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4Sale Launches New Realty Platform In Kuwait
The premium digital experience will offer commercial and residential property to buy or rent, shaking up Kuwait’s $12 billion real estate market.
4Sale, Kuwait’s largest online classifieds platform, has announced the launch of a new real estate experience, 4Sale Realty.
The new realty portal aims to shake up Kuwait’s property sector and revolutionize buying, renting, and selling commercial and residential property.
4Sale Realty will feature immersive interactive 3D tours and an accurate measurement tool to explore the exact dimensions of every listed property. Meanwhile, a team of dedicated agents will manage property listings from end to end, making the platform not just engaging but offering genuine on-the-ground experience of the country’s local markets.
Before the launch of its dedicated Realty platform, 4Sale was already a significant real estate advertiser in Kuwait, hosting over 60,000 listings across the country during 2022 alone.
“We are delighted to launch 4Sale Realty to our customers in Kuwait. Housing demand is projected to rise continuously, and the sector is ripe for technological disruption. We have developed a digital real estate experience to transform the process of buying, selling, and renting property in Kuwait. Part of 4Sale’s rapid growth is driven by a deeper expansion into key verticals – such as real estate, where we already had a strong market position – and I am very excited for consumers to experience it,” said Tarek Sakr, Chief Executive Officer of 4Sale.
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Kuwait continues to invest heavily in cutting-edge technology, and platforms like 4Sale Realty contribute considerably to the growth of the digital economy. The website is already hugely popular, with over 2 million registered users listing 12 million items since its inception.
News
Checkout.com Set To Launch Card Issuing In The UAE
The payment service provider’s expansion is a first-of-its-kind investment and could reshape digital transactions across the region.
Checkout.com is laying the groundwork to become the first global payments platform to introduce card issuing in the United Arab Emirates — a move that could reshape how businesses in the region manage financial transactions.
The company plans to roll out its domestic card issuance offering in the UAE by 2026, subject to regulatory approval. The launch would give businesses the tools to issue both physical and virtual branded cards. This, in turn, opens up new ways to reward customers, streamline expense processes, and handle B2B payouts efficiently.
Checkout.com’s CEO and Founder, Guillaume Pousaz, revealed the plans during Thrive Abu Dhabi, the firm’s debut conference in the Emirates. Joined on stage by Remo Giovanni Abbondandolo, General Manager for MENA, Pousaz presented to an audience of over 150 partners and merchants at Saadiyat Island. Also in attendance was H.E. Omar Sultan Al Olama, the UAE’s Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications.
Abbondandolo highlighted the strategic importance of the announcement: “As a global business, we focus on bringing products to markets that our customers want and need. Today’s announcement is proof of our commitment to the MENA region and its rising influence in the digital economy. The appetite for innovation here is real, and we’re proud to be building the infrastructure that powers it”.
One early adopter of Checkout.com’s UAE acquiring services is Headout, a travel experiences marketplace, which recently named the payment provider as its main partner in Europe. The company has already begun card issuing there and is keen to expand that offering into MENA once approval is granted.
The expansion of services in the UAE and beyond builds on Checkout.com’s track record in the region. It was the first global payments firm to secure a Retail Payment Services license from the UAE’s Central Bank and was instrumental in rolling out Mada and Apple Pay in both the UAE and Saudi Arabia.
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The firm has also been rolling out new products: One of the latest is Flow Remember Me, currently in beta testing. It allows shoppers to store their card information once and access it across Checkout.com’s entire network, potentially cutting checkout times by up to 70%.
Earlier this year, Checkout.com also introduced Visa Direct’s Push-to-Card solution in the UAE, enabling both domestic and international payouts. Its collaboration with Mastercard has grown as well, making it easier for businesses to send funds directly to third-party cards securely and quickly.
With regional tech ambitions on the rise — spurred by initiatives like Saudi Arabia’s Vision 2030 and the UAE’s 2031 Agenda — Checkout.com sees its role as one of a key enabler. “Our mission is to help ambitious businesses navigate the complexity of payments, so they can move faster, go further, and make the most of every opportunity,” said Abbondandolo. “In MENA, performance is personal. It’s local. It’s built on trust. And when payments perform, businesses thrive”.
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