News

OSKELLY Aims To Shake Up The MENA Luxury Fashion Market

The Eastern European platform will use investments of over $1 million to revolutionize the Middle East’s $89 billion fashion industry.

Published

3 years ago

January 26, 2024

Nour Nasir

oskelly aims to shake up the mena luxury fashion resale market

OSKELLY, the luxury fashion resale platform from Eastern Europe, has set its sights on the United Arab Emirates and is poised to reshape the nation’s fashion landscape. Armed with an investment fund exceeding $1 million, the company plans to digitize the fashion resale sector, advocate for sustainable consumption in the Middle East, and rejuvenate the region’s $89 billion fashion resale industry.

OSKELLY will begin its expansion by introducing a fashion wardrobe ecosystem aided by digital and AI solutions catering to Emirati users. The OSKELLY app allows for both buying and selling of pre-owned luxury items, with social tools enabling users to bid on items and showcase their collections.

Founded in 2017 by the sibling duo of Albert Oskanov and Zaira Keligova, OSKELLY boasts a European user base exceeding 500,000 and an extensive portfolio spanning over 3,000 luxury brands.

To combat counterfeit items, OSKELLY has devised a comprehensive offline authentication process, employing an in-house team of experts to scrutinize the quality, authenticity, and condition of luxury goods both during the uploading phase and before dispatch. Once certified, items undergo pre-sale preparation, including steaming and minimal restoration, before being sent to buyers in branded packaging.

albert oskanov oskelly co founder and ceo

Despite phenomenal growth, OSKELLY’s mission is about much more than commercial success. Albert Oskanov, the CEO and co-founder, emphasizes: “It’s about our mission to create a community-driven fashion ecosystem in the Middle East. We’re here to rewrite the luxury fashion resale story, and we’re driven by a genuine desire to make a difference at every level — from our wardrobes to the world in which we live”.

Also Read: Mobile Trends Shaping MENA In 2024

The Middle East’s fashion industry market, valued at $89 billion, stands as fertile ground for OSKELLY’s expansion. The second-hand luxury bag market in Dubai alone is estimated to be worth $68 million, with the UAE’s total market revenue now around $3.5 billion.

News

New Disney+ Streaming App Has Officially Launched In The UAE

The app’s recommendations now factor in what’s popular in the UAE, and a dedicated Junior Mode gives kids their own corner of Disney+.

Published

1 day ago

October 9, 2026

Dana Saadeh

Disney

A new Disney+ app has officially launched in the UAE, and subscribers can now keep watching their favorite titles when they travel. Disney+ says access extends across supported markets in Europe, the United States and beyond.

The app is built around a dynamic homepage and simpler navigation, with recommendations drawn from each customer’s viewing habits and what’s popular in the UAE. Content from Hulu and ESPN is now easier to find alongside Disney+’s own library, the company says. Audio and subtitles come in up to 25 languages, and supported devices get high-quality video and sound.

For families, the app includes Junior Mode, a dedicated, simplified version of Disney+ for younger viewers, built around age-appropriate shows and movies. It sits alongside existing controls such as PIN-protected profiles, customizable content ratings and account notifications when a profile is changed.

The catalog still spans Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu and FX. Returning series include Season 8 of “The Kardashians,” Season 23 of “Grey’s Anatomy” and Season 38 of “The Simpsons”. Also on the service are the second season of International Emmy and BAFTA Award-winning series “Rivals,” comedy “Only Murders in the Building,” Walt Disney Animation Studios’ “Zootropolis 2” and 20th Century Studios’ “Send Help”.

Also Read: Best Video Streaming Services In The Middle East

Marvel Television’s “VisionQuest” is on the way, and Disney’s live-action “Moana” is due later this autumn. Beyond Hollywood, the Turkish title “Halef” is coming to the platform alongside a lineup of Korean entertainment: Korean-Japanese romantic comedy “Merry Berry Love” is streaming now, and “The Remarried Empress” arrives November 4.

Existing subscribers will be prompted to download the new app and sign in with their current credentials, with on-screen steps covering account confirmation and profile setup. Subscriptions start at AED 49.99 per month and can be canceled at any time.

For UAE subscribers planning to travel, the update will likely be well received, but Disney has left one question open. It confirms Europe and the United States as supported markets but doesn’t yet say which others fall under and beyond.