The JWST spotted several galaxies nicknamed green peas. They were given this name because they are small, round, and green, like peas”.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.