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Leading Investment App SwissBorg Arrives In The UAE
The all-in-one crypto investment app is now available in the UAE, helping Emirates residents build portfolios, earn yields and stay updated on the latest crypto developments.
Investment startup SwissBorg, a leading European cryptocurrency wealth management platform, has just announced its arrival in the UAE. The award-winning company offers a safe and straightforward way to invest in Web 3.0 assets, taking the guesswork out of the often complex process of building a crypto portfolio.
SwissBorg raised nearly 55 million USD via a successful Initial Coin Offering in the first year of its operation. 25,000 people contributed from across the globe, resulting in a wildly successful platform (and accompanying app) that now boasts 700,000 active users and strong relationships with leading banks.
In the UAE, crypto adoption is rapidly gaining traction, with local and international players setting up various startups across the region. According to the “Global State of Crypto” report, 35% of UAE residents have adopted some form of crypto, compared to the 17% average across developed nations. SwissBorg hopes to capitalize on the UAE’s crypto enthusiasm by entering into a partnership with local leader Crypto Oasis, as well as working with local authorities to help build a deeper sense of trust over the long term.
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“We are pioneering a new era in asset management and private banking supported by blockchain technology and cryptocurrencies assets. We see cryptocurrencies as a serious investment, and our goal is to provide a variety of long-lasting crypto financial products that everyone can use to participate in the largest wealth transition in human history. The UAE serves as our perfect Middle Eastern launch pad because it is the region’s commercial, technological and cultural hub,” says Anthony Lesoismier, co-founder and CSO at SwissBorg.
So is the hype surrounding SwissBorg justified? Well, for one, SwissBorg is the first company to offer complete transparency on Proof of Assets and Liabilities. The app itself offers a live dashboard with comprehensive analytics, fiat exchange in 16 currencies, and an Order Management System that searches for the best prices for users.
If you like the sound of SwissBorg’s platform, you can find out more at their official website, where you’ll also see links to the Google and iOS versions of the app.
News
Microsoft Plans $10 Billion-Plus Gulf Expansion Despite Iran Conflict
Security is shaping Microsoft’s approach, from resilience work with governments to what it will say about how the money splits by country.
Microsoft is planning more than $10 billion of investment across the UAE, Saudi Arabia, Qatar and Kuwait through 2030, Vice Chair and President Brad Smith told Reuters, calling the spending schedule aggressive. The Iranian conflict that began on February 28 has not persuaded the company to scale back.
“We’re sustaining all the investments we planned to make before this conflict started, and we are in fact adding to them,” Smith said. The $10 billion-plus total does not, however, show how large those additions are.
The investment, which Smith described as part of Microsoft’s continued infrastructure expansion, is aimed at cloud and AI infrastructure and at the company’s growing regional operations. Microsoft also intends to put more than $400 million into subsea and terrestrial connectivity across the Middle East by 2030.
The spending fits the region’s own ambitions too. Gulf governments have been investing heavily in AI infrastructure as part of a push to diversify their economies beyond oil and gas and turn themselves into global technology hubs. Major cloud and AI providers have been drawn in part by the land and relatively low-cost energy on offer.
Microsoft is widening its partnerships with regional AI companies, though not on identical terms. In 2024, it invested $1.5 billion in Abu Dhabi-based G42 for a minority stake, and Smith currently sits on G42’s board. Saudi Arabia’s Humain and Qatar’s Qai are working with Microsoft on selected priority areas, but Smith said the company does not plan to make capital investments in either.
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The conflict has added another strand to Microsoft’s work in the region. Since it began, Smith said, the company has supported regional partners with digital resilience assessments, and it is now working with Gulf countries through a digital resilience initiative focused on preparedness and the protection of critical data.
So far, the company has given no country-by-country breakdown of the investment, citing security among other factors. So while the headline figure is public, how Microsoft divides the spending among the four countries is not.
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