4Sale, Kuwait’s prominent online classifieds platform, has announced its exceptional growth in 2023, along with heightened activity across all of its 197 categories. The ongoing trend of consumers shifting towards online transactions rather than cash payments has continued to flourish, with over 90% of the company’s sales occurring online in 2023, a significant increase from the 65% recorded in 2019.

2024 should see continued growth for the classifieds platform as the company focuses on refining and enhancing its search capabilities. A major strategic endeavor will involve the implementation of hyper-personalized recommendations for customers, enabling the optimization of strategies for holidays and major commercial events. To achieve this, 4Sale will employ data collection and analysis techniques similar to those of Google and Facebook.

Furthermore, this year will see a significant upscaling of the company’s infrastructure to accommodate its rapid growth trajectory. The goal is to reach two million monthly active users by 2025, a substantial market share in a country of just five million people.

Tarek Sakr, Chief Executive Officer of 4Sale, expressed his enthusiasm for the outstanding 2023 performance and emphasized the company’s ambitions to enhance customer experiences in the coming year. “While a market leader, 4Sale’s ambition remains undimmed; we want everything we do to be bigger and faster, easier and more personalized for customers, with maximum choice […] I look forward to next year with confidence and excitement”.

Also Read: Dubai Plans To Deploy Driverless Pods And Green Rail Buses

Meanwhile, Nabil Mohamed, Chief Product Officer and Chief Technology Officer of 4Sale, highlighted the company’s commitment to hyper-personalization and technological advancements that aim to transform sporadic purchases into daily habits. “We are committed to delivering an enhanced user experience and embracing technological advancements for the benefit of our users. Our goal is to offer highly relevant recommendations and truly beneficial features”.

As part of the ongoing infrastructure upgrades, 4Sale is investing in more efficient technologies to streamline website and backend operations in a bid to enhance performance and data-handling capabilities.