Following its debut design showcase at MWC in Barcelona, emerging smartphone manufacturer Nothing has officially introduced the Nothing Phone (2a). This new addition to their product line will diversify the company’s range of models and pricing tiers, and is slated for release on March 8th in Gulf Coast Countries after a global keynote on March 5th.

Beyond its pricing strategy, Nothing sets a new standard in design innovation by introducing what it claims to be the pioneering concept of an “internal smartphone”. This approach seamlessly integrates the device’s components into its external design, presenting essential functionalities in novel and innovative ways.

“Over the past decade, there has been a sea of sameness in the tech industry,” explained Rishi Kishor Gupta, Regional Director for Middle East and Africa at Nothing. “There is clearly a lack of excitement and optimism like we used to feel back in our childhood days. In every single smartphone launch, we see iterations vs. innovations. Here’s where we’re trying to fill the gap”.

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With the brand securing an exclusive distribution partnership with Dubai-based Eros for the UAE and Bahrain markets, consumers in these regions will have the opportunity to be early adopters of the Phone (2a), along with access to exclusive incentives and promotions available on a first-come, first-served basis.

Limited to only 100 units, an exclusive bundle featuring the Phone (2a) will be offered, complete with a personalized thank you card from Carl Pei, CEO of Nothing. Additionally, purchasers will receive a complimentary Phone (2a) case featuring cityscape designs, CMF Buds, a CMF 65W GaN charger, phone straps, and a branded tote bag from Nothing.

Nothing Phone (2a) Specs And Pricing:

• Screen: 7″ 120Hz FHD+ OLED (394 PPI)
• Processor: MediaTek Dimensity 7200 Pro
• RAM: 8 / 12GB
• Storage: 128 / 256GB
• Operating System: Nothing OS 2.5
• Camera: 50MP main and ultrawide, 32MP selfie
• Connectivity: 5G, eSIM, Wi-Fi 6, NFC, Bluetooth 5.3 and GNSS
• Battery: 5,000 mAh
• Water Resistance: IP54
• Dimensions: 162 x 76.3 x 8.9mm
• Weight: 190g

The Nothing Phone (2a) will retail at Dh1,199 for the 128GB version, while the 256GB costs Dh1,399.