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Netflix Adds 6 Million New Users After Password Crackdown
In its latest quarterly report, the streaming service reported dramatic growth after preventing users sharing account details.
Streaming giant Netflix has reported substantial growth after a crackdown on users sharing their account details with people outside their households. The company added nearly 6 million new subscribers during the second quarter of 2023, representing a growth of 8%.
In a letter to shareholders, Netflix explained that its drive to stop password sharing hadn’t resulted in mass cancellations and that tightened restrictions were working. “The cancel reaction was low, and while we’re still in the early stages of monetization, we’re seeing healthy conversion of borrower households into full paying Netflix memberships as well as the uptake of our extra member feature,” the letter read.
Also Read: Meta & Microsoft Release AI Language Tool For Commercial Use
In addition to restricting account sharing, Netflix has begun offering “paid sharing”, allowing subscribers to add an “extra member” to their account for $8 a month — an option now available in over 100 countries.
Netflix has also confirmed that its $10 basic plan will be canceled in the United States and United Kingdom. At the same time, restricted password sharing will continue to roll out in countries such as India, Indonesia, Kenya, and Croatia.
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Will Upcoming Changes Turn Instagram Into A TikTok Clone?
Updates are rolling out for the grid layout and Reels length, while new editing tools clearly imitate those of the rival Chinese platform.
Instagram recently faced backlash for swapping its iconic square grid for rectangles, disrupting the aesthetic of thousands of carefully curated profiles. However, the Meta-owned platform isn’t stopping there, after announcing more incoming TikTok-like changes designed to give users greater control over their profiles.
“We launched a new tall grid on profiles this week and I got a lot of feedback, both positive and quite negative,” Instagram head Adam Mosseri shared in an Instagram caption on Monday. “The goal is a simpler, cleaner place that maintains, and even increases, creator control”.
Here are some of the details about further changes we can expect:
- Customizable Grids: Users will soon be able to tweak how their posts appear on the grid, including adjusting image crops and reordering posts entirely.
- Direct-To-Grid Posts: A new option will allow users to post directly to their profile grid without automatically adding it to their main feed.
- Highlights Relocation: Instagram’s Highlights feature will move from above the grid into a dedicated tab, while also becoming part of the profile grid itself.
- Longer Reels: Reels are getting a significant upgrade, with the maximum video length jumping from 90 seconds to 3 minutes.
The updates are part of Instagram’s ongoing effort to compete with TikTok, which narrowly avoided a US ban following a 75-day delay granted by President Donald Trump. With the Chinese video platform’s future remaining uncertain, Instagram seems eager to capture disillusioned users by offering features that feel increasingly similar to those of its rival.
Also Read: How To Find & Cancel Pending Instagram Requests
In fact, Instagram’s recent changes go beyond just the app’s layout: On Sunday, parent company Meta launched the standalone Edits app, a clear imitation of TikTok’s popular video-editing tool, CapCut. Additionally, Meta has been enticing creators with cash bonuses to encourage them to post their videos on Instagram and Facebook.
It’s clear Instagram is shifting its strategy to appeal to the short-form video crowd. Whether these changes will win over users or continue to spark discontent remains to be seen.
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