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What To Expect From The Tesla AI Day 2022 Event
On September 30th, Elon Musk will give an overview of the company’s journey to fully autonomous vehicles, as well as officially announcing the Optimus Robot.
Tesla is hosting an “AI Day” event on September 30th, where Elon Musk’s company will showcase ongoing developments towards the complete automation of its vehicles, ultimately leading to a range of entirely driverless cars.
This year’s event, however, promises something that will almost certainly overshadow Tesla’s automated cars: A robot called Optimus, which Elon Musk is billing as having “the potential to be more significant than the vehicle business over time.”
Optimus Tesla Bot
The Optimus robot is causing something of a stir online. Many believe it may be a gimmick to showcase Tesla’s other AI projects, whereas others are skeptical it will ever turn out to be real. One thing is certain though: Tesla is arguably one of the biggest robotics pioneers in the world, so it makes sense that the company is keen to produce a humanoid robot.
Musk has stated that the Optimus robot will be “friendly” with human-like hands and a fully self-driving Tesla computer for a brain. Tesla engineers think it will likely be another 10 years before the Optimus bot is ready to be sold to consumers. However, a large portion of the company’s resources seem to be being funneled into the project.
Autonomous Vehicle Update
Back to real-world technology, the Tesla AI Day will feature announcements that most regular people have been waiting for. The company has already announced that 160,000 drivers across North America are beta testing its vehicles in a fully driverless format, so it will be interesting to hear updates on a program that hasn’t been without controversy (read: plenty of crashes and accidents!).
Dojo
Alongside autonomous cars and robots, AI Day will also feature news on Dojo, a powerful Nvidia-based supercomputer that will train the company’s AI systems. Last year, the computer was still in development, so it will be interesting to see what’s been achieved in the previous twelve months. Musk has claimed that Dojo will be capable of an exaFLOP of computing — for us mere mortals, we’d have to perform one calculation per second for 31,688,765,000 years to match what Dojo can achieve in a second!
Overall, we’re expecting big things from Tesla’s AI Day 2022, which will be a chance for the company to lay out its vision for the future, which will undoubtedly be something to look forward to in an era that currently seems increasingly pessimistic.
You’ll be able to watch the event on Tesla’s official YouTube channel here.
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Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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