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Nokia Has Just Revealed Its New Logo
“In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about.”
It’s hard to believe that Nokia — the famous Finnish phone manufacturer — has been in the electronics industry since the early 1960s. Even more Amazingly, the company has managed to cling to its iconic logo for over four decades.
Now, for the first time in nearly 45 years, the once mighty smartphone corporation will change its branding. Last Sunday, before the Mobile World Congress Barcelona opening day, the company revealed a new corporate identity. Out goes the iconic blue typeface, and in its place, a sleek, modern replacement.
“We are updating our strategy, and, as a key enabler, we are also refreshing our brand to reflect who we are today: a business-to-business technology innovation leader pioneering the future where networks meet cloud […] In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about,” says Pekka Lundmark, Nokia CEO.
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The company’s phones haven’t been made by the “real Nokia” since Microsoft’s massive $7 billion takeover back in 2014. After the tech giant parted company with Nokia in 2016, former Nokia executives acquired the rights to use the brand for smartphones and tablets. There’s no word yet as to whether future phones will continue to sport the classic logo or not, but many nostalgic tech enthusiasts would surely be disappointed to see the blue font disappear.
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Viasat Satellite Messaging Tech Showcased In Saudi Arabia
The direct-to-device (D2D) demonstration highlighted the technology’s potential to revolutionize remote communication.
Satellite communications firm Viasat announced yesterday that it had completed its first demonstration of direct-to-device (D2D) satellite connectivity technology in Saudi Arabia. The live broadcast took place during the “Connecting the World from the Skies” event in Riyadh, organized by Saudi Arabia’s Communications, Space & Technology Commission (CST) alongside the International Telecommunication Union (ITU).
Attendees witnessed successful satellite-based two-way messaging and SOS alerts sent using commercial Android smartphones and a combination of Viasat’s robust L-band satellite network and the Bullitt over-the-top messaging app. Signals were transmitted using the company’s L-band spacecraft positioned over the Indian Ocean, while the infrastructure for 3GPP NTN services was deployed by Viasat’s partner Skylo.
Sandeep Moorthy, Viasat’s Chief Technical Officer, emphasized the significance of the demonstration, explaining, “By expanding our direct-to-device innovation to the Kingdom of Saudi Arabia, we’re showcasing the potential for D2D services in the fast-growing Gulf and Asia-Pacific region. D2D could help reduce barriers to connectivity in regions where terrestrial services are spotty and unavailable to help transform industries and supply chains, enable new opportunities, and to become more efficient, sustainable and safer. We’d like to thank the CST for their support in carrying out this exciting demonstration”.
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D2D technology allows devices like smartphones, vehicles, and industrial equipment to connect seamlessly to both satellite and terrestrial networks. Unlike traditional satellite setups, D2D eliminates the need for extra hardware, thanks to emerging global standards that are gaining traction among satellite operators, mobile network providers, and tech manufacturers.
What makes this approach particularly promising is that Viasat uses a licensed, dedicated satellite spectrum to deliver its D2D services. This avoids any interference with existing terrestrial networks, allowing smooth integration with mobile network operators in the future.
The demonstration clearly showed the potential of D2D technology to bridge connectivity gaps in remote regions while opening up opportunities for innovation, improved safety, sustainability, and efficiency.
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