For the past several months, TikTok has been testing a 10-minute maximum upload limit by enabling it for select users. Now, the social network of choice for youngsters has rolled out the ability to upload longer videos to everyone.
Before the official increase of the video length limit, TikTok users were limited to just 3 minutes of video content, which was still more than the initial limit of just 15 seconds, which was later expanded to 60 seconds.
“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience” a spokesperson from TikTok said in a statement. “Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world”.
The longer video format is expected to quickly become popular across multiple genres of TikTok videos, including educational content, beauty tutorials, and cooking demonstrations.
While such videos are already thriving on TikTok, their creators often complained about feeling restricted by the 3-minute limit and not being able to create the same in-depth content as creators on YouTube can. With the new limit, the same creators can finally fully unleash their creative potential and give their fans the content they crave.
But TikTok isn’t the only social network that’s actively exploring how it can better compete with its rivals. Last year, YouTube launched its short-form video sharing platform, called YouTube Shorts, to users around the world, and Instagram did the same with its Reels in 2020.
Both YouTube and Instagram were clearly inspired by TikTok, and it will be interesting to see what else will these social networks copy from one another as they fight for users and their limited time.
World’s Largest Metaverse Developer Opens Dubai Office
LandVault, the largest metaverse creator, is expanding its presence into the MENA region.
LandVault, the world’s largest metaverse developer, will expand operations to Dubai later this month as part of an ongoing strategy to boost its presence in the MENA region. The company aims to help local businesses gain a foothold in the expanding web 3.0 universe and sees exciting opportunities to bolster its client portfolio.
So far, metaverse developer LandVault has lived up to its name, creating and curating over 100 square feet of virtual space for a diverse range of organizations, including the nearby Yas Marina Circuit, Aldar, Mastercard, Standard Chartered, World of Women, Hershey’s, and many more.
The Dubai government’s Metaverse Strategy is one of the key reasons LandVault has been inspired to move to the region, as leaders plan to transform the Emirate into one of the world’s top 10 metaverse economies by 2030. Eventually, it’s hoped that in excess of 1,000 companies in the blockchain and web 3.0 spaces will be inspired to set up entities in the region, creating around 40,000 new jobs in the process.
“We are excited to open our office in Dubai and to be a part of the vibrant tech community in the UAE. The MENA region is a key market for us, and we believe that our presence in Dubai will allow us to assist the region and explore new opportunities. We are also excited about the potential for the metaverse in the real estate industry in the UAE. We look forward to working with developers and real estate companies to showcase their properties in a new and innovative way,” says Sam Huber, CEO of LandVault.
Alongside developing the metaverse from its new Dubai office, LandVault will also deploy its technology to assist the UAE’s real estate sector. Developers will soon be able to showcase their projects in a way that was never previously possible, reaching a much wider audience with immersive and interactive property tours and even virtual showrooms.