News

Saudia Introduces Sanitizing Prayer Beads For Religious Pilgrimages

The national airline has developed ProtecTasbih, a groundbreaking solution marrying hygiene with tradition for traveling pilgrims.

Published

9 months ago

February 13, 2024

Nour Nasir

saudia introduces sanitizing prayer beads for religious pilgrimages

Saudia, the national airline of Saudi Arabia, has introduced ProtecTasbih, prayer beads infused with self-cleansing properties, helping to create a safer pilgrimage experience for the millions who travel to Makkah for Hajj and Umrah.

ProtecTasbih is a result of a collaboration between Saudia and its creative partners, including Leo Burnett Saudi Arabia and Saatchi & Saatchi Dubai. Confronted with the challenge of incorporating antibacterial elements into prayer beads without adding alcohol, the team opted for tea tree oil due to its natural ability to disrupt the cell membranes of bacteria.

The beads are engineered to endure various environments and temperature fluctuations, from the controlled atmosphere of aircraft cabins to outdoor pilgrimage trails. Beyond their cleansing function, the beads are also sustainable, as once the antibacterial outer shell is worn away, a core shell underneath allows them to continue to be used, reducing waste.

Also Read: Joby To Launch High-Speed Air Taxi Service In Dubai

As pilgrims embark on their spiritual journeys, ProtecTasbih will enhance hygiene standards without interrupting age-old customs.

Related Topics:Aviation Saudi Arabia Saudia

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1,000 Drones Light The Dubai Sky For AC Milan Celebration

Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.

Published

11 hours ago

November 21, 2024

Nour Nasir

Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.

The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.

cyberdrone ac milan dubai

“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.

Also Read: Joby Begins Construction Of Dubai’s First Vertiport For Air Taxis

Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.

This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.