News
X Previews Long-Awaited “Shadowban” Alerts
Accounts sharing “sensitive content” will be labeled and restricted from searches and recommendations.
X, formerly Twitter, is moving a stage closer to adding a long-promised feature that notifies users when their account becomes “shadowbanned.” Andrea Conway, one of the developers at X, previewed the upcoming feature first promised by controversial CEO Elon Musk last year.
“We may cover your posts with a warning so people who don’t want to see sensitive content can avoid it. The reach of your account and its content may also be restricted, such as being excluded from the For You and Following timelines, recommended notifications, trends, and search results,” said Conway.
starting transparency somewhere pic.twitter.com/QUNKga1t4I
— Andrea Conway (@ehikian) September 26, 2023
Conway displayed two mock-ups of the update: a notifications tab alert plus an informational page explaining why X may limit the visibility of certain accounts. “We have found that your account potentially contains sensitive media — such as graphic, violent, nudity, sexual behavior, hateful symbols, or other sensitive content,” it explains.
Underneath the message sits an appeal button, which users can click to request X review its initial decision. Conway also explained that users would be able to view their account status outside of the notifications tab but didn’t mention how that might work.
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The feature tackles what has long been a controversial issue for Twitter (now X). For years, the company has limited the reach of accounts breaking its rules, sometimes without the account holders themselves being aware of the throttling.
The forthcoming update should add transparency to X’s decisions but is likely to also create further controversies and even conspiracy theories. Meanwhile, Conway said the company “should have more to share on this soon”.
News
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
Also Read: Top E-Commerce Websites In The Middle East In 2025
CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
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