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Saudia Introduces Sanitizing Prayer Beads For Religious Pilgrimages

The national airline has developed ProtecTasbih, a groundbreaking solution marrying hygiene with tradition for traveling pilgrims.



saudia introduces sanitizing prayer beads for religious pilgrimages

Saudia, the national airline of Saudi Arabia, has introduced ProtecTasbih, prayer beads infused with self-cleansing properties, helping to create a safer pilgrimage experience for the millions who travel to Makkah for Hajj and Umrah.

ProtecTasbih is a result of a collaboration between Saudia and its creative partners, including Leo Burnett Saudi Arabia and Saatchi & Saatchi Dubai. Confronted with the challenge of incorporating antibacterial elements into prayer beads without adding alcohol, the team opted for tea tree oil due to its natural ability to disrupt the cell membranes of bacteria.

The beads are engineered to endure various environments and temperature fluctuations, from the controlled atmosphere of aircraft cabins to outdoor pilgrimage trails. Beyond their cleansing function, the beads are also sustainable, as once the antibacterial outer shell is worn away, a core shell underneath allows them to continue to be used, reducing waste.

Also Read: Joby To Launch High-Speed Air Taxi Service In Dubai

As pilgrims embark on their spiritual journeys, ProtecTasbih will enhance hygiene standards without interrupting age-old customs.


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Adobe Teases New AI Editing Tools And Updates In Premiere Pro

The video editing app will be enhanced with a generative extend tool, text-to-video, improved timeline waveforms, and more.



adobe teases new ai editing tools and updates in premiere pro

After launching the generative AI model Firefly last year, Adobe is now showcasing how the technology will be used in upcoming versions of the editing app Premiere Pro. In an early sneak peek, the company demonstrated several new features, including Object Addition and Removal, Generative Extend, and Text to Video.

The first new feature, Generative Extend, targets a common video editing problem by using AI to “Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions”.

Meanwhile, Premiere Pro’s Object Addition & Removal tool will leverage Firefly’s generative AI to “Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk,” Adobe states.

Adobe also showcased another new feature that can automatically generate new film clips using a text prompt. To use the content creation tool, editors can “Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage,” Adobe explained. The company seems to be commercializing this particular feature extremely quickly, considering generative AI video only appeared a few months ago.

Also Read: UGREEN Unveils Nexode RG 65W Charger For Middle East

The new additions to Premiere Pro will be added later this year, but Adobe is also introducing smaller improvements to the editing app in May. The changes include interactive fade handles to enable easier transitions, an Essential Sound badge that uses AI to “automatically tag audio clips as dialogue, music, sound effects or ambience, and add a new icon so editors get one-click, instant access to the right controls for the job”, along with effect badges and a new look for waveforms in the timeline.

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