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Farfetch Aims To Bring Web3 To The World Of Fashion

What does Web3 offer to fashion? Farfetch CEO and founder José Neves is on a mission to blend the real world with the virtual.

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farfetch aims to bring web3 to the world of fashion

José Neves is no stranger to innovation. The Portuguese billionaire and owner of online luxury fashion platform Farfetch revolutionized eCommerce back in 2007, creating a business model that blended boutique shopping with online retail.

Today, Neves is using his innate knowledge of both haute couture and technology to explore how Web3 can enhance the world of fashion. Web3 describes the blockchain-integrated internet, where crypto and NFTs are built directly into platforms, creating a new online world owned by its users. On a recent Most Innovative Companies podcast, Neves explained his enthusiasm for Web3, explaining that “If Web1 was about ‘read’ and Web2 was about ‘read and write’, then Web3 is about ‘read, write, and own’.’’

Neves aims to take the Farfetch brand into the new Web3 environment using their Dream Assembly Base Camp accelerator program, which according to a press release back in July, will:

“Provide a cohort of the most promising Web3 startups in the luxury fashion and lifestyle sectors with a curated program of mentorship, networking, and support in order to help drive the future of Web3 luxury commerce.”

Also Read: Intro Platform Connects Users To Celebrity Experts

The 12-week program is a partnership with Outlier Ventures, which has backed startups since 2014. The platform will focus on “digital fashion, tokenized loyalty, immersive experiences, and the creator economy”, with participating startups having direct access to a network of investors and mentors.

Neves believes that with Web3, the potential is endless, with the application of principles of user control and decentralization being a perfect fit for fashion, where people’s styles often act as second personas, or even masks. The entrepreneur now hopes that emerging technology will increase interaction between creators and users, as Farfetch becomes actively involved in the Web3 luxury commerce space with its new accelerator program, yet again standing at the forefront of fashion, culture, and technology.

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chatlyn Unveils Hospitality Chatbot At Arabian Travel Market 2024

The advanced AI software sets new industry standards and can understand and respond to detailed customer queries.

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chatlyn unveils hospitality chatbot at arabian travel market 2024
chatlyn

chatlyn, a leading provider of guest experience software for the travel and hospitality sector, has unveiled its latest AI chatbot at the Arabian Travel Market (ATM) 2024 as part of a strategic expansion into the Middle East.

The new chatbot demonstrates exceptional proficiency in understanding natural language nuances and grammatical structures, and can accommodate various languages, including Arabic. The AI bot’s capability ensures prompt, accurate responses, benefiting hotels with diverse international guest lists and significantly reducing response times.

According to chatlyn, its latest creation has “the capacity to process up to 4,000 tokens and a doubled data capacity,” and is able to outperform competitors in depth and responsiveness during every interaction. Moreover, users can upload business PDFs to receive precise answers instantly, showcasing the chatbot’s effectiveness as a dynamic knowledge repository.

“During the BETA phase, we saw customers increase their success rate in resolving queries by fifteen times simply by uploading a PDF with their information and integrating the chatbot into their main communication channels,” explained Michael Urbanek, chatlyn’s CTO.

Also Read: Joby To Establish All-Electric Air Taxi Ecosystem Across The UAE

Since its inception in late 2022, chatlyn has experienced rapid expansion, and now serves over 1,000 properties globally, including numerous renowned brands in the travel and hospitality sector.

The company’s product suite is focused on improving customer engagement in hospitality, featuring an omnichannel inbox, AI assistants, and Automation Studio, for seamless interaction across web chat, WhatsApp, email, and social media. This AI-powered platform enhances customer interactions, prioritizing satisfaction and operational efficiency.

chatlyn has already established a strong foothold in the Middle East, and now collaborates with various hospitality companies and properties, including GoMosafer, La Quinta by Wyndham, Luxury Bookings, and Amsaan Tours.

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