News
Fujifilm Launches Its Instax Mini Evo Hybrid Instant Camera
A new hybrid instant camera that includes all the amazing features of a hybrid instant camera, a classic analog look, and a little more!
The Instax Mini Evo is the newest hybrid Instax camera launched by Fujifilm. It’s a flagship model of the Instax series of instant cameras that features more advanced functions, operability, print quality, and apps than ever before.
Like other hybrid instant cameras, users can review photos captured on the device via the LCD monitor on the rear panel of the camera and select images they want to print.
The new Instax Mini Evo offers versatile shooting effects that can deliver up to 100 different combinations of effects for Instax shots.
Design & Specifications
The Instax Mini Evo comes with ten lens effects including “Soft Focus” and “Light Leak” as well as ten film effects including “Monochrome” and “Retro”. These two types of effects can be combined freely to create up to 100 different shooting effects, giving users the ability to fully express their emotions.
The new model, designed with a classical and luxurious touch, is the first Instax camera equipped with a print lever, lens dial and film dial allowing users to choose a plethora of shooting effects and print. These dials are designed with attention to the finest details including operation sound offering the joy of creating analog photographic arts to the users.
Also Read: Fujifilm Launches Instax Link WIDE Smartphone Printer
A ring around the 28mm (equivalent) F2.0 lens can be twisted to switch between ten lens effects: Normal, Vignette, Soft Focus, Blur, Fisheye, Color Shift, Light Leak, Mirror, Double Exposure, and Half-Frame.
Behind the lens is a 1/5-inch CMOS sensor with a resolution of 4.9 MP (or about 2560 x 1920 pixels), ISO range from 100 to 1600, and shutter speed range from 1/4s to 1/8000s.
The camera weighs 285 grams and measures 87 x 122.9 x 36 mm, so it’s approximately twice as heavy as the iPhone 12 or the iPhone 13 Mini.
High-Quality Prints From Any Device
The Instax Mini Evo’s resolution of exposure has been doubled compared to the previous models to achieve greater print quality. The camera offers the “Instax-Rich” mode for rich colors in addition to the “Instax-Natural” mode for softer touch characteristic of Instax prints.
The Mini Evo also works as an Instax printer, meaning you can print out pictures from your smartphone wirelessly using a dedicated app.
The app features the “Direct Print” function for using the Instax Mini Evo as a smartphone printer, “Remote” function for remotely shooting pictures away from the camera, and the “Transferred Images” function for saving a photo (shot with the Instax Mini Evo) in a smartphone as an image decorated with an Instax frame so you can share them as digital Instax snaps.
Make sure you’re following Fujifilm Middle East on Facebook and Instagram for all the latest updates.
News
Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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