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Opera Enables Emoji-Only Web Addresses Provided By Yat

While longer addresses consisting of four or five emojis sell for as little as $4, it can cost hundreds of thousands of dollars to secure a memorable single-emoji URL.



opera enables emoji-only web addresses provided by yat

If you have the latest version of the Opera web browser installed on your computer, go ahead and launch it.

Now, copy & paste 🌈🚀👽 into the address bar and press Enter. You should see a landing page belonging to Kesha, the American singer-songwriter.

You can also enter 👽🎵 to be redirected to the official website of Young Money Entertainment, the American record label founded by rapper Lil Wayne.

These emoji-only web addresses are the result of Opera’s partnership with Yat, a startup that sells URLs with emojis using its domain. Thanks to the partnership, Opera users now don’t have to enter “” when visiting Yat’s emoji-only web addresses.

opera browser and yat emoji domain partnership

“The partnership marks a major paradigm shift in the way the internet works” said Jorgen Arnesen, the executive vice president of mobile at Opera. “It’s new, it’s easier, and more fun”.

It can also be pretty damn expensive. While longer addresses consisting of four or five emojis sell for as little as $4, it can cost hundreds of thousands of dollars to secure a memorable single-emoji URL.

yat emoji-only domain name registration

Why would anyone do that when it’s fairly easy to purchase a custom domain name that supports emojis and use it instead of the “” domain? Because Yat’s CEO Naveen Jain has big plans for the startup.

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In the future, Jain would like Yat to become a self-sovereign company using blockchain technology to provide a decentralized alternative to the current domain name system (DNS).

“This is laying the foundation. There are certain elements of the vision that are certainly more of a social contract than actual implementation at this point in time” says Jain. “But this is the vision that we’ve set forth, and we’re working continuously towards that goal”.

In 2021, Yat sold almost $20 million worth of emoji identities, and the partnership with Opera could make 2022 sales figures even more impressive.


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World’s Largest Metaverse Developer Opens Dubai Office

LandVault, the largest metaverse creator, is expanding its presence into the MENA region.



world's largest metaverse developer opens dubai office

LandVault, the world’s largest metaverse developer, will expand operations to Dubai later this month as part of an ongoing strategy to boost its presence in the MENA region. The company aims to help local businesses gain a foothold in the expanding web 3.0 universe and sees exciting opportunities to bolster its client portfolio.

So far, metaverse developer LandVault has lived up to its name, creating and curating over 100 square feet of virtual space for a diverse range of organizations, including the nearby Yas Marina Circuit, Aldar, Mastercard, Standard Chartered, World of Women, Hershey’s, and many more.

The Dubai government’s Metaverse Strategy is one of the key reasons LandVault has been inspired to move to the region, as leaders plan to transform the Emirate into one of the world’s top 10 metaverse economies by 2030. Eventually, it’s hoped that in excess of 1,000 companies in the blockchain and web 3.0 spaces will be inspired to set up entities in the region, creating around 40,000 new jobs in the process.

Also Read: Best Music Streaming Services In The Middle East

“We are excited to open our office in Dubai and to be a part of the vibrant tech community in the UAE. The MENA region is a key market for us, and we believe that our presence in Dubai will allow us to assist the region and explore new opportunities. We are also excited about the potential for the metaverse in the real estate industry in the UAE. We look forward to working with developers and real estate companies to showcase their properties in a new and innovative way,” says Sam Huber, CEO of LandVault.

Alongside developing the metaverse from its new Dubai office, LandVault will also deploy its technology to assist the UAE’s real estate sector. Developers will soon be able to showcase their projects in a way that was never previously possible, reaching a much wider audience with immersive and interactive property tours and even virtual showrooms.

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