News

In A Shock Move, Twitter Adds An Edit Button To Tweets

The social media giant has finally backtracked after years of pressure and will first roll out the new Edit Tweet feature to premium subscribers.

Published

3 years ago

September 2, 2022

Nour Nasir

in a shock move twitter adds an edit button to tweets

It’s taken years of complaints and thousands of desperate pleas from a vocal portion of Twitter’s 237 million active users, but now, the social media giant has finally caved under pressure. After nearly 16 years of sticking to a tried and tested format, Twitter will finally allow users to edit Tweets after posting them.

If it were any other platform, adding such a tiny, seemingly inconsequential feature would largely go unnoticed. Yet, because we’re talking about Twitter here, the move represents one of the most significant changes to the social media landscape since the company doubled the character limit of posts from 140 to 280 way back in 2017.

Many would argue that the lengthier Tweets and new addition of an edit button will change the platform into something it was never meant to be. Certainly, the entire atmosphere of the site will (and already has) changed since its niche beginnings — though it’s always been a place for spicy takes and online brawls.

So why the sudden change of direction? Here’s what the company had to say about the controversial matter:

“We’re hoping that with the availability of Edit Tweet, tweeting will feel more approachable and less stressful. You should be able to participate in the conversation in a way that makes sense to you,” says Twitter in an official statement.

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We should mention at this point that not everyone will be granted access to this mythical new feature. Employees will first test the edit button; then, it will be added to the accounts of Twitter Blue subscribers. Eventually, Twitter plans to roll out the Edit Tweet feature to its entire user base, though we don’t have any formal word on a date for that.

Users will be allowed to edit Tweets within a 30-minute window of posting, and any changes will trigger a label to be displayed, notifying readers that a change has been made. If the label is clicked, you’ll be able to see a list of edits, so the new feature won’t entirely save you from embarrassing spelling mistakes or attempts to tone down poorly judged online rants.

News

Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia

The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.

Published

2 days ago

April 7, 2025

Nour Nasir

Rabbit

Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.

The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.

The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.

Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.

The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.

Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.

Also Read: Top E-Commerce Websites In The Middle East In 2025

CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.

The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.