Nokia Has Just Revealed Its New Logo
“In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about.”
It’s hard to believe that Nokia — the famous Finnish phone manufacturer — has been in the electronics industry since the early 1960s. Even more Amazingly, the company has managed to cling to its iconic logo for over four decades.
Now, for the first time in nearly 45 years, the once mighty smartphone corporation will change its branding. Last Sunday, before the Mobile World Congress Barcelona opening day, the company revealed a new corporate identity. Out goes the iconic blue typeface, and in its place, a sleek, modern replacement.
“We are updating our strategy, and, as a key enabler, we are also refreshing our brand to reflect who we are today: a business-to-business technology innovation leader pioneering the future where networks meet cloud […] In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about,” says Pekka Lundmark, Nokia CEO.
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The company’s phones haven’t been made by the “real Nokia” since Microsoft’s massive $7 billion takeover back in 2014. After the tech giant parted company with Nokia in 2016, former Nokia executives acquired the rights to use the brand for smartphones and tablets. There’s no word yet as to whether future phones will continue to sport the classic logo or not, but many nostalgic tech enthusiasts would surely be disappointed to see the blue font disappear.
NEOM Airlines Is Saudi Arabia’s New, Tech-Centric Carrier
The airline will embrace advanced technologies such as artificial intelligence, and utilize high-tech propulsion systems by 2026.
Opening in 2025, NEOM is a $500 billion Saudi Arabian smart city that will be powered entirely by renewable energy. Now, Saudi authorities have announced that the futuristic metropolis will also be served by its own dedicated carrier — NEOM Airlines.
The service will begin operating in 2024 and embrace advanced technologies, including artificial intelligence and biometric check in. Aircraft will fly to and from NEOM Bay before moving to the soon-to-be-built NEOM International Airport.
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NEOM Airlines will focus on tourist, commercial, and residential travel and incorporate plenty of cutting-edge technology. Klaus Goersch, the airline’s CEO, revealed that existing aircraft will be retrofitted with existing technology on launch, but by 2026, an ultra-modern fleet will be in operation, “whether electric, hydrogen-powered, or supersonic”.
As well as modern, low-emissions power airplanes, NEOM aircraft will also be fitted with sleek, modern interiors, 6G Wi-Fi, large screens for every seat, plus gaming and chat technology.