For the past several months, TikTok has been testing a 10-minute maximum upload limit by enabling it for select users. Now, the social network of choice for youngsters has rolled out the ability to upload longer videos to everyone.
Before the official increase of the video length limit, TikTok users were limited to just 3 minutes of video content, which was still more than the initial limit of just 15 seconds, which was later expanded to 60 seconds.
“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience” a spokesperson from TikTok said in a statement. “Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world”.
The longer video format is expected to quickly become popular across multiple genres of TikTok videos, including educational content, beauty tutorials, and cooking demonstrations.
While such videos are already thriving on TikTok, their creators often complained about feeling restricted by the 3-minute limit and not being able to create the same in-depth content as creators on YouTube can. With the new limit, the same creators can finally fully unleash their creative potential and give their fans the content they crave.
But TikTok isn’t the only social network that’s actively exploring how it can better compete with its rivals. Last year, YouTube launched its short-form video sharing platform, called YouTube Shorts, to users around the world, and Instagram did the same with its Reels in 2020.
Both YouTube and Instagram were clearly inspired by TikTok, and it will be interesting to see what else will these social networks copy from one another as they fight for users and their limited time.
Spotify Is Experimenting With Artist NFT Collections
According to a recent survey, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform.
NFT sales may have declined by 92 percent since September 2021, but that’s not stopping Spotify from experimenting with a new feature that lets artists display their non-fungible token (NFT) collections on the music streaming platform.
At the moment, only a small group of artists are taking part in the experiment, including Steve Aoki and The Wombats. What’s more, only select US users of the Spotify app for Android can see NFTs when they visit the profile pages of the aforementioned artists.
“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” said Spotify spokesperson. “We routinely conduct a number of tests in an effort to improve artist and fan experiences.”
It’s important to point out that not all Spotify experiments result in new features. It all depends on the feedback the music streaming platform receives from users.
According to a survey some Spotify users have recently received, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform. More specifically, Spotify seems to be thinking about allowing its users to directly purchase NFT art to support their favorite artists.
Considering how polarizing NFTs have been since their inception in 2014, it shouldn’t come as a surprise that many Spotify users have immediately expressed their dissatisfaction with the idea of NFTs becoming part of the Spotify music listening experience.
Other large tech companies are also experimenting with NFTs. Instagram, for example, started testing NFT integration last week, allowing NFT creators and collectors to display their tokens on the platform. Mark Zuckerberg himself believes that NFTs and digital collectibles in general will play an integral role in the metaverse, the new iteration of the internet.