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Snapchat Launches Its Spotlight Feature In The MENA Region

Snapchatters who decide not to reveal their profile information to the public can still earn money based on how many views their content gets.



snapchat's spotlight feature launches in the mena region

Snapchat has just launched its new Spotlight feature in the Middle East and North Africa, enabling the local audience of approximately 75 million users to discover trending Snaps from the entire Snapchat community in one convenient place.

The Spotlight feature is Snapchat’s answer to TikTok’s success. While originally created to imitate the spontaneous, intimate feeling of real-world conversations, Snapchat has been continually innovating its platform and moving away from the original concept.

snapchat spotlight feature screenshots


“Spotlight is an exciting new addition, a result of careful thought and insight into what our community wants, likes, and values. It is also built with our privacy-by-design philosophy, with the wellbeing of our community front and center,” said Hussein Freijeh, the general manager of Snap Inc. in the Middle East.

When sharing a video from their private accounts to the more public feed, Snapchat users in all regions where Spotlight is available can choose to send the video to the Spotlight feed and do so anonymously if they want to.

What’s great is that those who decide not to reveal their profile information to the public can still earn money based on how many views their content gets.

“Our hope is that Spotlight continues to break down barriers to content creation and by democratizing both distribution and the ability to earn, encourages Snapchatters to be creative and express themselves,” Freijeh added.

Also Read: Twitter Verification Badge Is Now Available To The Public

To achieve its goal, Snapchat is both automatically and manually moderating all Snaps that get submitted to Spotlight and tagging them based on their content. Each tag is then subdivided into multiple levels based on their views. A Snap featuring a dancing dog that has been viewed by, let’s say, 1,000 people then competes with other funny dog videos with a similar view count.

This simple yet effective mechanic prevents influencers and other people with a massive online following from stealing the spotlight (pun intended).

Currently, Spotlight is available in Saudi Arabia, Egypt, Algeria, Morocco, the UAE, Jordan, Kuwait, Oman, Qatar, Bahrain, Palestinian Territory, Libya, and Iraq.


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Are You Ready For This Year’s GITEX Shopper Event?

We’re excited to be media partners of this year’s GITEX Shopper event. An extravaganza bringing together all the big names and retailers in electronics.



are you ready for this year's gitex shopper event

GITEX Shopper, the giant 5-day electronics extravaganza, is getting ready to open its doors to the public between December 14 and 18 at the Dubai World Trade Center.

The expo brings together all of the top electronic brands and retailers and features huge discounts on all the best tech, plus prize draws, new product launches, interactive displays and much more.

Visitors to GITEX Shopper will be able to grab all of the latest products at the best prices, from gaming consoles and speakers to drones, TV sets, and even e-scooters. This 5-day shopping extravaganza offers exclusive discounts on selected items that can’t be found elsewhere, and there are plenty of shows and demonstrations at the expo to keep the whole family entertained.

To join over 100,000 people at this year’s GITEX Shopper and grab some of 2022’s biggest bargains, head over to the official website to register your interest.

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