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Saudi Film Commission To Explore AI In The Movie Industry

The Ministry of Culture’s Film Commission met to discuss how Artificial Intelligence can improve both film production and marketing.

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saudi film commission to explore ai in the movie industry
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Recent advances in artificial intelligence (AI) seem to be making the headlines regularly, as ChatGPT and various art creation tools take the internet by storm.

Now, however, AI looks set to transform the film industry, with up-and-coming filmmaker Ahmed Al-Hamoud and Ahmed Kaky — an AI researcher from John Moores University — collaborating on an innovative AI technology that will transform the cinematic frame, blending creative ideas with technical insight.

Powerful AI software isn’t just able to write scripts and compile camera data. The technology could also be used to predict the success of movie projects, design graphics and even promote new movies.

Also Read: Gen Z Spearheading Payment Innovation In The Middle East

The Saudi Ministry of Culture’s Film Commission has been closely monitoring the developments of this new technology and is now actively exploring how it can be put to work in the movie industry. At a recent meeting, the film commission noted that computer vision, deep learning, and robotics could aid film production, marketing, and distribution and help make the industry more competitive.

However, although the Saudi Film Commission looked favorably at the use of AI, they also observed that the technology could easily be used for counterfeiting and warned of stagnation if the software was used too frequently.

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PowerSchool Launches Arab Version Of Its EdTech Platform

The cloud-based solution is now available to Middle Eastern users, helping schools with administrative, communication, and classroom workflows.

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powerschool launches arab version of its edtech platform

PowerSchool, a leading cloud-based education software provider, today announced the launch of newly translated and localized solutions for the UAE and wider Gulf Coast and Middle East region.

Native-Arabic speaking educators will now be able to accomplish critical administrative, communication and classroom workflows using newly-updated Arabic translations, as well as access a right-to-left oriented interface, Hijri calendar overlay, and more.

PowerSchool’s platform is able to log student records and create reports in their native language, while teachers can now create enhanced, personalized lessons for their students and digital forms for parents.

powerschool edtech arabic interface

Finally, PowerSchool’s multi-language AI-powered assistant is also in development, and the company plans to launch the tool in the Middle East in the near future.

“With the UAE and other GCC countries prioritizing digital transformation in education, we are pleased to announce the availability of our educational and operational products in Arabic,” revealed Stewart Monk, Senior Vice President & General Manager, International at PowerSchool. “This also aligns with our commitment to provide mission-critical support to education leaders to provide personalized learning for students globally”.

Also Read: Top Free AI Chatbots Available In The Middle East

Along with the launch of a new Dubai office in 2023, PowerSchool seems highly invested in localized Arabic products. The latest announcement from the company strongly signals its commitment to the Middle East and GCC, and comes after the publication of its 2024 Education Focus Report, which takes a deep dive into the region’s education trends and developments.

“PowerSchool’s commitment to providing Arabic localization across its products reflects an understanding of their diverse user base and their commitment to inclusivity,” explained Mohammed Essam, PowerSchool Lead at ESOL Education. “This investment can lead to closer collaboration with educational institutions in the Middle East, fostering innovation and progress in the education sector. Overall, this is a promising direction that could benefit both PowerSchool and the educational community in the region”.

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