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NEOM Unveils Zardun, A High-End Ecotourism Retreat

The project aims to further improve the ever-growing Saudi ecotourism market with an upscale sanctuary resort.



neom unveils zardun a high-end ecotourism retreat

According to recent data from Savills, the global ecotourism sector is projected to experience an annual growth rate of 15% from 2021 to 2027. In alignment with that upward trend, NEOM, Saudi Arabia’s ambitious $500 billion urban development, has disclosed plans to build an upscale sanctuary resort.

The lavish retreat, known as Zardun, will be built on a four-square-kilometer site, offering breathtaking vistas of the Gulf of Aqaba. NEOM officials have also confirmed that Zardun will boast no fewer than three deluxe boutique hotels.

Zardun will be populated by indigenous flora and fauna from the mountains to the shores and provide educational programs and on-site initiatives dedicated to the preservation, conservation, and rejuvenation of nature.

Also Read: Dubai Plans To Deploy Driverless Pods And Green Rail Buses

The site will be meticulously crafted to “blend harmoniously with the natural surroundings” as a further commitment to sustainable tourism. Additionally, Zardun will incorporate a 360-degree observation platform, affording guests unparalleled panoramas. Ecotourism pursuits available to visitors will include hiking, mountain biking, rock climbing, stargazing, meditation, yoga, and more.


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Adobe Teases New AI Editing Tools And Updates In Premiere Pro

The video editing app will be enhanced with a generative extend tool, text-to-video, improved timeline waveforms, and more.



adobe teases new ai editing tools and updates in premiere pro

After launching the generative AI model Firefly last year, Adobe is now showcasing how the technology will be used in upcoming versions of the editing app Premiere Pro. In an early sneak peek, the company demonstrated several new features, including Object Addition and Removal, Generative Extend, and Text to Video.

The first new feature, Generative Extend, targets a common video editing problem by using AI to “Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions”.

Meanwhile, Premiere Pro’s Object Addition & Removal tool will leverage Firefly’s generative AI to “Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk,” Adobe states.

Adobe also showcased another new feature that can automatically generate new film clips using a text prompt. To use the content creation tool, editors can “Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage,” Adobe explained. The company seems to be commercializing this particular feature extremely quickly, considering generative AI video only appeared a few months ago.

Also Read: UGREEN Unveils Nexode RG 65W Charger For Middle East

The new additions to Premiere Pro will be added later this year, but Adobe is also introducing smaller improvements to the editing app in May. The changes include interactive fade handles to enable easier transitions, an Essential Sound badge that uses AI to “automatically tag audio clips as dialogue, music, sound effects or ambience, and add a new icon so editors get one-click, instant access to the right controls for the job”, along with effect badges and a new look for waveforms in the timeline.

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