News

Riyadh Will Become Home To The Second Snap Creator Studio Globally

AR is expected to play a major role in making the metaverse come to life, and Snap could be an important player in the rapidly emerging successor to the internet.

Published

4 years ago

November 4, 2021

David Morelo

riyadh will become home to the second snap creator studio globally

Snap has announced that it will launch its second Snap Creator Studio in 2022, and the company chose Riyadh as its location.

The first Creator Studio was opened by Snap in Paris to support local creators in delivering experiences for Snapchat and provide publisher brands with a physical point of contact. The Riyadh location, the first of its kind in the region, will serve the same purpose.

Saudi Arabia was an easy choice for Snap because Snapchat has a monthly addressable reach of more than 19.5 million in the Kingdom, with 90 percent of its users being 13-34-year-olds, a demographic that advertisers see as highly attractive.

“The decision to open a Creator Studio in Saudi Arabia reflects the level of creativity we see on Snapchat amongst local users, the high levels of engagement on the app, and our desire to deepen the level of support that we can provide to the creator community and our business partners,” said Hussein Freijeh, General Manager for MENA at Snap.

Snap hopes that the Creator Studio will help attract talented content creators, Lens developers, and people interested in working on Snapchat Games, Minis, Layers, and other offerings. Drawing on its global network of creatives and technical experts, it will provide ample in-person and virtual skill-sharing opportunities.

“The new Creator Studio will thus help inspire the next generation of creators about the possibilities of using the Snap camera across the arts, education, media, and cultural sectors,” added Freijeh.

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Inspiring the next generation of Snap creators shouldn’t be too difficult because over 80 percent of consumers in Saudi Arabia already believe that Augmented Reality (AR) will be both useful and important in the next five years, according to Snap’s own data.

Several major tech companies have very recently announced their push towards the metaverse, most notably Meta and Microsoft. AR is expected to play a major role in making the metaverse come to life, and Snap could be an important player in the rapidly emerging successor to the internet.

News

HUMAIN & NVIDIA Partner To Build Saudi AI Factories Of The Future

In a push to position the Kingdom as a global AI hub, the partnership will co-develop next-gen AI infrastructure, digital twins, and workforce training.

Published

2 days ago

May 14, 2025

Nour Nasir

humain and nvidia partner to build saudi ai factories of the future

HUMAIN, the AI-focused subsidiary of Saudi Arabia’s Public Investment Fund, has announced a strategic partnership with NVIDIA to build the infrastructure powering Saudi Arabia’s next industrial revolution: AI factories capable of driving massive-scale innovation and digital transformation.

The partnership reflects HUMAIN’s plans to turn the Kingdom into a global AI powerhouse by building new infrastructure, real-world applications, and investing in talent. Through the alliance, HUMAIN and NVIDIA will construct hyperscale AI data centers, digital twins, and launch national upskilling programs.

At the heart of the partnership is HUMAIN’s plan to deploy AI factories with a capacity of up to 500 megawatts, fueled by hundreds of thousands of NVIDIA GPUs over the next five years. Phase one includes the installation of 18,000 NVIDIA GB300 Grace Blackwell superchips and InfiniBand networking, creating one of the world’s most powerful AI supercomputing environments.

These centers will provide the scale and security needed to support innovation across Saudi Arabia’s industries — from energy and logistics to healthcare and finance.

“AI, like electricity and the internet, is essential infrastructure for every nation,” said Jensen Huang, founder and CEO of NVIDIA. “Together with HUMAIN, we are building AI infrastructure for the people and companies of Saudi Arabia to realize the bold vision of the Kingdom”.

HUMAIN will also leverage NVIDIA Omniverse to drive the next phase of industrial transformation — physical AI. By simulating and optimizing complex environments in digital twin form, sectors like manufacturing, utilities, and logistics can operate more efficiently, safely, and sustainably.

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“Our partnership with NVIDIA is a bold step forward in realizing the Kingdom’s ambitions to lead in AI and advanced digital infrastructure,” said Tareq Amin, CEO of HUMAIN. “Together, we are building the capacity, capability, and a new globally enabled community to shape a future powered by intelligent technology and empowered people”.

In tandem with infrastructure development, HUMAIN and NVIDIA will also launch large-scale AI education and training initiatives, designed to upskill thousands of Saudi professionals in advanced AI, robotics, and digital twin technologies.

These efforts will contribute to building a self-sustaining AI ecosystem and support Saudi Arabia’s Vision 2030 ambitions for economic diversification and digital leadership.