News
Telecom Leader Myriota Introduces Satellite IoT Developer Platform
The hardware is known as FlexSense, and allows swift development and deployment of sensor-based and tracking solutions.
Myriota, a global telecommunications leader in field-generated intelligence, has unveiled FlexSense, a cutting-edge hardware platform tailored for developers to create sophisticated sensor-based IoT solutions.
FlexSense boasts advanced Bluetooth Low Energy and multi-sensor capabilities, driven by Myriota’s low-power satellite connectivity. With the ability to run on four AA batteries, FlexSense applications can operate for a staggering 10+ years.
In an industry-first, FlexSense allows providers to develop and deploy IoT tracking and sensing solutions within months instead of years. Myriota claims Installation is quick and easy, with operational readiness in mere minutes. The platform offers a code-free interface, plus features such as location tracking and monitoring of humidity, pressure, temperature, and vibration.
The FlexSense device features an IP67-rated, UV-resistant enclosure, capable of withstanding temperatures from -30°C to +70°C (-22°F to 158°F). It includes a preinstalled 3-meter cable with versatile sensor interfaces, including analog, digital, serial, and I2C, making it ideal for demanding real-world field trials.
Ben Cade, Myriota CEO, said: “With FlexSense, we redefine the IoT landscape, making it easier than ever before for developers to design and deploy IoT solutions that work anywhere. The technology works seamlessly with a variety of sensors, meaning our partners can rapidly customize the hardware to meet their unique specifications across a wide range of use cases”.
Also Read: Aramco Signs Quantum Computer Agreement With Pasqal
This globally-launched technology has undergone extensive testing. Grundfos, a Denmark-based global leader in pump and water solutions, has already adopted Myriota FlexSense for a robust pump and tank monitoring system.
Tom Drew, Global Business Development Manager, Solar, Grundfos, explained: “Myriota is an indispensable partner for our business, enabling us to deliver our energy and water solutions for a wide range of use cases across the globe [and enabling] our customers to optimize operations over huge distances, reduce energy consumption, and maximize sustainability”.
FlexSense is the latest of many innovative solutions from the Australian-based Myriota. The company experienced 300% growth in 2023 and is now rapidly expanding worldwide.
News
Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
Dubai Integrates LiDAR & Digital Twins For Road Management
Starlink Launches Satellite Internet Service In Jordan
Free VPNs: Should You Be Using Them?
