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UAE Residents Rank Third For Password Forgetfulness

A new study by password management company Psono highlights the challenges of managing numerous online accounts.

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uae residents rank third for password forgetfulness

A recent study by Psono, an open-source password management platform, revealed that UAE residents rank third in the world for password forgetfulness.

To assess this ranking, researchers used a composite score that included metrics such as the average number of accounts per person, the average duration between password resets, and the percentage of individuals searching for password resets.

In addition to its third-place position, the UAE also had the shortest average time between password resets at just 24 months. In contrast, New Zealand topped the rankings with an average of 72 months between resets.

As for the platforms where users often forget their passwords, popular services such as Gmail, Microsoft, Facebook, and Xbox topped the list. For those in the UAE, Gmail was the most commonly forgotten password.

Understanding Password Forgetfulness

The phenomenon known as “password fatigue” plays a significant role in the forgetfulness of UAE residents.

With many online platforms requiring users to create accounts for access, the number of passwords individuals must remember keeps increasing. In the UAE, the average number of accounts per person stands at 55, which means users might need to manage and recall 55 unique passwords.

Also Read: The Top 10 Worst Cyberattacks In The Middle East Revealed

Moreover, the days of simple passwords like “qwerty” or “12345” are rapidly fading. Many companies now impose strict password requirements, mandating at least eight characters, one uppercase letter, one special character, and so on.

This shift towards more complex passwords, combined with the growing number of platforms that require unique passwords, leads to mental overload. As a result, users become more prone to forgetting their login details.

Strategies To Tackle The Issue

One effective solution to the problems mentioned above is to use a password manager. These encrypted containers allow users to store all their passwords securely in one location. This way, instead of remembering numerous passwords, you only need to recall one — the master password for the password manager itself.

Additionally, many users choose single sign-on (SSO) options for website access. This feature enables them to log in using their Gmail, Facebook, Twitter, or Apple accounts, thus removing the need to create individual passwords for each new platform. However, users should exercise caution and evaluate a platform’s safety before linking third-party accounts.

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Dubai Duty Free And TerraPay Partner For Seamless Digital Wallet Payments

The move will enhance convenience for the 100 million customers traveling through Dubai Airport each year.

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dubai duty free and terrapay partner for seamless digital wallet payments

Dubai Duty Free (DDF), the world’s largest single airport retailer, has teamed with payment provider TerraPay to simplify transactions for international travelers. The partnership will allow over 100 million customers to pay using their home-country digital wallets, including Airtel Money, M-PESA, and MTN MoMooffering, allowing for seamless and accessible shopping experiences.

With TerraPay’s global network of 3.7 billion mobile wallets and its cross-border payments infrastructure, Dubai Duty Free is expanding its payment options to meet evolving consumer preferences. By integrating digital wallets into its system, DDF provides a convenient alternative to traditional payment methods, making transactions much smoother for travelers.

Digital wallets are rapidly becoming the dominant payment method worldwide: In 2025, they are expected to handle 52% of global eCommerce transactions and 30% of all in-store purchases. In addition, digital wallets are already projected to surpass 35% of all cross-border payments this year, highlighting the growing demand for fast, easy, and secure transactions.

Also Read: Visa Partnership Takes X Closer Toward Musk’s “Everything App” Vision

Ambar Sur, Founder & CEO of TerraPay, stated, “Our partnership with Dubai Duty Free […] reflects our shared vision […] to enhance convenience and accessibility, building an inclusive ecosystem that prioritizes customers. It also aligns with the launch of TerraPay’s Wallet Interoperability Council, which aims to create a more connected global payment landscape”.

Echoing this sentiment, Ramesh Cidambi, Managing Director of Dubai Duty Free, said, “We are reinforcing our commitment to empowering our customers by enabling them to pay with their preferred methods. Dubai Duty Free has always been at the forefront of technological advancements, and with access to TerraPay’s vast network, we’re excited to offer this new payment solution”.

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