Our increasingly digital lives are shaped by cutting-edge technologies that enable information to be exchanged faster and more easily than ever before. From February 23 to February 24, Step Conference 2022 will celebrate artificial intelligence, cryptocurrencies, fintech, Web3, cloud technology, healthcare technology, and other building blocks of the modern world.
10th Anniversary Of Step Conference
This year’s conference is extra special because it marks the 10th anniversary of the event, which started as a series of workshops and small gatherings in 2011.
Since its humble beginnings, Step Conference has grown to become a comprehensive conference ecosystem that brings top tech experts to Dubai to share their insights with large audiences, exchange expertise, and drive innovation.
Step Conference is organized by new media company Step. During the past decade, Step has hosted more than 200 events and programs, with participation from more than 2,000 startups from MENA and other regions.
Step’s investor meeting and mentorship programs have helped facilitate over 10,000 connections, many of which have resulted in fruitful partnerships.
Step Conference 2022 is happening alongside Expo 2020 in the heart of Dubai Internet City. “Our partnership with Dubai Internet City has been impactful in engaging and supporting entrepreneurs in the region” said Ray Dargham, CEO of Step.
What You Can Look Forward To At Step Conference 2022
The 10th iteration of Step Conference will be full of interesting events to attend. The topics they will explore include:
NFTs: Non-fungible tokens, which are cryptographic proofs of ownership stored on a blockchain, have profoundly transformed the art industry, and they continue to disrupt how assets (mainly digital but also physical) are owned. From Coinbase to Meta to Ubisoft, established companies are joining the NFT revolution and exploring a broad range of potential use cases.
Web3: Thanks to the decentralized infrastructure provided by Blockchain technology, the World Wide Web is now evolving to give its users the ability to actually own and control the data they generate, among other things. While still in its early stages, Web3 is likely to have just as profound impact on society as user-generated content enabled by Web 2.0 has had.
Metaverse: Virtual reality has matured to such an extent that it can now be used to overcome the limitations of remote working, provide more memorable and immersive education, deliver healthcare services to people in remote areas, and more. What is emerging is an interconnected network of virtual reality worlds, and this network is referred to as the metaverse.
Discussing these and other hot topics will be Elie Habib, the founder of the Middle East’s leading music streaming service Anghami; Michelle Arrazcaeta, head of Brand Strategy & Collaborations at Polaroid; Paul Misener, the Vice President of Global Innovation Policy and Communication at Amazon; Sidra Qasim, co-founder of Brooklyn-based shoe brand Atoms; and others.
“We hope to welcome international delegations to the conference, expanding the potential for partnerships and investment on a larger scale than ever before” said Ammar Al Malik, Managing Director of Dubai Internet City.
How To Attend Step Conference 2022
If you would like to attend Step Conference 2022 yourself, you can purchase tickets from the Step website. Early discounts are no longer available, but regular tickets can be purchased until February 13.
Tickets are divided into three main Tracks (Fintech, Future, and Digital) based on covered topics. The Fintech Track revolves around the latest in financial technology, blockchain, and digital currencies. The Future Track is all about automation, smart cities, the Internet of Things, and artificial intelligence. The Digital Track covers everything from digital marketing to advertising technology.
You can also purchase a Master Pass to access all main tracks plus workshops, satellite events, entertainment venues, and more.
Spotify Is Experimenting With Artist NFT Collections
According to a recent survey, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform.
NFT sales may have declined by 92 percent since September 2021, but that’s not stopping Spotify from experimenting with a new feature that lets artists display their non-fungible token (NFT) collections on the music streaming platform.
At the moment, only a small group of artists are taking part in the experiment, including Steve Aoki and The Wombats. What’s more, only select US users of the Spotify app for Android can see NFTs when they visit the profile pages of the aforementioned artists.
“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” said Spotify spokesperson. “We routinely conduct a number of tests in an effort to improve artist and fan experiences.”
It’s important to point out that not all Spotify experiments result in new features. It all depends on the feedback the music streaming platform receives from users.
According to a survey some Spotify users have recently received, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform. More specifically, Spotify seems to be thinking about allowing its users to directly purchase NFT art to support their favorite artists.
Considering how polarizing NFTs have been since their inception in 2014, it shouldn’t come as a surprise that many Spotify users have immediately expressed their dissatisfaction with the idea of NFTs becoming part of the Spotify music listening experience.
Other large tech companies are also experimenting with NFTs. Instagram, for example, started testing NFT integration last week, allowing NFT creators and collectors to display their tokens on the platform. Mark Zuckerberg himself believes that NFTs and digital collectibles in general will play an integral role in the metaverse, the new iteration of the internet.