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Opera Enables Emoji-Only Web Addresses Provided By Yat

While longer addresses consisting of four or five emojis sell for as little as $4, it can cost hundreds of thousands of dollars to secure a memorable single-emoji URL.

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opera enables emoji-only web addresses provided by yat
Yat

If you have the latest version of the Opera web browser installed on your computer, go ahead and launch it.

Now, copy & paste 🌈🚀👽 into the address bar and press Enter. You should see a landing page belonging to Kesha, the American singer-songwriter.

You can also enter 👽🎵 to be redirected to the official website of Young Money Entertainment, the American record label founded by rapper Lil Wayne.

These emoji-only web addresses are the result of Opera’s partnership with Yat, a startup that sells URLs with emojis using its Y.at domain. Thanks to the partnership, Opera users now don’t have to enter “y.at” when visiting Yat’s emoji-only web addresses.

opera browser and yat emoji domain partnership

“The partnership marks a major paradigm shift in the way the internet works” said Jorgen Arnesen, the executive vice president of mobile at Opera. “It’s new, it’s easier, and more fun”.

It can also be pretty damn expensive. While longer addresses consisting of four or five emojis sell for as little as $4, it can cost hundreds of thousands of dollars to secure a memorable single-emoji URL.

yat emoji-only domain name registration

Why would anyone do that when it’s fairly easy to purchase a custom domain name that supports emojis and use it instead of the “y.at” domain? Because Yat’s CEO Naveen Jain has big plans for the startup.

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In the future, Jain would like Yat to become a self-sovereign company using blockchain technology to provide a decentralized alternative to the current domain name system (DNS).

“This is laying the foundation. There are certain elements of the vision that are certainly more of a social contract than actual implementation at this point in time” says Jain. “But this is the vision that we’ve set forth, and we’re working continuously towards that goal”.

In 2021, Yat sold almost $20 million worth of emoji identities, and the partnership with Opera could make 2022 sales figures even more impressive.

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Spotify Is Experimenting With Artist NFT Collections

According to a recent survey, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform.

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spotify is experimenting with artist nft collections

NFT sales may have declined by 92 percent since September 2021, but that’s not stopping Spotify from experimenting with a new feature that lets artists display their non-fungible token (NFT) collections on the music streaming platform.

At the moment, only a small group of artists are taking part in the experiment, including Steve Aoki and The Wombats. What’s more, only select US users of the Spotify app for Android can see NFTs when they visit the profile pages of the aforementioned artists.

spotify artist nft collections

“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” said Spotify spokesperson. “We routinely conduct a number of tests in an effort to improve artist and fan experiences.”

It’s important to point out that not all Spotify experiments result in new features. It all depends on the feedback the music streaming platform receives from users.

According to a survey some Spotify users have recently received, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform. More specifically, Spotify seems to be thinking about allowing its users to directly purchase NFT art to support their favorite artists.

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Considering how polarizing NFTs have been since their inception in 2014, it shouldn’t come as a surprise that many Spotify users have immediately expressed their dissatisfaction with the idea of NFTs becoming part of the Spotify music listening experience.

Other large tech companies are also experimenting with NFTs. Instagram, for example, started testing NFT integration last week, allowing NFT creators and collectors to display their tokens on the platform. Mark Zuckerberg himself believes that NFTs and digital collectibles in general will play an integral role in the metaverse, the new iteration of the internet.

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