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TikTok Users Can Now Upload Up To 10 Minutes Long Videos

The longer video format is expected to quickly become popular across multiple genres of TikTok videos, including educational content, beauty tutorials, and cooking demonstrations.

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tiktok users can now upload up to 10 minutes long videos

For the past several months, TikTok has been testing a 10-minute maximum upload limit by enabling it for select users. Now, the social network of choice for youngsters has rolled out the ability to upload longer videos to everyone.

Before the official increase of the video length limit, TikTok users were limited to just 3 minutes of video content, which was still more than the initial limit of just 15 seconds, which was later expanded to 60 seconds.

10 minutes long tiktok video upload

“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience” a spokesperson from TikTok said in a statement. “Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world”.

The longer video format is expected to quickly become popular across multiple genres of TikTok videos, including educational content, beauty tutorials, and cooking demonstrations.

While such videos are already thriving on TikTok, their creators often complained about feeling restricted by the 3-minute limit and not being able to create the same in-depth content as creators on YouTube can. With the new limit, the same creators can finally fully unleash their creative potential and give their fans the content they crave.

Also Read: How To Find & Cancel Pending Instagram Requests

But TikTok isn’t the only social network that’s actively exploring how it can better compete with its rivals. Last year, YouTube launched its short-form video sharing platform, called YouTube Shorts, to users around the world, and Instagram did the same with its Reels in 2020.

Both YouTube and Instagram were clearly inspired by TikTok, and it will be interesting to see what else will these social networks copy from one another as they fight for users and their limited time.

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Mamo Completes $3.4M Funding Round To Enhance Fintech Services

The startup will use the influx of cash to expand into Saudi Arabia and across the wider GCC while improving its product offering.

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mamo completes $3.4 million funding round to enhance fintech services
Mamo

UAE-based fintech Mamo has announced the completion of a $3.4 million funding round that will help the startup extend its market presence and improve its product offering. Investors included 4DX Ventures, the Dubai Future District Fund and Cyfr Capital.

Mamo’s platform offers “payment collection, corporate cards and expense management” to help small and medium-sized businesses consolidate and streamline their operations. With the latest influx of capital, Mamo will further develop its comprehensive suite of services and begin testing its product lines in Saudi Arabia, further extending its footprint across the GCC.

Imad Gharazeddine, co-founder and CEO of Mamo, stated: “We’ve been in the market for a while now and are incredibly proud of what our team has achieved. The holistic and expansive nature of our product offering has helped us continue to grow sustainably. This additional funding will allow us to reach our medium-term goals even faster. The support from new and existing investors is a testament to our strong expertise and the ability to deliver on our customer promise”.

Daniel Marlo, General Partner of lead investor 4DX Ventures, added: “We have immense trust in Imad’s vision, leadership and Mamo’s innovative approach to provide a user-friendly and comprehensive financial solution for SMEs that makes financial management more accessible and efficient. We are proud to partner with them and support their mission”.

Also Read: A Guide To Digital Payment Methods In The Middle East

Amer Fatayer, Managing Director of Dubai Future District Fund’s investment team, also commented: “Mamo’s localized product lines serve as an infrastructure for SME payments and spend management in UAE, a segment that is underserved by the country’s current banking infrastructure. The team has taken a product-first approach to consolidating SMEs’ financial journeys and building a fintech solution deeply embedded in a business’s core operations”.

To date, Mamo has raised around $13 million in investment funding and now boasts a team of 30 people. The company’s intuitive financial services platform has allowed over 1,000 businesses to consolidate their financial operations and significantly reduce payment fees.

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