News

TikTok Update Promotes Safer Content Creation And Sharing

A major update to the platform’s Community Guidelines coincides with the introduction of several new features designed to improve transparency.

Published

7 months ago

April 22, 2024

Nour Nasir

tiktok update promotes safer content creation and sharing

As TikTok continues to grow in popularity, and with the company coming under scrutiny from the likes of the US government, the video platform has made another alteration to its community guidelines and added new features “to ensure that all communities benefit from a safer and more transparent environment”.

tiktok account status

Here’s everything you need to know about the changes:

Improved Clarity

Effective next month, TikTok will refine definitions and add more detail to its policies, including those concerning hate speech and health misinformation. Additionally, the platform will include more comprehensive guidelines on how Search, LIVE, and the For You feed are moderated.

Accounts that repeatedly violate For You feed standards may be temporarily ineligible for recommendation and, therefore, will be less discoverable in searches. Creators will receive notifications about restrictions placed on their content and have the option to appeal.

Warning Strikes

TikTok is also introducing a new warning strike system. Creators who accidentally violate Community Guidelines for the first time will not be penalized, but subsequent violations (other than in extreme cases, such as incitement to violence) will be added to a tally, eventually resulting in a ban.

Account Check Tool

TikTok has also announced an “Account Check” tool where creators can review their last 30 posts and overall account status. Account Checks are intended to help creators understand whether they are in good standing and inform them of any restrictions to their accounts.

Also Read: Top 10 Best Freelance Platforms In The Middle East

Creator Code Of Conduct

In addition to updated Community Guidelines, TikTok is also debuting a Creator Code of Conduct. The new standards “set expectations for creators involved in TikTok programs, features, events and campaigns to follow on and off-platform, in addition to the Community Guidelines and Terms of Service”.

In the wake of a potential US ban, TikTok’s updated Community Guidelines seem like an effort to appease US lawmakers. However, little seems to be able to stop the platform’s meteoric growth, with the app now boasting 1.92 billion users — a 16% increase in a single year.

News

Popcorn AI Raises $500,000 For “Conversational eCommerce”

The firm’s AI platform uses specialized chatbots to handle entire eCommerce journeys, from recommending products to seamless payments.

Published

6 days ago

November 14, 2024

Nour Nasir

Popcorn AI

Dubai-based Popcorn AI has announced the closure of a pre-seed funding round that raised $500,000 for its revolutionary AI platform. The investment, led by Spring Studios with the backing of Salica Investments, Al Waha Fund of Funds, and prominent angel investors from Saudi Arabia, represents a key step forward in reshaping customer-business interactions using the power of conversational AI.

Unlike traditional chatbot systems, Popcorn AI’s platform is designed to redefine eCommerce by creating highly intelligent sales agents that handle entire customer journeys, from personalized product recommendations right through to seamless payment acceptance — all through a conversational experience.

The clever idea was recently tested to great success when one of Popcorn AI’s chatbot agents closed a $400,000 real estate transaction, handling everything from the first inquiry to the final sale. Early adopters have reported a massive 90% reduction in customer acquisition costs, along with a highly impressive 20% improvement in conversion rates, highlighting the platform’s potential to transform customer engagement across dozens of industries.

Josh Rodger, Principal at the Spring Studios fund, expressed enthusiasm for the project, saying, “We are proud to support Popcorn AI’s mission to reshape how businesses connect with their customers. Their innovative approach to conversational commerce has the potential to revolutionize industries and redefine the way customers experience digital transactions”.

Also Read: Top Free AI Chatbots Available In The Middle East

Meanwhile, Popcorn AI founder and CEO Yousef Al Arif declared: “The future of commerce is conversational,” adding, “Today’s consumers want shopping experiences that are instant, personalized, and effortless. We’re not building just another chatbot; we’re crafting intelligent commerce agents that understand context, recall customer preferences, and guide users through the entire shopping process, much like an expert salesperson would”.

Building upon a decade of experience scaling eCommerce and marketplace platforms across the MENA region, Al Arif has now achieved huge success with Popcorn AI, positioning the product at the cutting edge of AI-powered eCommerce. The platform has also made significant impacts in sectors such as real estate, and hospitality, signaling that conversational commerce is emerging as a powerful new model for digital businesses.