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Leading Investment App SwissBorg Arrives In The UAE
The all-in-one crypto investment app is now available in the UAE, helping Emirates residents build portfolios, earn yields and stay updated on the latest crypto developments.
Investment startup SwissBorg, a leading European cryptocurrency wealth management platform, has just announced its arrival in the UAE. The award-winning company offers a safe and straightforward way to invest in Web 3.0 assets, taking the guesswork out of the often complex process of building a crypto portfolio.
SwissBorg raised nearly 55 million USD via a successful Initial Coin Offering in the first year of its operation. 25,000 people contributed from across the globe, resulting in a wildly successful platform (and accompanying app) that now boasts 700,000 active users and strong relationships with leading banks.
In the UAE, crypto adoption is rapidly gaining traction, with local and international players setting up various startups across the region. According to the “Global State of Crypto” report, 35% of UAE residents have adopted some form of crypto, compared to the 17% average across developed nations. SwissBorg hopes to capitalize on the UAE’s crypto enthusiasm by entering into a partnership with local leader Crypto Oasis, as well as working with local authorities to help build a deeper sense of trust over the long term.
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“We are pioneering a new era in asset management and private banking supported by blockchain technology and cryptocurrencies assets. We see cryptocurrencies as a serious investment, and our goal is to provide a variety of long-lasting crypto financial products that everyone can use to participate in the largest wealth transition in human history. The UAE serves as our perfect Middle Eastern launch pad because it is the region’s commercial, technological and cultural hub,” says Anthony Lesoismier, co-founder and CSO at SwissBorg.
So is the hype surrounding SwissBorg justified? Well, for one, SwissBorg is the first company to offer complete transparency on Proof of Assets and Liabilities. The app itself offers a live dashboard with comprehensive analytics, fiat exchange in 16 currencies, and an Order Management System that searches for the best prices for users.
If you like the sound of SwissBorg’s platform, you can find out more at their official website, where you’ll also see links to the Google and iOS versions of the app.
News
LUVED Is A New Curated Preloved Marketplace For The UAE
Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.
Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.
The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.
Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.
An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.
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“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.
The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.
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