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NEOM Unveils Zardun, A High-End Ecotourism Retreat
The project aims to further improve the ever-growing Saudi ecotourism market with an upscale sanctuary resort.
According to recent data from Savills, the global ecotourism sector is projected to experience an annual growth rate of 15% from 2021 to 2027. In alignment with that upward trend, NEOM, Saudi Arabia’s ambitious $500 billion urban development, has disclosed plans to build an upscale sanctuary resort.
The lavish retreat, known as Zardun, will be built on a four-square-kilometer site, offering breathtaking vistas of the Gulf of Aqaba. NEOM officials have also confirmed that Zardun will boast no fewer than three deluxe boutique hotels.
Zardun will be populated by indigenous flora and fauna from the mountains to the shores and provide educational programs and on-site initiatives dedicated to the preservation, conservation, and rejuvenation of nature.
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The site will be meticulously crafted to “blend harmoniously with the natural surroundings” as a further commitment to sustainable tourism. Additionally, Zardun will incorporate a 360-degree observation platform, affording guests unparalleled panoramas. Ecotourism pursuits available to visitors will include hiking, mountain biking, rock climbing, stargazing, meditation, yoga, and more.
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Egypt’s Mobile Wallets Are Booming, But Cash Still Has Power
Egypt’s telecom regulator says $57.6 billion moved through more than 57 million wallets in six months. And one operator handled 77% of the value.
Egypt’s mobile wallets handled EGP 2.96 trillion ($57.6 billion) in transactions in the first half of 2026, according to the National Telecom Regulatory Authority – a 56% rise on the EGP 1.90 trillion ($36.9 billion) recorded a year earlier. Transactions grew faster still, up 62% to 2.22 billion, while registered wallets climbed 23% to 57.01 million.
On one reading, that is exactly what Egypt’s regulators have been pushing for: a payments system that runs through telecom-linked wallets rather than banknotes. But the same data shows how far cash still reaches into it. Cash withdrawals made up just 12% of the transactions taking money out of wallets, yet 75% of the value withdrawn or spent.
Money arrives mostly from bank accounts: transfers through InstaPay accounted for 78% of deposit transactions and 58% of the value deposited, while incoming remittances from abroad made up 3% of deposit transactions but 10% of their value. Once inside, it largely moves between wallets – wallet-to-wallet transfers accounted for 54% of all transactions and 67% of total value, with mobile and internet top-ups a distant second at 25% of volume. In effect, the wallet is serving as a transfer layer: the place money passes through between the bank account and the banknote.
That layer also runs predominantly through one operator. Vodafone Cash held 53% of registered wallets and 57% of active ones, but handled 69% of transactions and 77% of their value. Its nearest rival, e& money, held 23% of registered wallets but 14% of transaction value; Orange Cash 20% and 8%; WE Pay 4% of wallets. How many of the 57.01 million are active is not stated.
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Adoption is rather uneven in other respects. Men held 38 million wallets, or 67% of the total, against 19 million held by women. Users aged 26 to 45 accounted for half of all wallets, and Cairo alone had 10.6 million, or 19% of the national total, with Giza next at 6.5 million.
The NTRA says it is continuing to work with telecom operators on the regulatory framework for wallet services, part of a wider effort to expand electronic payments and financial inclusion. Its own figures show that effort succeeding on the way in. On the way out, three-quarters of the value still leaves as cash.
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