It’s hard to believe that Nokia — the famous Finnish phone manufacturer — has been in the electronics industry since the early 1960s. Even more Amazingly, the company has managed to cling to its iconic logo for over four decades.
Now, for the first time in nearly 45 years, the once mighty smartphone corporation will change its branding. Last Sunday, before the Mobile World Congress Barcelona opening day, the company revealed a new corporate identity. Out goes the iconic blue typeface, and in its place, a sleek, modern replacement.
“We are updating our strategy, and, as a key enabler, we are also refreshing our brand to reflect who we are today: a business-to-business technology innovation leader pioneering the future where networks meet cloud […] In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about,” says Pekka Lundmark, Nokia CEO.
The company’s phones haven’t been made by the “real Nokia” since Microsoft’s massive $7 billion takeover back in 2014. After the tech giant parted company with Nokia in 2016, former Nokia executives acquired the rights to use the brand for smartphones and tablets. There’s no word yet as to whether future phones will continue to sport the classic logo or not, but many nostalgic tech enthusiasts would surely be disappointed to see the blue font disappear.
LEAP 2024 Will Shine A Light On Female Innovators In Technology
Women comprise nearly a third of the event’s speaker lineup alongside a dedicated program of high-level content, investment, and mentorship.
LEAP 2024, a premier global technology event, will highlight the achievements of women in the technology sector as it returns for its third edition at the Riyadh Exhibition and Convention Centre in Malham district from March 4 to 7.
Hosted by Tahaluf, a strategic collaboration between Informa PLC, the Events Investment Fund (EIF), and the Saudi Federation for Cybersecurity, Programming, and Drones (SAFCSP), LEAP 2024 will feature a dedicated program titled “Women in Tech”. The program will offer enriching content, investment opportunities, networking sessions, mentorship programs, and a special startup award.
The initiative aims to inspire women to actively participate in the technology industry, aligning with broader diversity efforts. Reflecting the Kingdom’s commitment to equality, the focus on “Women in Tech” coincides with the increasing female participation at LEAP events.
Annabelle Mander, Senior Vice President of Tahaluf, emphasized the event’s commitment to gender inclusivity, stating, “Female representation is across all of LEAP’s features and reflects the event’s mission of driving economic diversification and providing market access to international business. Within Tahaluf itself, half of our team members are women, and women make up half of our SMT, too”.
The “Women in Tech” program will feature distinguished speakers including Nadine Hachach Haram, CEO and Founder of Proximie, and Sahar Albanarna from IMPACTIQUE Bahrain, who explained: “Over 26 million women worldwide with professional experience and degrees are not in the global workplace. This demographic includes a huge pool of untapped talent which technology can help unleash to fuel the co-creation of exponential solutions across multiple sectors. To help women access productive employment, we urge industry leaders to support high-impact female entrepreneurs as a means to boost their economies and accelerate the UN’s sustainable development goals by promoting inclusive and sustainable economic growth”.
The event will also provide a platform for female-led startups and entrepreneurs to pitch for funding and support through various initiatives such as the Women’s Investor Forum, Entrepreneur Mentorship Scheme, and the Aviatrix Award at the Rocket Fuel pitch competition, offering a prize fund of US$150,000.