News

Riyadh Will Become Home To The Second Snap Creator Studio Globally

AR is expected to play a major role in making the metaverse come to life, and Snap could be an important player in the rapidly emerging successor to the internet.

Published

5 years ago

November 4, 2021

David Morelo

riyadh will become home to the second snap creator studio globally

Snap has announced that it will launch its second Snap Creator Studio in 2022, and the company chose Riyadh as its location.

The first Creator Studio was opened by Snap in Paris to support local creators in delivering experiences for Snapchat and provide publisher brands with a physical point of contact. The Riyadh location, the first of its kind in the region, will serve the same purpose.

Saudi Arabia was an easy choice for Snap because Snapchat has a monthly addressable reach of more than 19.5 million in the Kingdom, with 90 percent of its users being 13-34-year-olds, a demographic that advertisers see as highly attractive.

“The decision to open a Creator Studio in Saudi Arabia reflects the level of creativity we see on Snapchat amongst local users, the high levels of engagement on the app, and our desire to deepen the level of support that we can provide to the creator community and our business partners,” said Hussein Freijeh, General Manager for MENA at Snap.

Snap hopes that the Creator Studio will help attract talented content creators, Lens developers, and people interested in working on Snapchat Games, Minis, Layers, and other offerings. Drawing on its global network of creatives and technical experts, it will provide ample in-person and virtual skill-sharing opportunities.

“The new Creator Studio will thus help inspire the next generation of creators about the possibilities of using the Snap camera across the arts, education, media, and cultural sectors,” added Freijeh.

Also Read: SpaceX To Launch The Arab World’s Most Advanced Satellite In 2023

Inspiring the next generation of Snap creators shouldn’t be too difficult because over 80 percent of consumers in Saudi Arabia already believe that Augmented Reality (AR) will be both useful and important in the next five years, according to Snap’s own data.

Several major tech companies have very recently announced their push towards the metaverse, most notably Meta and Microsoft. AR is expected to play a major role in making the metaverse come to life, and Snap could be an important player in the rapidly emerging successor to the internet.

News

A Three-Clinic Network Bets Dubai Is Ready For Longevity Medicine

Longevium has enlisted nearly 100 clinicians and created an AI platform in a bid to sell biological-age tracking as a medicine, not a wellness service.

Published

2 days ago

July 13, 2026

Dana Saadeh

a three-clinic network bets dubai is ready for longevity medicine

Dubai has been busily creating the scaffolding for a longevity industry, including a dedicated regulatory authority and a health market deep enough to sustain it. Now the clinics are arriving.

Longevium, a longevity clinic network, has opened three locations across the city: a flagship at Triple Seven Mall on Jumeirah 3, and branches in Jumeirah Lake Towers and Jumeirah Village Circle. Together they house a multidisciplinary team of nearly 100 physicians and specialists offering what the company bills as “a measurable medical system for longevity”.

longevity dubai clinic launch

The pitch is that longevity medicine should look less like a wellness menu and more like continuous clinical care. Each patient’s biological age assessment, laboratory results, body composition, cardiovascular risk factors, metabolic markers, and lifestyle data feed into a single profile, with a proprietary AI platform helping physicians track progress and adjust protocols against the patient’s own biomarkers.

“Healthy aging must be approached clinically through diagnostics, biomarkers, physician supervision, longitudinal tracking, and protocols tailored to the individual,” said Dr. Ksenia Butova, Longevium’s founder and CEO. “Our goal is to help patients understand their health trajectory before disease develops, and then actively change that trajectory”.

The treatment list spans peptide-based protocols, exosome therapies, stem cell approaches, GLP-1 metabolic optimization, hormone balance programs, cardiovascular prevention, and regenerative aesthetics — a model built for the entrepreneurs, executives, and international patients the clinic says want measurable results rather than generic wellness. A signature offering, Longevity Day, compresses biomarker testing, ultrasound and vascular imaging, specialist consultations, IV therapy, and a personalized optimization roadmap into a single three-hour visit.

Also Read: Dubai Certifies The World’s First Purpose-Built Air Taxi Vertiport

“Here, longevity, biotechnology, AI, prevention, and regenerative medicine are converging into a single ecosystem,” said Butova. “This is why Longevium was built in Dubai, and why we believe the UAE can become a global reference point for longevity medicine”.

The emirate established the Dubai Longevity Authority in 2026 to oversee its longevity, wellness, and advanced health sectors, and the Dubai Health Authority reported insured beneficiaries exceeding 4.9 million in 2025, up around 6.5%, with insurance claims reaching approximately 49.6 million, up around 13.5%.