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Opera Enables Emoji-Only Web Addresses Provided By Yat

While longer addresses consisting of four or five emojis sell for as little as $4, it can cost hundreds of thousands of dollars to secure a memorable single-emoji URL.

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opera enables emoji-only web addresses provided by yat
Yat

If you have the latest version of the Opera web browser installed on your computer, go ahead and launch it.

Now, copy & paste 🌈🚀👽 into the address bar and press Enter. You should see a landing page belonging to Kesha, the American singer-songwriter.

You can also enter 👽🎵 to be redirected to the official website of Young Money Entertainment, the American record label founded by rapper Lil Wayne.

These emoji-only web addresses are the result of Opera’s partnership with Yat, a startup that sells URLs with emojis using its Y.at domain. Thanks to the partnership, Opera users now don’t have to enter “y.at” when visiting Yat’s emoji-only web addresses.

opera browser and yat emoji domain partnership

“The partnership marks a major paradigm shift in the way the internet works” said Jorgen Arnesen, the executive vice president of mobile at Opera. “It’s new, it’s easier, and more fun”.

It can also be pretty damn expensive. While longer addresses consisting of four or five emojis sell for as little as $4, it can cost hundreds of thousands of dollars to secure a memorable single-emoji URL.

yat emoji-only domain name registration

Why would anyone do that when it’s fairly easy to purchase a custom domain name that supports emojis and use it instead of the “y.at” domain? Because Yat’s CEO Naveen Jain has big plans for the startup.

Also Read: Fakespot Review: Easily Identify Fake Online Reviews

In the future, Jain would like Yat to become a self-sovereign company using blockchain technology to provide a decentralized alternative to the current domain name system (DNS).

“This is laying the foundation. There are certain elements of the vision that are certainly more of a social contract than actual implementation at this point in time” says Jain. “But this is the vision that we’ve set forth, and we’re working continuously towards that goal”.

In 2021, Yat sold almost $20 million worth of emoji identities, and the partnership with Opera could make 2022 sales figures even more impressive.

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Checkout.com Brings Visa Direct Push-To-Card To The UAE

The payment company is the first acquirer in the UAE to launch Visa Direct’s solution, enabling safe, instant money transfers.

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checkout.com brings visa direct push-to-card to the uae

Checkout.com has taken the UAE a step closer to its goal of a fully digital economy by becoming the first acquirer in the country to offer Visa Direct’s Push-to-Card solution. The new service will streamline money transfers for both businesses and consumers, enabling near-instant transactions across local and international markets.

Visa Direct connects over 190 markets and supports over 8.5 billion endpoints, including cards, bank accounts, and digital wallets. Push-to-Card transactions enhance efficiency for business users and consumers by allowing money to be sent quickly and easily to eligible Visa cards while leveraging the company’s secure network for reliability.

checkout and visa uae partnership

“Visa Direct is transforming the way money moves globally, and we are excited to see Checkout.com leverage this technology to meet the evolving demands of businesses and individuals alike by offering them a faster, more convenient, and secure way to send and receive funds,” said Shahebaz Khan, Senior Vice President and Head of Commercial and Money Movement Solutions, CEMEA.

The UAE has been at the forefront of digital payment adoption, driven by a national push toward a cashless economy. Remo Giovanni Abbondandolo, General Manager for MENA at Checkout.com, emphasized this shift: “By providing seamless, secure, and real-time payout capabilities, we’re empowering merchants with the agility to thrive in this fast-evolving landscape, while effectively meeting the growing consumer demand for speed and convenience. The Push-to-Card solution not only reinforces our commitment to powering payment performance but also showcases our agility in bringing yet another innovation to the UAE market.”

Also Read: Qareeb Partners With Pantheon For GCC Bitcoin Mining Expansion

Checkout.com’s latest MENA eCommerce data highlights the region’s increasing engagement with financial technologies, with around 80% of consumers participating in activities beyond basic online payments, such as money transfers and personal wealth management. The growing demand for real-time financial transactions has made fast, seamless payment solutions a priority.

To meet this demand, Account Funding Transactions (AFTs) have gained traction in the UAE. By integrating AFTs with Visa’s Push-to-Card services, Checkout.com is helping merchants offer secure, real-time account top-ups. Currently processing over one million AFTs per month with Visa, Checkout.com is now playing a leading role in modernizing financial transactions in the region.

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