News
X Previews Long-Awaited “Shadowban” Alerts
Accounts sharing “sensitive content” will be labeled and restricted from searches and recommendations.
X, formerly Twitter, is moving a stage closer to adding a long-promised feature that notifies users when their account becomes “shadowbanned.” Andrea Conway, one of the developers at X, previewed the upcoming feature first promised by controversial CEO Elon Musk last year.
“We may cover your posts with a warning so people who don’t want to see sensitive content can avoid it. The reach of your account and its content may also be restricted, such as being excluded from the For You and Following timelines, recommended notifications, trends, and search results,” said Conway.
starting transparency somewhere pic.twitter.com/QUNKga1t4I
— Andrea Conway (@ehikian) September 26, 2023
Conway displayed two mock-ups of the update: a notifications tab alert plus an informational page explaining why X may limit the visibility of certain accounts. “We have found that your account potentially contains sensitive media — such as graphic, violent, nudity, sexual behavior, hateful symbols, or other sensitive content,” it explains.
Underneath the message sits an appeal button, which users can click to request X review its initial decision. Conway also explained that users would be able to view their account status outside of the notifications tab but didn’t mention how that might work.
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The feature tackles what has long been a controversial issue for Twitter (now X). For years, the company has limited the reach of accounts breaking its rules, sometimes without the account holders themselves being aware of the throttling.
The forthcoming update should add transparency to X’s decisions but is likely to also create further controversies and even conspiracy theories. Meanwhile, Conway said the company “should have more to share on this soon”.
News
Microsoft Plans $10 Billion-Plus Gulf Expansion Despite Iran Conflict
Security is shaping Microsoft’s approach, from resilience work with governments to what it will say about how the money splits by country.
Microsoft is planning more than $10 billion of investment across the UAE, Saudi Arabia, Qatar and Kuwait through 2030, Vice Chair and President Brad Smith told Reuters, calling the spending schedule aggressive. The Iranian conflict that began on February 28 has not persuaded the company to scale back.
“We’re sustaining all the investments we planned to make before this conflict started, and we are in fact adding to them,” Smith said. The $10 billion-plus total does not, however, show how large those additions are.
The investment, which Smith described as part of Microsoft’s continued infrastructure expansion, is aimed at cloud and AI infrastructure and at the company’s growing regional operations. Microsoft also intends to put more than $400 million into subsea and terrestrial connectivity across the Middle East by 2030.
The spending fits the region’s own ambitions too. Gulf governments have been investing heavily in AI infrastructure as part of a push to diversify their economies beyond oil and gas and turn themselves into global technology hubs. Major cloud and AI providers have been drawn in part by the land and relatively low-cost energy on offer.
Microsoft is widening its partnerships with regional AI companies, though not on identical terms. In 2024, it invested $1.5 billion in Abu Dhabi-based G42 for a minority stake, and Smith currently sits on G42’s board. Saudi Arabia’s Humain and Qatar’s Qai are working with Microsoft on selected priority areas, but Smith said the company does not plan to make capital investments in either.
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The conflict has added another strand to Microsoft’s work in the region. Since it began, Smith said, the company has supported regional partners with digital resilience assessments, and it is now working with Gulf countries through a digital resilience initiative focused on preparedness and the protection of critical data.
So far, the company has given no country-by-country breakdown of the investment, citing security among other factors. So while the headline figure is public, how Microsoft divides the spending among the four countries is not.
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