News
Saudia Introduces Sanitizing Prayer Beads For Religious Pilgrimages
The national airline has developed ProtecTasbih, a groundbreaking solution marrying hygiene with tradition for traveling pilgrims.
Saudia, the national airline of Saudi Arabia, has introduced ProtecTasbih, prayer beads infused with self-cleansing properties, helping to create a safer pilgrimage experience for the millions who travel to Makkah for Hajj and Umrah.
ProtecTasbih is a result of a collaboration between Saudia and its creative partners, including Leo Burnett Saudi Arabia and Saatchi & Saatchi Dubai. Confronted with the challenge of incorporating antibacterial elements into prayer beads without adding alcohol, the team opted for tea tree oil due to its natural ability to disrupt the cell membranes of bacteria.
The beads are engineered to endure various environments and temperature fluctuations, from the controlled atmosphere of aircraft cabins to outdoor pilgrimage trails. Beyond their cleansing function, the beads are also sustainable, as once the antibacterial outer shell is worn away, a core shell underneath allows them to continue to be used, reducing waste.
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As pilgrims embark on their spiritual journeys, ProtecTasbih will enhance hygiene standards without interrupting age-old customs.
News
Ericsson And e& Join Forces To Bring Superfast 5G To Egypt
The partnership aims to deliver fast, reliable connectivity to private users and enterprises while supporting cross-sector digital innovation.
At GITEX GLOBAL 2024, Ericsson and e& Egypt announced a groundbreaking partnership to roll out 5G technology across Egypt, promising users enhanced connectivity with faster speeds, reduced latency, and expanded bandwidth. The collaboration will cater to the growing demand for advanced mobile services for both consumers and enterprises alike.
Under the agreement, Ericsson will deliver its energy-efficient 5G product suite to establish the new network. This comprehensive 5G Radio Access Network (5G RAN) portfolio, implemented through the Ericsson Radio System, is designed to support diverse traffic conditions and site types. It aims to provide reliable performance as networks grow across mobile generations, equipping Egypt with a stable, high-capacity infrastructure to foster digital innovation.
The adoption of 5G is expected to provide Egyptians with seamless connectivity and increased network resilience. The expanded bandwidth and lower latency brought by this new infrastructure will support not only faster internet for users but also enhance industry operations and contribute to society as a whole.
“We are thrilled to bring 5G to Egypt with our technology partner, Ericsson. Through this partnership, e& Egypt will be able to provide faster connectivity speeds, larger bandwidth, and lag-free user experience to our customers, unlocking many opportunities for consumers and enterprises,” said Amr Fathy, Chief Technology and Information Officer of e& Egypt. “With Ericsson’s cutting-edge 5G solutions, we are paving the way for a more connected and innovative future for Egypt”.
Also Read: Wi-Fi 7, The Next Generation Of Wireless Internet, Is Here
Ekow Nelson, Vice President and Head of Global Customer Unit for e& at Ericsson Middle East and Africa, also reflected on the longstanding collaboration: “Our storied partnership with e& Egypt dates back nearly two decades, with two generational shifts in mobile technology. Like previous generational shifts, our ambition with 5G is to extend e& Egypt’s technology position”.
Ericsson and e& Egypt have collaborated successfully for years, achieving notable milestones in network innovation, customer experience, and sustainable development.