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Instagram Has Introduced A Visual Refresh
To help its users put the new font to good use, Instagram has also introduced fullscreen marketing layouts, which are clearly inspired by TikTok.
Instagram’s visual identity, including its logo, has evolved dramatically since the photo and video sharing social networking service launched in 2010. On Monday, Instagram introduced the latest visual refresh, complete with a brand-new font called Instagram Sans. The refresh is supposed to embrace continued evolution by giving existing brand elements new energy and purpose.
The Instagram gradient background, which consists of five colors — Princeton Orange (#F58529), Jasmine (#FEDA77), Vivid Cerise (#DD2A7B), Grape (#8134AF), and Iris (#515BD4) — has been brought to life using an innovative 3D modeling process that makes it feel as if it were lit from within.
“The concept is that the gradient feels like it’s made of light, so it feels illuminated. And it has a kind of a sense of depth to it,” says 3D digital artist and motion designer Rose Pilkington.
The biggest star of the show, however, is the new font, which was designed with Instagram’s heritage in mind. The typeface’s collection includes multiple global scripts (including Arabic, Thai, and Japanese), and it can be described as a contemporary remix of grotesque and geometric styles.

“Details like sheared terminals that suggest the flick of a human hand, unexpected quirks seen in the ‘Q’ and the interior teardrop of the ‘a’ add a friendly personality,” writes Instagram about the new font.

To help its users put the new font to good use, Instagram has also introduced fullscreen marketing layouts, which are clearly inspired by TikTok. The new layouts are supposed to put content at the center, and they reflect the latest usage trends.
Also Read: 12 Arab Women Dominating Instagram In 2023
So far, the visual refresh has received a mixed response, with some users and observers praising it for being both recognizable and future-oriented, and others criticizing it for being unnecessary and self-indulgent. What are your thoughts on the refreshed look?
News
DJI Teases Dual-Camera Osmo Pocket 4P For 2026 Launch
Though most technical claims for the new gimbal come from industry leaks rather than DJI’s own announcement.
DJI has teased a dual-camera version of its Osmo Pocket gimbal, confirming that the Osmo Pocket 4P will launch in 2026. The teaser image is the company’s first preview of the device, following months of speculation about a more advanced model in its pocket camera range.
The image shows a slightly larger device than the existing Osmo Pocket 4, with two camera modules mounted above a compact three-axis gimbal. Reports suggest one camera may use a 1-inch sensor paired with a wide-angle lens, while the second may carry a 3x zoom lens — though DJI has not officially confirmed any of these details.
According to leaks circulating ahead of the launch, the Osmo Pocket 4P could support 4K video at up to 240 frames per second, offer 14 stops of dynamic range and include 10-bit D-Log color support. Those features are commonly used by filmmakers who require greater flexibility during color grading and post-production. Reports also point to Hasselblad color tuning, continuing a partnership that has already appeared in some of DJI’s drone cameras, along with up to 128GB of built-in storage that would reduce reliance on external memory cards during longer shoots.
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The device is expected to retain features from the existing Osmo Pocket 4, including a three-axis mechanical gimbal, updated ActiveTrack subject tracking and a flip-out touchscreen display. The Osmo Pocket line is aimed at content creators, vloggers, and independent filmmakers seeking compact equipment that can produce usable footage without a larger camera system.
DJI has not provided pricing or a specific launch date beyond the 2026 window. Industry observers expect the Osmo Pocket 4P to cost more than the standard Pocket 4 because of the dual-camera setup and expanded recording capabilities, though no figures have been disclosed. So far, most of the technical detail circulating around the product remains tied to leaks rather than official confirmation.
