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YallaHub Teams Up With Lapochka For Future UAE Expansion

The quick-commerce as a service platform will allow the drink producer to distribute its revolutionary AI-generated lemonade in new UAE markets.

Published

2 years ago

April 16, 2024

Nour Nasir

YallaHub

YallaHub, a leading “quick-commerce as a service” (QAAS) platform, has partnered with drinks producer Lapochka to add artificial intelligence to its product development and aid plans for UAE expansion. The partnership will utilize YallaHub’s full suite of services, including fulfillment, logistics, payment gateway integration, customer support, and last-mile delivery.

Lapochka recently hit the headlines after launching a groundbreaking AI-generated lemonade. The company’s beverage makers used a neural network to analyze consumer preferences, sales data, and reviews to craft the perfect soft drink recipe. The resulting concoction sticks to the brand’s commitment to natural ingredients and features an eye-catching “robot apple” design concept.

“We are constantly seeking methods to surprise and delight our customers with unique and innovative products,” explained Lapochka CEO Anton Balyklov. “This AI-created beverage allows us to introduce consumers of all ages to the latest technologies in a fun and delicious way. Partnering with YallaHub empowers us to potentially expand our reach and share this exciting innovation with a wider audience in the MENA region”.

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The partnership between YallaHub and Lapochka aims to push the boundaries of the beverage industry. With a strong focus on natural ingredients and refreshing taste, the new AI-designed beverage should also be a perfect fit for the booming UAE drinks market — projected to hit $23.2 billion in value by 2025.

By combining Lapochka’s new-found expertise in AI-driven product development with YallaHub’s established MENA presence, the collaboration could potentially revolutionize consumer experience across the region. By the end of 2024, Lapochka plans to establish itself in several major UAE marketplaces, hoping to achieve sales of over 100,000 cans per year.

Related Topics:Artificial Intelligence YallaHub

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

5 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.