There’s no shortage of talented content creators and committed publishers with a clear vision in the MENA region, but their stories often don’t reach the readers who would appreciate them the most because they become overshadowed by global competition. Limelines is a platform created to change content consumption and publishing in the MENA region to bring the very best the Middle East and North Africa have to offer to the global stage, presenting a more optimistic version of the region.

What Is Limelines?

A prime brand of Cetera Technology SAL, a Lebanese tech startup, Limelines is a content curation and personalization platform born in the MENA region to meet the needs of the people who inhabit it.

“The MENA region has so much to offer in terms of knowledge, especially through its wide and diverse writers, storytellers, and ambitious readers,” explained Rime Diab, Chief Executive Officer at Limelines. “Stemming from this, Limelines curates the region’s unfolding stories to give its readers a full-circle perspective and an unbiased perception to content,” Diab added.

Essentially, the platform gathers content from the best MENA publishers and presents it to readers based on their unique interests in a way that satisfies the expectations of tech-savvy millennials who are used to managing their lives through their mobile devices.

From fashion and food to politics and cutting-edge technology, Limelines has something for everyone thanks to its partnerships with top publishers across 19 countries in the MENA region. The platform first launched in English, but it has since released Arabic and French versions.

“Our market research shows that 59 percent of the MENA region’s publishers write in Arabic, 43 percent write in English, while almost 15 percent publish in French,” said Diab. “This diverse and cosmopolitan audience requires a platform that reflects it, and that’s what Limelines aspires to offer.”

Using Limelines

Limelines is available free of charge to readers and publishers alike. As a reader, you can simply log in to the web version of Limelines with Facebook, Google, or email. Alternatively, you can download the official iOS or Android app to your mobile device to enjoy a native reading experience from anywhere with internet access.

Once logged in, you need to select at least two topics of interest to kick off your reading journey. This shouldn’t be a problem since Limelines covers a wide variety of topics that should interest everyone from entrepreneurs to tech geeks to finance executives to people who love exploring the latest lifestyle trends.

When you discover an interesting story on Limelines, you can add it to a line, which is basically a collection of thematically related stories. You can keep this collection private and come back to it later when you want to read a certain story again or reference it, but you can also share it with others.

You can find interesting stories to read directly on your home feed, or you can explore any topic you want to broaden your horizons. Whenever you find yourself a bit short on time, you can use the Quick View feature to read 10 important headlines that you can’t afford to miss.

Overall, the reading experience created by Limelines is polished, efficient, and time-saving. It would be nice to see support for dark mode in a future release, but the default color scheme is also pleasant and easy on the eyes.

Limelines For Publishers

Limelines was created with MENA publishers in mind, allowing them to effortlessly submit content to the platform and make it available to readers across the entire region. All that a publisher needs to do to create an account is to select the “Get started as a publisher” option on the sign-up page and fill in the required information.

Next, the publisher is asked to provide its RSS feeds, which are automatically processed by Limelines. A single publisher can have one or many lines and hence add as many RSS feeds as the publisher wants. Any publisher that relies on paywalls can also submit content to Limelines, which will redirect readers to the paywall and let the publisher handle business as usual.

Immediately after an RSS feed is approved, Limelines starts generating traffic, and the publisher can track incoming visitors using any analytics tools since all Limelines links are tagged. At the time of writing this review, Limelines features some of the best publishers operating in the MENA region, including Kooora, Sport 360, and Entrepreneur Middle East, just to name a few.

Read Now: Myki Password Manager & 2FA Authenticator Review

Limelines Review Verdict

Limelines is the content curation and personalization platform the MENA region has been waiting for. Regardless of whether you live in the region or just have a personal or professional interest in it, you need to give Limelines a try and experience just how easy it can be to discover the best content MENA’s publishers have to offer.