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Nokia Has Just Revealed Its New Logo

“In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about.”

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nokia has just revealed its new logo
Nokia

It’s hard to believe that Nokia — the famous Finnish phone manufacturer — has been in the electronics industry since the early 1960s. Even more Amazingly, the company has managed to cling to its iconic logo for over four decades.

Now, for the first time in nearly 45 years, the once mighty smartphone corporation will change its branding. Last Sunday, before the Mobile World Congress Barcelona opening day, the company revealed a new corporate identity. Out goes the iconic blue typeface, and in its place, a sleek, modern replacement.

“We are updating our strategy, and, as a key enabler, we are also refreshing our brand to reflect who we are today: a business-to-business technology innovation leader pioneering the future where networks meet cloud […] In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about,” says Pekka Lundmark, Nokia CEO.

Also Read: Apple Close To Adding Diabetic Glucose-Tracking To Watches

The company’s phones haven’t been made by the “real Nokia” since Microsoft’s massive $7 billion takeover back in 2014. After the tech giant parted company with Nokia in 2016, former Nokia executives acquired the rights to use the brand for smartphones and tablets. There’s no word yet as to whether future phones will continue to sport the classic logo or not, but many nostalgic tech enthusiasts would surely be disappointed to see the blue font disappear.

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ESET Bets On Specialized Security AI At 0.5% The Training Cost

ESET says NeoCortex can estimate an attacker’s next move, with a kill switch and human oversight built in to keep it from going rogue.

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eset bets on specialized security ai at 0.5% the training cost

A sign-in anomaly, a suspicious process launch and an unusual connection may look harmless alone. Together, they can describe an intrusion that is hard for security to teams to piece together.

To solve that problem, ESET announced ESET NeoCortex on November 4, 2026: a specialized foundational AI model for cybersecurity. It powers ESET LiveCortex, available within the ESET PROTECT Platform, which connects fragmented security signals and turns them into actionable incidents.

Filtering is the main selling point, with LiveCortex processing billions of raw telemetry events daily, and just 0.00111% of them contributing to incidents presented to customers. The aim is less alert fatigue and more analyst time spent on threats that matter.

NeoCortex is built on world-model architecture, learning how digital environments behave and how events relate. ESET says that lets it reconstruct missing incident context, recognize similar past cases and estimate an attacker’s likely next step – what the company calls “minus-one-day defense,” a chance to intervene before the next stage unfolds. ESET points to Black October, the week leading up to October 25, 2026, when critical security issues affecting PHP, Linux, GitLab and other key systems demanded rapid, prioritized responses, as the kind of moment where that context matters.

ESET’s internal research also suggests a specialized model like NeoCortex can be trained at up to 200 times lower cost than a large general reasoning model, while delivering more accurate, defense-focused results. The company credits optimized training, a focus on cybersecurity vocabulary, lower computing requirements and privately owned hardware.

Also Read: Dubai Says Its Deepfake Detector Needs Just 7 Seconds Of Video

“AI is accelerating both cyberattacks and cyberdefenses. With ESET NeoCortex, we are applying our AI investment to develop specialized foundational cybersecurity intelligence that remains under our control and strengthens, rather than replaces, human expertise,” said Juraj Malcho, Chief Technology Officer at ESET.

As part of the design, NeoCortex forms part of a layered architecture combining specialized models, deterministic controls, correlation logic, validation, auditability and expert human oversight. Safeguards include restricted sandboxes, read-only tools, continuous monitoring, defined usage and token limits, a kill switch and human oversight of critical response decisions. The model is also developed and self-hosted on ESET’s own infrastructure, which the company says reduces exposure to shifts among third-party AI providers, including commercial and geopolitical ones.

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