News

Instagram Has Introduced A Visual Refresh

To help its users put the new font to good use, Instagram has also introduced fullscreen marketing layouts, which are clearly inspired by TikTok.

Published

2 years ago

May 26, 2022

David Morelo

Instagram

Instagram’s visual identity, including its logo, has evolved dramatically since the photo and video sharing social networking service launched in 2010. On Monday, Instagram introduced the latest visual refresh, complete with a brand-new font called Instagram Sans. The refresh is supposed to embrace continued evolution by giving existing brand elements new energy and purpose.

The Instagram gradient background, which consists of five colors — Princeton Orange (#F58529), Jasmine (#FEDA77), Vivid Cerise (#DD2A7B), Grape (#8134AF), and Iris (#515BD4) — has been brought to life using an innovative 3D modeling process that makes it feel as if it were lit from within.

“The concept is that the gradient feels like it’s made of light, so it feels illuminated. And it has a kind of a sense of depth to it,” says 3D digital artist and motion designer Rose Pilkington.

The biggest star of the show, however, is the new font, which was designed with Instagram’s heritage in mind. The typeface’s collection includes multiple global scripts (including Arabic, Thai, and Japanese), and it can be described as a contemporary remix of grotesque and geometric styles.

instagram visual refresh font 1

“Details like sheared terminals that suggest the flick of a human hand, unexpected quirks seen in the ‘Q’ and the interior teardrop of the ‘a’ add a friendly personality,” writes Instagram about the new font.

instagram visual refresh font 2

To help its users put the new font to good use, Instagram has also introduced fullscreen marketing layouts, which are clearly inspired by TikTok. The new layouts are supposed to put content at the center, and they reflect the latest usage trends.

Also Read: 12 Arab Women Dominating Instagram In 2023

So far, the visual refresh has received a mixed response, with some users and observers praising it for being both recognizable and future-oriented, and others criticizing it for being unnecessary and self-indulgent. What are your thoughts on the refreshed look?

News

1,000 Drones Light The Dubai Sky For AC Milan Celebration

Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.

Published

23 hours ago

November 21, 2024

Nour Nasir

Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.

The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.

cyberdrone ac milan dubai

“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.

Also Read: Joby Begins Construction Of Dubai’s First Vertiport For Air Taxis

Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.

This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.