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Reputation House Opens MENA Headquarters In Dubai
The company aims to leverage the city’s advanced digital infrastructure and has also announced the launch of a new product called Check Reputation.
Reputation House, a leading Online Reputation Management (ORM) provider, has celebrated the official unveiling of its Middle East and North Africa headquarters in Dubai as the company continues its rapid expansion across the region.
The company’s suite of products, including ORM, Search Engine Reputation Management (SERM), and the Reputation House App, empowers users to take control of their online narratives. The company has also introduced a revolutionary new product called Check Reputation, which it hopes will transform the online reputation management landscape.
Using in-house AI tools, Check Reputation analyzes millions of gigabytes of data from every corner of the internet and presents the results in a clear and accessible format. The tool not only offers valuable research insights but goes beyond simple reporting with a proactive approach that can actively enhance and improve the online reputation of both individuals and organizations alike.
Dima Raketa, CEO of Reputation House, was enthusiastic about the MENA headquarters, saying, “Our journey in the region is a testament to our dedication to empowering individuals and organizations to shape their digital narrative positively. Choosing Dubai as a MENA base to leverage the city’s advanced digital infrastructure”.
The CEO went on to add, “In the digital era, everyone possesses the ability to mold their online presence, bridging the gap between the real and virtual realms. At Reputation House, we believe in demystifying reputation and empowering clients to authentically shape their digital narrative”.
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It certainly seems as though Reputation House is intensely focused on becoming a MENA industry leader. Along with a new headquarters in Dubai, the company has also announced its next strategic move – a Saudi Arabian expansion that will take place in 2024. This move aligns with the company’s strategy to cater to the growing demand for reputation management technology in the MENA region.
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“AI Seal” Certification Now Required For Dubai Gov Partnerships
The new mandatory certification is designed to build trust in AI companies and create a reliable network of providers for government and public collaboration.
Dubai has introduced the Dubai AI Seal, a certification designed to establish trust in artificial intelligence (AI) companies and solutions. This initiative, directed by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister, aims to create a reliable network of AI providers which government entities and businesses can collaborate confidently.
Companies must now obtain the AI Seal to qualify for UAE or Dubai government contracts. The Dubai Centre for Artificial Intelligence (DCAI), which developed the certification, sees it as a competitive edge for companies looking to participate in key national projects. Once certified, businesses will be permitted to showcase the seal across their websites and marketing materials, signaling their credibility and dependability.
The evaluation process will consider six main criteria: the company’s services and operations, the number of employees specializing in AI, ongoing and future projects, as well as existing partnerships with public and private sector entities.
Khalfan Belhoul, CEO of the Dubai Future Foundation, which oversees the DCAI, commented on the initiative’s potential: “This initiative will help create powerful partnerships between the public and private sectors, locally, regionally, and globally. It will help drive new economic opportunities by leveraging AI to serve better the economy, society, and the future we aspire to”.
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The Dubai AI Seal’s goals include providing a clear framework for verifying AI providers, fostering business opportunities for AI companies, and acknowledging the industry’s strategic importance to Dubai’s economy. The initiative emphasizes AI’s role in driving economic growth, creating jobs, and strengthening collaboration between government bodies and technology firms.
All technology companies operating in Dubai and offering AI-related services or products are eligible to apply for the certification at no cost through the official website.
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