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Saudi Film Commission To Explore AI In The Movie Industry

The Ministry of Culture’s Film Commission met to discuss how Artificial Intelligence can improve both film production and marketing.

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saudi film commission to explore ai in the movie industry
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Recent advances in artificial intelligence (AI) seem to be making the headlines regularly, as ChatGPT and various art creation tools take the internet by storm.

Now, however, AI looks set to transform the film industry, with up-and-coming filmmaker Ahmed Al-Hamoud and Ahmed Kaky — an AI researcher from John Moores University — collaborating on an innovative AI technology that will transform the cinematic frame, blending creative ideas with technical insight.

Powerful AI software isn’t just able to write scripts and compile camera data. The technology could also be used to predict the success of movie projects, design graphics and even promote new movies.

Also Read: Gen Z Spearheading Payment Innovation In The Middle East

The Saudi Ministry of Culture’s Film Commission has been closely monitoring the developments of this new technology and is now actively exploring how it can be put to work in the movie industry. At a recent meeting, the film commission noted that computer vision, deep learning, and robotics could aid film production, marketing, and distribution and help make the industry more competitive.

However, although the Saudi Film Commission looked favorably at the use of AI, they also observed that the technology could easily be used for counterfeiting and warned of stagnation if the software was used too frequently.

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LEAP 2024 Will Shine A Light On Female Innovators In Technology

Women comprise nearly a third of the event’s speaker lineup alongside a dedicated program of high-level content, investment, and mentorship.

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leap 2024 will shine a light on female innovators in technology

LEAP 2024, a premier global technology event, will highlight the achievements of women in the technology sector as it returns for its third edition at the Riyadh Exhibition and Convention Centre in Malham district from March 4 to 7.

Hosted by Tahaluf, a strategic collaboration between Informa PLC, the Events Investment Fund (EIF), and the Saudi Federation for Cybersecurity, Programming, and Drones (SAFCSP), LEAP 2024 will feature a dedicated program titled “Women in Tech”. The program will offer enriching content, investment opportunities, networking sessions, mentorship programs, and a special startup award.

leap 2024 event women in tech

The initiative aims to inspire women to actively participate in the technology industry, aligning with broader diversity efforts. Reflecting the Kingdom’s commitment to equality, the focus on “Women in Tech” coincides with the increasing female participation at LEAP events.

Annabelle Mander, Senior Vice President of Tahaluf, emphasized the event’s commitment to gender inclusivity, stating, “Female representation is across all of LEAP’s features and reflects the event’s mission of driving economic diversification and providing market access to international business. Within Tahaluf itself, half of our team members are women, and women make up half of our SMT, too”.

Also Read: Saudi Arabia Aims For 70% Cashless Transactions By 2025

The “Women in Tech” program will feature distinguished speakers including Nadine Hachach Haram, CEO and Founder of Proximie, and Sahar Albanarna from IMPACTIQUE Bahrain, who explained: “Over 26 million women worldwide with professional experience and degrees are not in the global workplace. This demographic includes a huge pool of untapped talent which technology can help unleash to fuel the co-creation of exponential solutions across multiple sectors. To help women access productive employment, we urge industry leaders to support high-impact female entrepreneurs as a means to boost their economies and accelerate the UN’s sustainable development goals by promoting inclusive and sustainable economic growth”.

The event will also provide a platform for female-led startups and entrepreneurs to pitch for funding and support through various initiatives such as the Women’s Investor Forum, Entrepreneur Mentorship Scheme, and the Aviatrix Award at the Rocket Fuel pitch competition, offering a prize fund of US$150,000.

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