Investment startup SwissBorg, a leading European cryptocurrency wealth management platform, has just announced its arrival in the UAE. The award-winning company offers a safe and straightforward way to invest in Web 3.0 assets, taking the guesswork out of the often complex process of building a crypto portfolio.

SwissBorg raised nearly 55 million USD via a successful Initial Coin Offering in the first year of its operation. 25,000 people contributed from across the globe, resulting in a wildly successful platform (and accompanying app) that now boasts 700,000 active users and strong relationships with leading banks.

In the UAE, crypto adoption is rapidly gaining traction, with local and international players setting up various startups across the region. According to the “Global State of Crypto” report, 35% of UAE residents have adopted some form of crypto, compared to the 17% average across developed nations. SwissBorg hopes to capitalize on the UAE’s crypto enthusiasm by entering into a partnership with local leader Crypto Oasis, as well as working with local authorities to help build a deeper sense of trust over the long term.

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“We are pioneering a new era in asset management and private banking supported by blockchain technology and cryptocurrencies assets. We see cryptocurrencies as a serious investment, and our goal is to provide a variety of long-lasting crypto financial products that everyone can use to participate in the largest wealth transition in human history. The UAE serves as our perfect Middle Eastern launch pad because it is the region’s commercial, technological and cultural hub,” says Anthony Lesoismier, co-founder and CSO at SwissBorg.

So is the hype surrounding SwissBorg justified? Well, for one, SwissBorg is the first company to offer complete transparency on Proof of Assets and Liabilities. The app itself offers a live dashboard with comprehensive analytics, fiat exchange in 16 currencies, and an Order Management System that searches for the best prices for users.

If you like the sound of SwissBorg’s platform, you can find out more at their official website, where you’ll also see links to the Google and iOS versions of the app.