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Meta’s Twitter Rival, Instagram Threads, Launches July 6
If you’ve been considering ditching Twitter, the new competitor might be just what you’ve been waiting for.
Meta’s hotly anticipated Twitter competitor, Instagram Threads, is expected to launch on July 6th, after tech sleuths noticed an Apple App Store listing for the new app, as well as an Android equivalent on Google’s Play Store.
As well as the new apps, Meta has now added a launch date ticker to their Instagram app, which can be activated by typing “threads” into the search box (plus several related keywords), causing a ticker icon to appear in the search bar, along with a link to what is expected to be the platform’s homepage The countdown ticker confirms the July 6th launch date, ending at 10 AM ET.
The App Store and Google Play Store descriptions of the new Instagram Threads app show screenshots of how users can log in using their Instagram handles and views of an interface similar to Mastodon, Bluesky, and of course, Twitter. Like those platforms, Threads will allow users to follow and connect with their favorite creators and other users who love the same things or share similar opinions.
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Last month, Meta explained that Instagram Threads would integrate with the decentralized social media protocol ActivityPub, with one of the executives noting, somewhat controversially: “We’ve been hearing from creators and public figures who are interested in having a platform that is sanely run,” which sparked a humorous exchange that led to a potential cage match fight between Mark Zuckerberg and Elon Musk.
In response to the news of the launch of Instagram Threads, Elon Musk issued a handful of tweets concerning the amount of user data that Meta’s apps would collect. However, it should be noted that Instagram’s existing app already has access to the same dataset.
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Checkout.com Set To Launch Card Issuing In The UAE
The payment service provider’s expansion is a first-of-its-kind investment and could reshape digital transactions across the region.
Checkout.com is laying the groundwork to become the first global payments platform to introduce card issuing in the United Arab Emirates — a move that could reshape how businesses in the region manage financial transactions.
The company plans to roll out its domestic card issuance offering in the UAE by 2026, subject to regulatory approval. The launch would give businesses the tools to issue both physical and virtual branded cards. This, in turn, opens up new ways to reward customers, streamline expense processes, and handle B2B payouts efficiently.
Checkout.com’s CEO and Founder, Guillaume Pousaz, revealed the plans during Thrive Abu Dhabi, the firm’s debut conference in the Emirates. Joined on stage by Remo Giovanni Abbondandolo, General Manager for MENA, Pousaz presented to an audience of over 150 partners and merchants at Saadiyat Island. Also in attendance was H.E. Omar Sultan Al Olama, the UAE’s Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications.
Abbondandolo highlighted the strategic importance of the announcement: “As a global business, we focus on bringing products to markets that our customers want and need. Today’s announcement is proof of our commitment to the MENA region and its rising influence in the digital economy. The appetite for innovation here is real, and we’re proud to be building the infrastructure that powers it”.
One early adopter of Checkout.com’s UAE acquiring services is Headout, a travel experiences marketplace, which recently named the payment provider as its main partner in Europe. The company has already begun card issuing there and is keen to expand that offering into MENA once approval is granted.
The expansion of services in the UAE and beyond builds on Checkout.com’s track record in the region. It was the first global payments firm to secure a Retail Payment Services license from the UAE’s Central Bank and was instrumental in rolling out Mada and Apple Pay in both the UAE and Saudi Arabia.
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The firm has also been rolling out new products: One of the latest is Flow Remember Me, currently in beta testing. It allows shoppers to store their card information once and access it across Checkout.com’s entire network, potentially cutting checkout times by up to 70%.
Earlier this year, Checkout.com also introduced Visa Direct’s Push-to-Card solution in the UAE, enabling both domestic and international payouts. Its collaboration with Mastercard has grown as well, making it easier for businesses to send funds directly to third-party cards securely and quickly.
With regional tech ambitions on the rise — spurred by initiatives like Saudi Arabia’s Vision 2030 and the UAE’s 2031 Agenda — Checkout.com sees its role as one of a key enabler. “Our mission is to help ambitious businesses navigate the complexity of payments, so they can move faster, go further, and make the most of every opportunity,” said Abbondandolo. “In MENA, performance is personal. It’s local. It’s built on trust. And when payments perform, businesses thrive”.
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