News
TikTok Users Can Now Upload Up To 10 Minutes Long Videos
The longer video format is expected to quickly become popular across multiple genres of TikTok videos, including educational content, beauty tutorials, and cooking demonstrations.
For the past several months, TikTok has been testing a 10-minute maximum upload limit by enabling it for select users. Now, the social network of choice for youngsters has rolled out the ability to upload longer videos to everyone.
Before the official increase of the video length limit, TikTok users were limited to just 3 minutes of video content, which was still more than the initial limit of just 15 seconds, which was later expanded to 60 seconds.
“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience” a spokesperson from TikTok said in a statement. “Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world”.
The longer video format is expected to quickly become popular across multiple genres of TikTok videos, including educational content, beauty tutorials, and cooking demonstrations.
While such videos are already thriving on TikTok, their creators often complained about feeling restricted by the 3-minute limit and not being able to create the same in-depth content as creators on YouTube can. With the new limit, the same creators can finally fully unleash their creative potential and give their fans the content they crave.
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But TikTok isn’t the only social network that’s actively exploring how it can better compete with its rivals. Last year, YouTube launched its short-form video sharing platform, called YouTube Shorts, to users around the world, and Instagram did the same with its Reels in 2020.
Both YouTube and Instagram were clearly inspired by TikTok, and it will be interesting to see what else will these social networks copy from one another as they fight for users and their limited time.
News
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
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CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
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