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Oracle Plans Dubai Expansion And Cloud Infrastructure Upgrade

The company is working to meet surging worldwide demand and is set to expand its presence across the wider region.

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oracle plans dubai expansion and cloud infrastructure upgrade
Oracle

Oracle is set to expand its presence in Dubai as part of a broader strategy to bolster its cloud infrastructure in the Middle East in the midst of the region’s ongoing digital transformation.

The forthcoming expansion of Oracle’s Dubai office aims to provide customers with the opportunity to explore the future of their businesses through cutting-edge AI and cloud technologies.

A pivotal aspect of the expansion entails the development of a state-of-the-art customer experience center within Oracle’s Dubai facility. This center will not only serve as a showcase for innovative AI and cloud technologies but also feature futuristic workspaces designed to enhance employee productivity.

Presently, Oracle operates three live cloud regions in the Middle East, distributed across Abu Dhabi, Dubai, and Jeddah. Additionally, they have plans to establish two more in Riyadh and Neom, Saudi Arabia’s emerging high-tech city, to meet escalating demand.

While no specific timeline was provided for the launch of these upcoming cloud regions, it is evident that cloud adoption in the Middle East is thriving. A tech-savvy younger generation and government efforts to shape the digital future of their economies have spurred global cloud providers, including Oracle, Microsoft, Amazon, IBM, and Alibaba Cloud, to invest in the region.

Also Read: Saudi Arabia Plans Huge Adventure Tourism Oil Rig Facility

Although Oracle refrains from disclosing market share figures, recent industry data suggests Oracle has a 2% global market share, ranking eighth. Notably, Amazon Web Services leads with 32%, followed by Microsoft Azure with 22%, and Google Cloud with 11%.

As part of its commitment to fostering AI skills, Oracle has also partnered with the Dubai Business Women Council to launch the sAIdaty initiative, designed to empower women professionals and entrepreneurs. The year-long program aims to equip 500 council members with AI skills, contributing not only to their professional growth but also to the UAE’s digital economy objectives.

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Adobe Teases New AI Editing Tools And Updates In Premiere Pro

The video editing app will be enhanced with a generative extend tool, text-to-video, improved timeline waveforms, and more.

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adobe teases new ai editing tools and updates in premiere pro
Adobe

After launching the generative AI model Firefly last year, Adobe is now showcasing how the technology will be used in upcoming versions of the editing app Premiere Pro. In an early sneak peek, the company demonstrated several new features, including Object Addition and Removal, Generative Extend, and Text to Video.

The first new feature, Generative Extend, targets a common video editing problem by using AI to “Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions”.

Meanwhile, Premiere Pro’s Object Addition & Removal tool will leverage Firefly’s generative AI to “Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk,” Adobe states.

Adobe also showcased another new feature that can automatically generate new film clips using a text prompt. To use the content creation tool, editors can “Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage,” Adobe explained. The company seems to be commercializing this particular feature extremely quickly, considering generative AI video only appeared a few months ago.

Also Read: UGREEN Unveils Nexode RG 65W Charger For Middle East

The new additions to Premiere Pro will be added later this year, but Adobe is also introducing smaller improvements to the editing app in May. The changes include interactive fade handles to enable easier transitions, an Essential Sound badge that uses AI to “automatically tag audio clips as dialogue, music, sound effects or ambience, and add a new icon so editors get one-click, instant access to the right controls for the job”, along with effect badges and a new look for waveforms in the timeline.

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