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Apple Wallet Will Be Able To Store COVID-19 Vaccination Cards
The feature will be available in the next iOS update.
Since the recent public release of iOS 15, iPhone users have been able to store COVID-19 immunizations and test results in the Health app and share them with approved third-party apps. We now know that the upcoming iOS 15.1 update, whose beta version has just been released to developers, will add the ability to store COVID-19 vaccination cards in the Apple Wallet app to present to businesses, venues, and more.
The vaccination information will be stored using the SMART Health Card standard, whose goal is to make presenting this kind of information in a verifiable manner to another party as easy as possible.
Apple
“Organizations that issue SMART Health Cards will soon be able to use a new button to let users know that they can securely download and store their vaccination information in the Health app and quickly add and present it from Wallet,” states Apple on its developer website.
Because the standard is open, there’s nothing stopping any health organization from implementing it to produce a digital proof of vaccination whose verification is as easy as scanning a QR code.
Also Read: Samsung Pay Introduces Support For Digital COVID-19 Vaccination Cards
We don’t know when the iOS 15.1 update will be released, but our guess is that it won’t take too long considering that minor updates are usually spaced approximately one month apart.
The SMART Health Card standard is just one of many examples of how the disruption and challenges created by the COVID-19 pandemic have promoted innovation. We can now only hope that it won’t take too long before presenting vaccination information in any form will, once again, be reserved only for very rare occasions.
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Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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