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Saudi Film Commission To Explore AI In The Movie Industry
The Ministry of Culture’s Film Commission met to discuss how Artificial Intelligence can improve both film production and marketing.
Recent advances in artificial intelligence (AI) seem to be making the headlines regularly, as ChatGPT and various art creation tools take the internet by storm.
Now, however, AI looks set to transform the film industry, with up-and-coming filmmaker Ahmed Al-Hamoud and Ahmed Kaky — an AI researcher from John Moores University — collaborating on an innovative AI technology that will transform the cinematic frame, blending creative ideas with technical insight.
Powerful AI software isn’t just able to write scripts and compile camera data. The technology could also be used to predict the success of movie projects, design graphics and even promote new movies.
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The Saudi Ministry of Culture’s Film Commission has been closely monitoring the developments of this new technology and is now actively exploring how it can be put to work in the movie industry. At a recent meeting, the film commission noted that computer vision, deep learning, and robotics could aid film production, marketing, and distribution and help make the industry more competitive.
However, although the Saudi Film Commission looked favorably at the use of AI, they also observed that the technology could easily be used for counterfeiting and warned of stagnation if the software was used too frequently.
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At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value
Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.
Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.
The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.
Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.
The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.
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Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.
What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.
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