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Reputation House Opens MENA Headquarters In Dubai
The company aims to leverage the city’s advanced digital infrastructure and has also announced the launch of a new product called Check Reputation.
Reputation House, a leading Online Reputation Management (ORM) provider, has celebrated the official unveiling of its Middle East and North Africa headquarters in Dubai as the company continues its rapid expansion across the region.
The company’s suite of products, including ORM, Search Engine Reputation Management (SERM), and the Reputation House App, empowers users to take control of their online narratives. The company has also introduced a revolutionary new product called Check Reputation, which it hopes will transform the online reputation management landscape.
Using in-house AI tools, Check Reputation analyzes millions of gigabytes of data from every corner of the internet and presents the results in a clear and accessible format. The tool not only offers valuable research insights but goes beyond simple reporting with a proactive approach that can actively enhance and improve the online reputation of both individuals and organizations alike.
Dima Raketa, CEO of Reputation House, was enthusiastic about the MENA headquarters, saying, “Our journey in the region is a testament to our dedication to empowering individuals and organizations to shape their digital narrative positively. Choosing Dubai as a MENA base to leverage the city’s advanced digital infrastructure”.
The CEO went on to add, “In the digital era, everyone possesses the ability to mold their online presence, bridging the gap between the real and virtual realms. At Reputation House, we believe in demystifying reputation and empowering clients to authentically shape their digital narrative”.
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It certainly seems as though Reputation House is intensely focused on becoming a MENA industry leader. Along with a new headquarters in Dubai, the company has also announced its next strategic move – a Saudi Arabian expansion that will take place in 2024. This move aligns with the company’s strategy to cater to the growing demand for reputation management technology in the MENA region.
News
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
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CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
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