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Snapchat Launches Its Spotlight Feature In The MENA Region

Snapchatters who decide not to reveal their profile information to the public can still earn money based on how many views their content gets.

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snapchat's spotlight feature launches in the mena region

Snapchat has just launched its new Spotlight feature in the Middle East and North Africa, enabling the local audience of approximately 75 million users to discover trending Snaps from the entire Snapchat community in one convenient place.

The Spotlight feature is Snapchat’s answer to TikTok’s success. While originally created to imitate the spontaneous, intimate feeling of real-world conversations, Snapchat has been continually innovating its platform and moving away from the original concept.

snapchat spotlight feature screenshots

Snapchat

“Spotlight is an exciting new addition, a result of careful thought and insight into what our community wants, likes, and values. It is also built with our privacy-by-design philosophy, with the wellbeing of our community front and center,” said Hussein Freijeh, the general manager of Snap Inc. in the Middle East.

When sharing a video from their private accounts to the more public feed, Snapchat users in all regions where Spotlight is available can choose to send the video to the Spotlight feed and do so anonymously if they want to.

What’s great is that those who decide not to reveal their profile information to the public can still earn money based on how many views their content gets.

“Our hope is that Spotlight continues to break down barriers to content creation and by democratizing both distribution and the ability to earn, encourages Snapchatters to be creative and express themselves,” Freijeh added.

Also Read: Twitter Verification Badge Is Now Available To The Public

To achieve its goal, Snapchat is both automatically and manually moderating all Snaps that get submitted to Spotlight and tagging them based on their content. Each tag is then subdivided into multiple levels based on their views. A Snap featuring a dancing dog that has been viewed by, let’s say, 1,000 people then competes with other funny dog videos with a similar view count.

This simple yet effective mechanic prevents influencers and other people with a massive online following from stealing the spotlight (pun intended).

Currently, Spotlight is available in Saudi Arabia, Egypt, Algeria, Morocco, the UAE, Jordan, Kuwait, Oman, Qatar, Bahrain, Palestinian Territory, Libya, and Iraq.

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ESET Bets On Specialized Security AI At 0.5% The Training Cost

ESET says NeoCortex can estimate an attacker’s next move, with a kill switch and human oversight built in to keep it from going rogue.

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eset bets on specialized security ai at 0.5% the training cost

A sign-in anomaly, a suspicious process launch and an unusual connection may look harmless alone. Together, they can describe an intrusion that is hard for security to teams to piece together.

To solve that problem, ESET announced ESET NeoCortex on November 4, 2026: a specialized foundational AI model for cybersecurity. It powers ESET LiveCortex, available within the ESET PROTECT Platform, which connects fragmented security signals and turns them into actionable incidents.

Filtering is the main selling point, with LiveCortex processing billions of raw telemetry events daily, and just 0.00111% of them contributing to incidents presented to customers. The aim is less alert fatigue and more analyst time spent on threats that matter.

NeoCortex is built on world-model architecture, learning how digital environments behave and how events relate. ESET says that lets it reconstruct missing incident context, recognize similar past cases and estimate an attacker’s likely next step – what the company calls “minus-one-day defense,” a chance to intervene before the next stage unfolds. ESET points to Black October, the week leading up to October 25, 2026, when critical security issues affecting PHP, Linux, GitLab and other key systems demanded rapid, prioritized responses, as the kind of moment where that context matters.

ESET’s internal research also suggests a specialized model like NeoCortex can be trained at up to 200 times lower cost than a large general reasoning model, while delivering more accurate, defense-focused results. The company credits optimized training, a focus on cybersecurity vocabulary, lower computing requirements and privately owned hardware.

Also Read: Dubai Says Its Deepfake Detector Needs Just 7 Seconds Of Video

“AI is accelerating both cyberattacks and cyberdefenses. With ESET NeoCortex, we are applying our AI investment to develop specialized foundational cybersecurity intelligence that remains under our control and strengthens, rather than replaces, human expertise,” said Juraj Malcho, Chief Technology Officer at ESET.

As part of the design, NeoCortex forms part of a layered architecture combining specialized models, deterministic controls, correlation logic, validation, auditability and expert human oversight. Safeguards include restricted sandboxes, read-only tools, continuous monitoring, defined usage and token limits, a kill switch and human oversight of critical response decisions. The model is also developed and self-hosted on ESET’s own infrastructure, which the company says reduces exposure to shifts among third-party AI providers, including commercial and geopolitical ones.

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