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OSKELLY Aims To Shake Up The MENA Luxury Fashion Market
The Eastern European platform will use investments of over $1 million to revolutionize the Middle East’s $89 billion fashion industry.
OSKELLY, the luxury fashion resale platform from Eastern Europe, has set its sights on the United Arab Emirates and is poised to reshape the nation’s fashion landscape. Armed with an investment fund exceeding $1 million, the company plans to digitize the fashion resale sector, advocate for sustainable consumption in the Middle East, and rejuvenate the region’s $89 billion fashion resale industry.
OSKELLY will begin its expansion by introducing a fashion wardrobe ecosystem aided by digital and AI solutions catering to Emirati users. The OSKELLY app allows for both buying and selling of pre-owned luxury items, with social tools enabling users to bid on items and showcase their collections.
Founded in 2017 by the sibling duo of Albert Oskanov and Zaira Keligova, OSKELLY boasts a European user base exceeding 500,000 and an extensive portfolio spanning over 3,000 luxury brands.
To combat counterfeit items, OSKELLY has devised a comprehensive offline authentication process, employing an in-house team of experts to scrutinize the quality, authenticity, and condition of luxury goods both during the uploading phase and before dispatch. Once certified, items undergo pre-sale preparation, including steaming and minimal restoration, before being sent to buyers in branded packaging.
Despite phenomenal growth, OSKELLY’s mission is about much more than commercial success. Albert Oskanov, the CEO and co-founder, emphasizes: “It’s about our mission to create a community-driven fashion ecosystem in the Middle East. We’re here to rewrite the luxury fashion resale story, and we’re driven by a genuine desire to make a difference at every level — from our wardrobes to the world in which we live”.
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The Middle East’s fashion industry market, valued at $89 billion, stands as fertile ground for OSKELLY’s expansion. The second-hand luxury bag market in Dubai alone is estimated to be worth $68 million, with the UAE’s total market revenue now around $3.5 billion.
News
Samsung To Roll Out One UI 7 Starting April 7
The update will introduce AI-driven tools and Google integration, along with a fresh design and enhanced personalization options.
Samsung has confirmed that One UI 7 will officially begin rolling out on April 7, bringing a fresh design and enhanced personalization options. This update is tailored for a more intuitive user experience, powered by AI-driven improvements. Initially, One UI 7 will be available in the U.S. on the Galaxy S24 series, Galaxy Z Fold6, and Z Flip6 starting April 10. The rollout will gradually expand to more Galaxy smartphones and tablets in the following weeks.
Refined Design And More Customization
With One UI 7, Samsung is introducing a cleaner, more cohesive look aimed at making customization easier and more intuitive. The home screen, widgets, and lock screen have been redesigned to streamline navigation and personalization.
One standout feature is Now Bar, which provides real-time updates directly on the lock screen. Whether checking workout progress during a run or seeing what’s playing on Galaxy Buds, users can access key information with just a swipe — no need to unlock the phone.
AI-Powered Enhancements For A Smoother Experience
Samsung has integrated AI into One UI 7 to make everyday interactions more seamless and efficient. Galaxy AI helps users complete tasks with minimal app switching, while AI Select suggests relevant actions based on selected content. For instance, users can swipe the Edge Panel and tap the AI Select icon while watching a video to instantly create a GIF.
Writing Assist — a favorite tool for Galaxy users — will now offer automatic text summarization and formatting. Meanwhile, Drawing Assist provides a creative boost by generating visuals from text prompts, images, or sketches. Another highlight, Audio Eraser, allows users to fine-tune video sound by isolating and adjusting different audio elements.
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Finally, Samsung has added greater integration with Google Gemini. Users can simply activate Gemini and ask, “Find Italian restaurants with outdoor seating that are pet friendly” to get instant recommendations. Natural language search also makes adjusting settings easier — users can now tap the mic icon in Settings and say, My eyes feel tired, to receive suggestions like dimming the screen or enabling Eye Comfort Shield.
Device Compatibility And Rollout Schedule
The One UI 7 update will begin rolling out on April 7, with more devices receiving it in the weeks that follow. Compatible models include the Galaxy S24 series, Galaxy S24 FE, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6, Z Flip6, Z Fold5, Z Flip5, and the Galaxy Tab S10 and Tab S9 series.
Samsung To Roll Out One UI 7 Starting April 7
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