News
POCO Unveils New X5 Pro And X5 5G Smartphones
The company claims the handsets will offer amazing value and the most satisfying user experience of a smartphone under AED 1000.
To celebrate its 5th anniversary, POCO has launched two new smartphones in the United Arab Emirates, the POCO X5 Pro and POCO X5 5G.
The handsets boast several upgrades over previous models and promise to delight tech enthusiasts looking for flagship features at a lower price point. While the Pro model packs in more advanced tech, the mid-range X5 5G also looks well-specced for its modest outlay.
Here are the specifications of both new devices:
POCO X5 Pro
The POCO X5 Pro comes with a 6.67″ Flow AMOLED display with a 120HZ refresh rate, similar to most modern flagship devices. The screen is said to be lighter and thinner than previous devices thanks to “flexible display technology” and promises ultra-smooth scrolling and stunning color reproduction.
The X5 Pro is powered by a Snapdragon 778G 5G chipset, which should make day-to-day operation extremely snappy, though POCO is keen to point out that camera processing will also be much more efficient. The tech firm claims that the 108MP camera has seen processing speeds and responsiveness jump by 69% for general photography and 38% for night mode shooting.
Finally, the X5 Pro will come in black, blue, or yellow colorways. There’s only one storage and RAM variant on offer, shipping with 256GB and 8GB, respectively.
POCO X5 5G
The POCO X5 5G is said to “redefine ideas about mid-range smartphones with everything Gen Z users need.” To that end, there’s a super light 6.67-inch AMOLED Dot display which helps the handset to achieve a weight of 189g.
The display gets the same smooth 120HZ refresh rate as the Pro model, though it sees a slight processor downgrade, utilizing the Snapdragon 695 chipset.
The POCO X5 5G will ship in green, blue, and black, with two RAM and storage variants: 6GB+128GB and 8GB+256GB.
Price & Availability
The X5 Pro will cost 1549 AED, while the X5 5G will set smartphone shoppers back between 799 AED and 999 AED, depending on spec.
Both handsets are available as of February 7th.
News
Altegio Expands To UAE, Driving Digital Transformation For Local Businesses
The company aims to enhance efficiency for local service businesses, aligning with the UAE’s ambitious digital economy plan for 2031.
Altegio, a digital business ecosystem featuring sophisticated online booking and management solutions, has announced its entry into the UAE market, aiming to enhance operational efficiency and accelerate digital adoption for local enterprises.
This expansion also complements the UAE’s Digital Economy Strategy, which aims to increase the digital economy’s share in the nation’s non-oil GDP to over 20% by 2031. Projections indicate the UAE’s digital sector could contribute an estimated $140 billion by 2032, highlighting the region’s commitment to fostering a modern, tech-driven economy.
Altegio’s platform offers over 30 distinct management tools that automate as much as 80% of routine business operations. Its suite of services includes online booking options, a customizable mobile app, robust financial and inventory management, analytics, SMS and email marketing, and a customer loyalty program.
Altegio’s key differentiator lies in its customer-focused approach to business automation. Unlike many platforms that redirect customers to external sites, potentially exposing them to competitor services, Altegio’s booking system is embedded directly within each company’s own ecosystem. This prevents “cannibalization” of clients and enhances customer loyalty by maintaining a consistent, secure experience.
Also Read: Google Launches Largest AI Initiative In The MENA Region
“Our expansion into the UAE is a strategic move that aligns with the country’s ambitious digital transformation agenda,” explained Yri Petrou, Managing Partner at Altegio. “We are excited to support UAE businesses in embracing digital transformation across their operations. By providing a comprehensive suite of business automation tools, we aim to not only accelerate operational efficiency but also redefine how businesses engage with customers”.
Founded in 2022, Altegio operates as a network of independent firms with offices in the UAE, Brazil, Hungary, Cyprus, Armenia, and several other nations. Each regional hub integrates local partners and technologies to enhance Altegio’s core offerings. The company’s impact includes an annual gross merchandise volume (GMV) of $1 billion, a client base of over 10,000 across 89 countries, and more than 4 million bookings each month on its platform.