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Leading Investment App SwissBorg Arrives In The UAE
The all-in-one crypto investment app is now available in the UAE, helping Emirates residents build portfolios, earn yields and stay updated on the latest crypto developments.
Investment startup SwissBorg, a leading European cryptocurrency wealth management platform, has just announced its arrival in the UAE. The award-winning company offers a safe and straightforward way to invest in Web 3.0 assets, taking the guesswork out of the often complex process of building a crypto portfolio.
SwissBorg raised nearly 55 million USD via a successful Initial Coin Offering in the first year of its operation. 25,000 people contributed from across the globe, resulting in a wildly successful platform (and accompanying app) that now boasts 700,000 active users and strong relationships with leading banks.
In the UAE, crypto adoption is rapidly gaining traction, with local and international players setting up various startups across the region. According to the “Global State of Crypto” report, 35% of UAE residents have adopted some form of crypto, compared to the 17% average across developed nations. SwissBorg hopes to capitalize on the UAE’s crypto enthusiasm by entering into a partnership with local leader Crypto Oasis, as well as working with local authorities to help build a deeper sense of trust over the long term.
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“We are pioneering a new era in asset management and private banking supported by blockchain technology and cryptocurrencies assets. We see cryptocurrencies as a serious investment, and our goal is to provide a variety of long-lasting crypto financial products that everyone can use to participate in the largest wealth transition in human history. The UAE serves as our perfect Middle Eastern launch pad because it is the region’s commercial, technological and cultural hub,” says Anthony Lesoismier, co-founder and CSO at SwissBorg.
So is the hype surrounding SwissBorg justified? Well, for one, SwissBorg is the first company to offer complete transparency on Proof of Assets and Liabilities. The app itself offers a live dashboard with comprehensive analytics, fiat exchange in 16 currencies, and an Order Management System that searches for the best prices for users.
If you like the sound of SwissBorg’s platform, you can find out more at their official website, where you’ll also see links to the Google and iOS versions of the app.
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Checkout.com Set To Launch Card Issuing In The UAE
The payment service provider’s expansion is a first-of-its-kind investment and could reshape digital transactions across the region.
Checkout.com is laying the groundwork to become the first global payments platform to introduce card issuing in the United Arab Emirates — a move that could reshape how businesses in the region manage financial transactions.
The company plans to roll out its domestic card issuance offering in the UAE by 2026, subject to regulatory approval. The launch would give businesses the tools to issue both physical and virtual branded cards. This, in turn, opens up new ways to reward customers, streamline expense processes, and handle B2B payouts efficiently.
Checkout.com’s CEO and Founder, Guillaume Pousaz, revealed the plans during Thrive Abu Dhabi, the firm’s debut conference in the Emirates. Joined on stage by Remo Giovanni Abbondandolo, General Manager for MENA, Pousaz presented to an audience of over 150 partners and merchants at Saadiyat Island. Also in attendance was H.E. Omar Sultan Al Olama, the UAE’s Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications.
Abbondandolo highlighted the strategic importance of the announcement: “As a global business, we focus on bringing products to markets that our customers want and need. Today’s announcement is proof of our commitment to the MENA region and its rising influence in the digital economy. The appetite for innovation here is real, and we’re proud to be building the infrastructure that powers it”.
One early adopter of Checkout.com’s UAE acquiring services is Headout, a travel experiences marketplace, which recently named the payment provider as its main partner in Europe. The company has already begun card issuing there and is keen to expand that offering into MENA once approval is granted.
The expansion of services in the UAE and beyond builds on Checkout.com’s track record in the region. It was the first global payments firm to secure a Retail Payment Services license from the UAE’s Central Bank and was instrumental in rolling out Mada and Apple Pay in both the UAE and Saudi Arabia.
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The firm has also been rolling out new products: One of the latest is Flow Remember Me, currently in beta testing. It allows shoppers to store their card information once and access it across Checkout.com’s entire network, potentially cutting checkout times by up to 70%.
Earlier this year, Checkout.com also introduced Visa Direct’s Push-to-Card solution in the UAE, enabling both domestic and international payouts. Its collaboration with Mastercard has grown as well, making it easier for businesses to send funds directly to third-party cards securely and quickly.
With regional tech ambitions on the rise — spurred by initiatives like Saudi Arabia’s Vision 2030 and the UAE’s 2031 Agenda — Checkout.com sees its role as one of a key enabler. “Our mission is to help ambitious businesses navigate the complexity of payments, so they can move faster, go further, and make the most of every opportunity,” said Abbondandolo. “In MENA, performance is personal. It’s local. It’s built on trust. And when payments perform, businesses thrive”.
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