News
Mimecast Releases Its CyberGraph AI Email Security Tool
If a malicious email message is detected, CyberGraph will display a color-coded contextual warning banner to warn the user and encourage them to take the right action.
Since the outbreak of the COVID-19 pandemic forced many businesses around the Middle East to close their offices and abruptly transition to remote working, email phishing attacks have increased both in number and sophistication. This concerning new trend has put the topic of email security as a top priority for many businesses in the region.
According to Mimecast, a provider of cloud cybersecurity services for email, employees now click on three times as many malicious emails as they did before the term “social distancing” entered our collective lexicon.
Determined to better protect its customers against this growing threat, Mimecast has just launched a new artificial intelligence (AI)-enabled tool for email security, called CyberGraph. The tool promises to keep email phishing attacks at bay using machine learning algorithms capable of detecting anomalous behaviors that could be indicative of a malicious email.
“CyberGraph leverages our AI and machine learning technologies to help keep employees one step ahead with real-time warnings, directly at the point of risk,” explains Josh Douglas, threat intelligence lead at Mimecast. “Phishing and impersonation attacks are getting more sophisticated, personalized, and harder to stop. If not prevented, these attacks can have devastating results for an enterprise organization. Security controls need to be constantly updated and improved to outsmart threat actors,” he added.
Whenever CyberGraph determines an email message to be malicious, it displays a color-coded contextual warning banner to warn the user and encourage them to take the right action, such as mark the email as spam.
Also Read: Is Your Phone Hacked? How To Find Out & Protect Yourself
In addition to its ability to distinguish malicious email messages from legitimate ones, CyberGraph can also disarm trackers embedded in emails to keep unauthorized third parties from getting their hands on information that could be used to orchestrate highly targeted phishing attacks.
Like other cybersecurity solutions powered by machine learning algorithms, CyberGraph’s effectiveness will keep improving over time as more users adopt it to protect their inboxes.
News
Samsung And Spotify Offer Free Premium Deal In MENA
Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.
Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.
Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.
For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.
“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.
Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up
For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.
“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.
The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.
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