News
Snapchat Launches Its Spotlight Feature In The MENA Region
Snapchatters who decide not to reveal their profile information to the public can still earn money based on how many views their content gets.
Snapchat has just launched its new Spotlight feature in the Middle East and North Africa, enabling the local audience of approximately 75 million users to discover trending Snaps from the entire Snapchat community in one convenient place.
The Spotlight feature is Snapchat’s answer to TikTok’s success. While originally created to imitate the spontaneous, intimate feeling of real-world conversations, Snapchat has been continually innovating its platform and moving away from the original concept.
“Spotlight is an exciting new addition, a result of careful thought and insight into what our community wants, likes, and values. It is also built with our privacy-by-design philosophy, with the wellbeing of our community front and center,” said Hussein Freijeh, the general manager of Snap Inc. in the Middle East.
When sharing a video from their private accounts to the more public feed, Snapchat users in all regions where Spotlight is available can choose to send the video to the Spotlight feed and do so anonymously if they want to.
What’s great is that those who decide not to reveal their profile information to the public can still earn money based on how many views their content gets.
“Our hope is that Spotlight continues to break down barriers to content creation and by democratizing both distribution and the ability to earn, encourages Snapchatters to be creative and express themselves,” Freijeh added.
Also Read: Twitter Verification Badge Is Now Available To The Public
To achieve its goal, Snapchat is both automatically and manually moderating all Snaps that get submitted to Spotlight and tagging them based on their content. Each tag is then subdivided into multiple levels based on their views. A Snap featuring a dancing dog that has been viewed by, let’s say, 1,000 people then competes with other funny dog videos with a similar view count.
This simple yet effective mechanic prevents influencers and other people with a massive online following from stealing the spotlight (pun intended).
Currently, Spotlight is available in Saudi Arabia, Egypt, Algeria, Morocco, the UAE, Jordan, Kuwait, Oman, Qatar, Bahrain, Palestinian Territory, Libya, and Iraq.
News
NASA Forms New Partnership With Saudi Space Agency
The pair will collaborate on the Center for Space Futures, advancing space tech by bringing together public and private stakeholders.
Saudi Arabia’s space industry is on the brink of substantial expansion after generating $400 million in revenue in 2022, according to a report by the Saudi Communications, Space and Technology Commission.
Now, in a new venture with NASA, plans for a “Center for Space Futures” are set to further drive the Kingdom’s aspirations of becoming a leading player in space exploration and technology.
Capturing moments from the joint delegation visit with leaders from the Saudi and American Space Agencies @NASA to @PSU_RUH, along with scenes showcasing the audience's engagement. pic.twitter.com/oB1cFTiRNl
— وكالة الفضاء السعودية (@saudispace) May 14, 2024
The partnership between NASA and Saudi Arabia goes beyond economic advantages. The pair have already cooperated on preliminary work for the Artemis II lunar mission, which is slated for a September 2025 launch and aims to land astronauts near the moon’s South Pole.
Also Read: Plans Underway For Massive Middle East Autonomous Freight Network
During a visit to the capital, Riyadh, NASA Administrator Bill Nelson emphasized in a TV interview the broader objectives of the collaboration, which encompass “returning to the moon and then [to] Mars” while utilizing space exploration to glean important insights into climate change. The NASA spokesman also reiterated the space agency’s dedication to collaborating with Saudi Arabia on other future ventures.
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