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Farfetch Aims To Bring Web3 To The World Of Fashion

What does Web3 offer to fashion? Farfetch CEO and founder José Neves is on a mission to blend the real world with the virtual.



farfetch aims to bring web3 to the world of fashion

José Neves is no stranger to innovation. The Portuguese billionaire and owner of online luxury fashion platform Farfetch revolutionized eCommerce back in 2007, creating a business model that blended boutique shopping with online retail.

Today, Neves is using his innate knowledge of both haute couture and technology to explore how Web3 can enhance the world of fashion. Web3 describes the blockchain-integrated internet, where crypto and NFTs are built directly into platforms, creating a new online world owned by its users. On a recent Most Innovative Companies podcast, Neves explained his enthusiasm for Web3, explaining that “If Web1 was about ‘read’ and Web2 was about ‘read and write’, then Web3 is about ‘read, write, and own’.’’

Neves aims to take the Farfetch brand into the new Web3 environment using their Dream Assembly Base Camp accelerator program, which according to a press release back in July, will:

“Provide a cohort of the most promising Web3 startups in the luxury fashion and lifestyle sectors with a curated program of mentorship, networking, and support in order to help drive the future of Web3 luxury commerce.”

Also Read: Intro Platform Connects Users To Celebrity Experts

The 12-week program is a partnership with Outlier Ventures, which has backed startups since 2014. The platform will focus on “digital fashion, tokenized loyalty, immersive experiences, and the creator economy”, with participating startups having direct access to a network of investors and mentors.

Neves believes that with Web3, the potential is endless, with the application of principles of user control and decentralization being a perfect fit for fashion, where people’s styles often act as second personas, or even masks. The entrepreneur now hopes that emerging technology will increase interaction between creators and users, as Farfetch becomes actively involved in the Web3 luxury commerce space with its new accelerator program, yet again standing at the forefront of fashion, culture, and technology.


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Lebanese Newspaper Builds AI President To Beat Political Crisis

The move by media outlet AnNahar comes after 13 failed attempts by the Lebanese parliament to elect a new leader.



lebanese newspaper builds ai president to beat political crisis

In a world first, Lebanon’s AnNahar Newspaper has built an artificial intelligence model designed to carry out presidential duties for the politically troubled country. Lebanon has been without a sitting president for two years after thirteen failed attempts by the nation’s parliament to elect a suitable candidate.

The new AI President’s deep learning algorithm was fed over 90 years of impartial journalism from AnNahar’s archive stretching back to the 1930s. The AI leader analyzes not only historical data but also current events and is able to formulate solutions for all manner of political, legal, and governmental questions. By tapping into such a vast knowledge base, Lebanon’s AI President will have a deep understanding of the country’s past, as well as an unbiased take on the challenges the nation faces going forward.

lebanon our president ai platform annahar

The new AI President was unveiled in a recent live broadcast. Nayla Tueni, editor-in-chief of AnNahar Newspaper conducted an interview with the digital leader, asking relevant questions about the current state of Lebanon, and how to fix the country’s difficult political situation. AnNahar has also converted its print newspaper to focus entirely on the new president’s guidance on issues spanning everything from the economy to sustainability and the environment.

Also Read: Abu Dhabi To Develop $1 Billion eSports Island Facility

After the interview, Nayla Tueni commented: “As Lebanese people, and especially at AnNahar, we refuse to sit back and allow things to go on as they have. To not have a president for this long is unacceptable and has impacted the country negatively. If the parliament will not do its job to elect a president, then the people will bring to Lebanon a president”.

The AI President will soon be accessible to everyone at, Users will be able to ask questions in a similar manner to the likes of ChatGPT and Google Gemini. It is also understood that government officials will also use the tool to help devise new directives.

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